Douglas Smythe- Shaving Specialist

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Interview with Douglas Smythe 09_31_2020

[00:00:27]  Mike: Hey everybody. Welcome back to Java chat. It’s coffee with Mike and I’m sitting here with Douglas Smythe and I got to, I got to tell you this. This one’s interesting and here’s why this is not the typical entrepreneur interview. We are going to be talking about something that has always been a subject of interest of mine.

[00:00:47] except for as of late 

[00:00:49] Douglas Smythe: [00:00:49] Same here. 

[00:00:50] Mike: [00:00:50] And as you can see for him too. He’s actually a specialist. Well, I don’t want to say that, especially. I mean, this man lives, it, the art of shaving is his specialty  and male groomig. 

[00:01:05] Mike: he understands this male grooming inside and out. I wanted to, I wanted to bring him on to kind of talk about that because it’s not entrepreneurs out there that really don’t know what that is.

[00:01:13] And don’t have a proper concept of what it means to groom properly.  I have other friends that like, celebrity groomers and stuff like that. And when I saw. Douglas his name pop up on the list of here’s a potential podcast guest. I was like, we’re having him. 

[00:01:36] So thanks for joining us Douglas. I  really appreciate you coming and hanging out.

[00:01:40] Douglas Smythe: [00:01:40] I’m flattered to be here. I mean, it really it’s coconut Cove. It’s funny because I am, I’m getting a lot of calls from people that I’ve been on this list for years and like, Never before I’ve, I’ve appealed to so many folks, they have stopped growing up their hair and their beard. Couldn’t see the barber anymore.

[00:01:54] Mike: [00:01:54] And even my barber, great clips. Doesn’t exactly do a really good job at trimming. I just kind of do it at home, but I, I, I don’t even have the tools. I mean, I’m hoping we can get into some of that as we go. You’ve been, you’ve been doing this while we all were introduced this kids into shaving.

[00:02:11] I mean, I learned that when I was, what, 15. 

[00:02:13] Douglas Smythe: [00:02:13] Did you learn? It I’ve found a lot of the times dads don’t even teach it anymore. It’s just something you had to pick up and kind of . On your own. I was, 

[00:02:20] Mike: [00:02:20] I was actually in a boarding school and the counselors were the teachers. They actually took us into the men’s restroom.

[00:02:29] I was in a dorm, the locker room pulled out the razor. Talk to us about the premise of why it’s good. Why you should do it.

[00:02:38] And then they looked at the younger ones. Let’s say 15, 16 year olds and says, except you guys keep the peach fuzz until you hit 18. You don’t want to start now. And I’m thinking, Oh, how bad can it be?

[00:02:50] Douglas Smythe: [00:02:50] right

[00:02:52] Mike: [00:02:52] So, it really  depends on, your own, facial hair, growth, body, hair growth, genetics, genetics, everybody’s a little different. I’ve had friends, who’ve been peach fuzz for ever. They can’t grow a beard no matter what they do. Then there’s gentlemen like us where we just look at the mirror and we can go

[00:03:21] So you got into this, watching your dad on the weekends?

[00:03:25] Douglas Smythe: [00:03:25] Yes. 

[00:03:27] Mike: [00:03:27] And then what happened? I mean, what was the, was it just something you happen to walk in on and go? Wow, that’s interesting.

[00:03:34] Douglas Smythe: [00:03:34] No, I was a little kid. My dad would double, well, he inherited two razors from my granddad. Allow off double-edged safety razors, something like this. 

[00:03:43] Mike: [00:03:43] That’s what I got.

[00:03:45] Douglas Smythe: [00:03:45] He would, he’s working most of the week and he worked nine to five, like most gents did back in the day.

[00:03:53] and he would, on the weekends, he would, it was his time off. He would take a relaxed approach to shaving and use those instead of the, the cartridges or the electric shaver, whatever he was using at the time. And he really made a big to do out of it. Cause it was his time. And he would pull up a little stool next to the sink.

[00:04:10] I’d stand up there and watch him. He would give me another razor without the blade inside lather me up and we would both go at it. So, so he was teaching me like, Oh, so memory aspects of technique, I didn’t realize at the time, and I did that for a couple of years. I was like, five to maybe eight years old.

[00:04:28] I don’t even know I was very young and it was something we did. And then stopped, obviously, as I got older, it was, it wasn’t as cool to hear your dad had fake shave with him. And then when I was of age around 18, I did get a cartridge razor in the mail, as I think most guys did. Somehow the civil service has our address.

[00:04:48]  Creepy creepy. And so, I got it. Just like everyone else did. I’m probably had my own before then, but, so I was using the concentrator for years too. Just like everyone else only because at that time, this is pre-internet. So you couldn’t find double-edged blades anymore. You couldn’t find the single blades were gone.

[00:05:06] They were gone. And this is partly by design. I call it, the cartridges are conspiracy. We can get into that a little bit, but, so eventually when. I started, online looking at different forums and whatnot, and I’m a huge collector of antiques. I’m a collector, I’m a lobbyist. 

[00:05:22] Mike: [00:05:22] I love it. Love it, love it.

[00:05:23] Douglas Smythe: [00:05:23] This was like an immediately appealed to me, appealed to me when I saw these vintage razors. Actually, I think I picked them up in the store first, the antique shop and, and the thing about them is that not only they are beautiful and elegant. And look as good as it did the day. Get it came off the assembly line.

[00:05:37] They’re also still usable. Not many antiques are so, I mean these are heirloom pieces. You can pass it down to your kids’ kids and then they’re going to last forever. So that immediately attracted me to them. It is a hobby actually there’s alarms and groups out there. So there isn’t anything else.

[00:05:55] So I stumbled back into that around 2001, maybe 2002, early 2000. And that’s when it really started to pick up in the niche. And I, but I didn’t join groups or anything like that at the time. And I was still doing my own thing and it wasn’t until about 2008 that I left the country. I left for Central America. 

[00:06:13] I lived in central America for about four years. Costa Rica, of course. And that was legal there in the rainforest that is in the rainforest, living in a hammock. That was my bed. Everyone thought I was having a breakdown when I moved out there and told them what I was doing, they were like, you’re doing what I was like, no, trust me.

[00:06:31] Mike: [00:06:31] No, they don’t get it. They don’t get it. 

[00:06:32] Douglas Smythe: [00:06:32] I know where you’re at with it. I was there for a hot minute. And one thing I noticed, for years, is at night in the evening, Bugs would come out, sand fleas, mountain bite, the hell out of me. And I was looking for something always to treat that those bites with like an after bite type products didn’t have anything.

[00:06:48] So I ended up collecting all the, the right chemicals that I could at the local pharmacy or pharmacy and creating my own, like after bite type solution and was calling each no mosque and it works nice. It was so successful that I had people, locals and like. Other fellow tourists, like knock number 10 flaps, but wanting to borrow this.

[00:07:10] And I thought to myself, if I ever make it back to the United States, I’m going to sell this. I’m gonna strip it back down here and, make it up there and ship back down here. And I did that eventually. I made it back to the States. 

[00:07:18] Mike: [00:07:18] I’m still trying to figure out how you knock on a tent flap.

[00:07:22] Douglas Smythe: [00:07:22] but I was back when I came back to United States is what all comes down to it. It was, I came back to a different world. It was now an Etsy world. Oh, 

[00:07:32] Creating their own little shops and whatnot. So finally it was like, it wasn’t, it was more than a Patriot. And I was like, I can actually do this and see how it goes.

[00:07:38] And I did, and it took off, I also created another product called stink, no mosque. And it was an emergency insect repellent slash deodorant that wasn’t like a chapstick. It’s a capsule container. So as you sweat it, they released the aromas of aroma chemicals that would repel the buds naturally.

[00:07:53] And that actually did better than stink. It’s no mosque. I was, I was getting killed by the shipping. So I was like, I need to turn this around and think about something to sell up here. And, that’s when I stumbled into like mustaches facial hair, which I’ve always been into, but I noticed that the blog or the name, the domain, rather how to grow a mustache.com no one owned it.

[00:08:11] So I was like, I need to do this. It wouldn’t be the ones that got parked. And so I bought that and I immediately began writing articles and growing a mustache and, trying to sell ads. And I was realizing early on that, I really can’t find it’s such a niche thing at the time.

[00:08:28] It wasn’t any ways. It was tough to find anyone to advertise. And me, I was like, I need to create my own products. And, my girlfriend was already doing. artists and soaps body soaps. And I was like, mustache, wax. I need to do that. And I did, from there, and that was like our bread and butter.

[00:08:41] It took off, it was so huge. It was before everyone and their mother offered one. and one thing led to another and I stumbled into making our own, my own shaving soap. Actually, I really only did that as, for myself. There was a, I’m a huge Bay rum fan. I couldn’t find a shade up to match my splash, my attitude.

[00:08:59] So I decided to create my own and it came up so well, I sent some friends and so other bloggers that used to work for writing, and they were like, well, when’s this, what are you going to sell it? And I was like, I’ll sell it. It hadn’t even occurred to me so well, I made that have put together and it took off, it blew up because I did things a little bit different.

[00:09:15] I put the soap in like a CD 10. Large format like soap, puck, and no one’s ever seen anything like that before. And it just, it took off, which was a blessing and a curse, but that’s pretty much where we started in a nutshell. 

[00:09:28] Mike: [00:09:28] Isn’t it interesting. And for those of you that are listening, is you not just hear the same kind of entrepreneurial story?

[00:09:35] I mean, I mean, literally it’s always the same. They fall into something that they don’t realize a market wants. They might’ve been a little early. They might’ve been right on time. They might even been a little late and it’s still picked up. So it’s In your case it was, it was right on time. No doubt.

[00:09:53] I mean, when people are just like, when are you going to sell it? That’s kind of like the big waving flag of hello. Take my money. 

[00:09:58] Douglas Smythe: [00:09:58] Wxactly. That’s exactly what it was. And, it just really resonated with people. They hadn’t seen anything like that before got large format. And, and I was coming out of the, I was coming from a different place.

[00:10:06] So I didn’t know there were rules that I couldn’t break and right there,  what I mean? It’s really set us apart. In fact, one of our taglines is try something different. Cause we are very different. Everything else out there right now. now there’s, at that time it was probably a five artists in shape soap makers, and now there’s over 300.

[00:10:24] Mike: [00:10:24] I mean, even my buddy gave me. Two different kits for shaving and the shave soap. And the first one is, is gone. obviously I haven’t been shaving, so I haven’t used this. I haven’t used the second one yet. but I have found the experience of sitting there and creating the foam is actually like mind  soothing.

[00:10:47] Douglas Smythe: [00:10:47] Oh, it’s like the green tea ceremony. It’s very, it’s very ritualistic. So 

[00:10:53] Mike: [00:10:53] run me through that because I mean, Obviously there’s some sort of there’s something going on there. What is that? I mean, how do you explain that? 

[00:11:03] Douglas Smythe: [00:11:03] I think in this, this world of, this technical world, we live in more of a tactile experience that’s missing.

[00:11:11] Mike: [00:11:11] I can see that 

[00:11:13] Douglas Smythe: [00:11:13] it’s your chance where you can get away for that half an hour or however long it takes to shave, set up. You create a hot lather. It’s not in a can, it’s nothing like sterile like that. it’s not a plastic toy. Fisher-Price my first razor type thing, but it’s foamy. 

[00:11:29] But it’s psychology and dizzy. There’s something to be said about creating your own lab, that hot leather and have it be hot, the entire shape. It is more closer to the barbershop. Oh this is always fun. It is. And 

[00:11:43] Mike: [00:11:43] I miss that 

[00:11:44] Douglas Smythe: [00:11:44] because it gets you closer. 

[00:11:45] Mike: [00:11:45] Well, and it was always cool.

[00:11:48] You knew when you heard that little machine, cause they go over there and push the button  you knew what was coming. And I was like all the time to start falling asleep. 

[00:11:57] Douglas Smythe: [00:11:57] Exactly. And those are the hot towel too. And all these things like crossover to home use. So, that’s pretty much what traditional wet shaving, what we’re talking about is about.

[00:12:05] And then of course, there’s the brush, it’s exfoliating as well as stimulating the skin. I mean, it really it’s like petting yourself 

[00:12:12] Mike: [00:12:12] And they have different grade grades of brushes. 

[00:12:13] Douglas Smythe: [00:12:13] Knots brush nuts, and blades like that’s the thing, in a nutshell, cartridge razors, you can get four for what, $25, something like that, some type of clown, but even if you’re in a club it’s still, it’s a, it’s not the right tool for the job, but didn’t, they, so you’re saving money, but you’re using the wrong product for the job.

[00:12:32] Whereas with double-edged blades, you can get a hundred for nine to $15. And not only that. Hundreds of brands to choose from. So you can really dial it in and find what works for your unique face, by all these different brand of blades and razors and brushes, it’s gotta be different for everybody.

[00:12:49] And that’s the thing that people need to realize and why a lot of us have hate shaving is because we’ve been using these, the wrong tool for the jobs all the time. It’s not a one size fits all thing that we’ve been convinced 

[00:13:00] Mike: [00:13:00] funny to me because I always like, As soon as they came out with the triple blade, I was like, Oh, that’s going to be better.

[00:13:07] And then the gravel blade, and then I’m looking at I’m going five blades. Does it really take that much to get it? So, and then I went back and tried the single and shit. I get a better shave on the single than I do with the, With any of the multi blades. And I don’t. So we’re going to talk about that, but I want to keep going with this because you’ve, you’ve now moved into the Etsy era, if you will.

[00:13:32] Yes. And started. So you started selling that, that test. What else came out of that? I mean, what other, I mean, what are the products that you end up creating? 

[00:13:43] Douglas Smythe: [00:13:43] well, I mean, at the time I had, so I had the blog first and from the blog sprouted, a podcast called mustache and blade and called that with a documentary filmmaker.

[00:13:53] He was my cohost Ryan, Steven Green. 

[00:13:55] Mike: [00:13:55] Is that still going? 

[00:13:57] Douglas Smythe: [00:13:57] No, no. That had about, probably about a year, two year run, maybe a week. We, we, we did it for a long while and I would, I really like, I studied podcasting for like a year before I started doing it. It had to be perfect. It would be eight, 12 hours to edit every episode.

[00:14:11] There’d be no breathing, no laughing. It was hell bent on getting it right the first time. And that did really well. And so from there, That’s around the same time I started creating these products. Okay. So it was, it was really, it was a good marriage, cause it really got our name out there. at a time when there were very few names out there too.

[00:14:31] So we really were everywhere. 

[00:14:33] Mike: [00:14:33] How did, how did it, how did it come down to like for funding? Cause you had to come up with stock didn’t ya?

[00:14:37] Douglas Smythe: [00:14:37] Yes. well, I mean, I had my other job. I had my, my, my real job marketing. Yes. And, and graphic design. So I would pour that in, but everything we made off the pro the products we pour back into the business still to this day, we do that, we own our own facility in lab now, and we have employees in better health, always been pouring it back into the business, and we’ve been around for eight years now.

[00:15:01] But, so that’s what we did. We just, it just was such a huge success, it really was like, and that’s a good thing. And it’s a bad thing. Cause like, The majority of people are going to love it, they’re seeing something different than you, but they’re not trying to be the suspicious trolley type people too.

[00:15:14] Like, who’s this guy, this outlier that just showed up. And so we got that too. And actually that actually proved to be really good, like the trolls and the haters really. And made us, gave us kind of an edge and I’m not really an educator. I have a guy. So it was like, 

[00:15:29] Mike: [00:15:29] you don’t need to, the trolls will make that edge for you.

[00:15:32] One of the best parts about. Having haters is, they always say, once you got to hate or you’ve arrived for a while, I didn’t get that. But as I was, as I was working with the angel investment group that I used to be with, and a few other things that were going on, I ended up finding that the haters were the ones that really pushed you. Do

[00:15:50] As far as your brand out there. So it’s, it’s really, it’s really, it’s a blessing in disguise. You mentioned the word outliers. Have you read that book? 

[00:16:00] Douglas Smythe: [00:16:00] I think I might have. Is it purple cow guy? I can’t remember. Oh, I have outliers. It’s big. It’s about outliers and industry. Yes, I do have that yellow.

[00:16:14] I think 

[00:16:15] Mike: [00:16:15] you fit that. 

[00:16:17] Douglas Smythe Oh, thanks. Well, that’s

 [00:16:18] probably why I bought the book and never read it, but I have read it can just go on where it is right now. 

[00:16:24] Mike: [00:16:24] It’s like rereading things and reading three books at the same time. I got it. Got it. 

[00:16:29] But 

[00:16:30] that that’ll fast forward to fast forward to today.

[00:16:34] What what’s out there now? as far as in regards to the store for the blog, what do you, what what’s in place now? It’s eight years later. You’ve done all of this. 

[00:16:44] Douglas Smythe: [00:16:44] We’ve done a lot since then. I mean, we had a few podcasts since then. And our current, we have currently a show, a morning shave show, which is more on don’t imagine two guys shaving in the morning.

[00:16:55] It’s not that it’s more of a coffee talk show like this. A Wayne’s world meets antique roadshow. Oh my gosh, I’m sorry, 

[00:17:02] Mike: [00:17:02] I’m getting a mental picture of two guys in front of a mirror 

[00:17:04] Douglas Smythe: [00:17:04] and all the subjects while you laugh, videos exist too. It’s just not us. I far more interesting. You don’t have to watch a shape, but we do.

[00:17:12] We talk about the history of shaving, of different vintage razors. We look at different vintage aftershaves, it’s also some wackiness. Sometimes we compete in different things, right? It’s it’s highly, we kind of are going for what car talk is where, whether you’re into cars or not, you’re still gonna enjoy listening to the show.

[00:17:28] That’s I’d rather be shaving.com 

[00:17:30] Mike: [00:17:30] or there be more that’ll that’ll be done in the comments. You guys, of course, as usual. we’re going to take a short pause, as usual for our sponsors, we give them a little about 30 seconds worth and then we will be right. And then we will be right back here with Douglas mice.

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[00:17:48] Mike: Thank you for hanging out. And we’re back Java chat here with Douglas Smythe talking about, about shaving. Beard care, male grooming, mustache, grooming all of the things that you never knew, you should know, but let’s be clear. You should, even if you can’t grow a full out beard, it’s okay. You are you’re.

[00:18:12] You’re not, you’re not in a bad place. You’re you’re in a good place. You’re safe here. We, we love you. It’s okay. So second section of our podcast, we always talk about what motivates, what inspires, what gets you moving? What 

[00:18:25] are some of the things that inspired you when you started figuring out something was going to start with that one?

[00:18:31] And then what kept you going? 

[00:18:34] Douglas Smythe: [00:18:34] Okay. Okay. well, anyone who knows me or has listened to any interviews in the past and knows that I’ve taken pretty much all of my passions, I have a background in theater, in design, in marketing I’ve taken on into the end musician. It was professional years, but, I, just incorporate all my passions into this business.

[00:18:58] And when you do that, I mean, it may sound trite, but it doesn’t feel it’s not work, ? .Boss. So you’re not going to fire yourself. So, I mean, like if it just turns out that other people got it also, so that’s really what happened. I never really compromised. I’ve always just incorporated everything I’m into, into.

[00:19:17] What we do, and if you look at our products, they’re very Saifai and alien. And I didn’t mention this yet, but our products, now we have hundreds at this point, but there’s an ongoing saga. We created the story with different characters. They show up in different labels. Sales pages are short stories, not necessarily short stories, and then actually extremely long novellas siphon that are connected all throughout all of our products.

[00:19:39] And there’s ongoing things. So we have a cult following there too. So I’ve made it really fun for myself and an outlet for a lot of my artistic interests or just interests in general. Absolutely, mean, I run with the ancient alien crowd guys to a few of that. And so, I mean, it’s like, I’ve managed to meet all the people from all these different places and just make it work for what we do.

[00:19:56] Mike: [00:19:56] Isn’t it wonderful that it’s no longer a secret. 

[00:20:01] They finally admitted it. Like we didn’t know. 

[00:20:04] Douglas Smythe: [00:20:04] Well, they keep admitting it. They admitted it originally two and a half years ago and now they brought it up again. Then once like hearing it for the first time, it’s like news. Very old news.

[00:20:13] When you, when you moved back, even back in the nineties, there were the, the, what was it? The, the old films. That they had over 51 doing the autopsies and stuff like that. Figure out what, whether they were trying to figure out whether it was right or not. Boy, what a tangent. but . Cool. Alien alien themed.

[00:20:33]Shaving cream. Well, we have a mailing with a beard, right? 

[00:20:38] Mike: [00:20:38] This is true. You usually see them quite smooth. That’s so you’re saying that this is their secret, then I see what you’re doing. 

[00:20:46] Douglas Smythe: [00:20:46] This is all about disclosure is what we’re looking at.

[00:20:49] Mike: [00:20:49] Ladies and gentlemen, we have an alien sympathizer here and then they’ve a smile.

[00:20:57] Douglas Smythe: [00:20:57] No, but it’s true. We have a very we’re on a very scifi band. I mean, like some of our product boxes, if you can see. Oh, that’s cool. This razor close to dark action. Razor glows in the dark. 

[00:21:13] Mike: [00:21:13] Okay. I know what I’m wondering, Holy cow. I actually I gotta be careful with that. Cause my dumb ass will actually try to shave in the dark without thinking.

[00:21:17] Douglas Smythe: [00:21:17] I actually have a warning for people like you on, on the, on the box

[00:21:21] Mike: [00:21:21] Oh my gosh. Please tell me that it wasn’t because of a reality. 

[00:21:25] Douglas Smythe: [00:21:25] No, no, no. It’s just because I live in the United States and I know what you’re capable of.

[00:21:36] Mike: [00:21:36] Oh shit. That’s too funny unfortunately I, I can see people doing tik tok memes around that one. Oh, I’m just going to try it. 

[00:21:44] Douglas Smythe: [00:21:44] Well, actually I bought some fake blood to do my own tik tok and I was going to, I was going to do one where I dropped the razor and the next frame I’m catching it and then lift my hand back up and it’s just blood all over.

[00:21:54] It had occurred to me that this would be good. 

[00:21:56] Mike: [00:21:56] Well, and at this point it is. October. So, it might be appropriate at this time. I’d just say just still around at this point. I mean, 

[00:22:07] it’s not going anywhere. 

[00:22:09] There’s plenty enough of the insiders that said it’s not going anywhere. They just got to figure out the rest of it.

[00:22:13] We’ll we’ll see how that plays out. 

[00:22:17] Mike: in the midst of that time, there’s always, the leaders are readers of things. What, what kind of, what kind of books have you read or who, who have been some of your inspirations that you’ve, kind of looked up to. 

[00:22:29] Douglas Smythe: [00:22:29] Geesh, I, you caught me off guard with this.

[00:22:31] I would have pulled some books off my shelf. It’s funny because another podcast I have is actually, it’s a book it’s called watchdog reading. but the thing is, it’s not a long, I mean, what I was doing yesterday on our show was humans are not from earth. Stuff like really obscure or, God bless you.

[00:22:53] 40 and times, just a lot of, random stuff you’re looking at. But again, when you do what I do, which is incorporate all your interests into what you do, right. This stuff does make sense. A lot of our, I do a lot of research before I, produce the stuff we’ve done soap trilogies based on different concepts and ideas, sweet storylines.

[00:23:16] So for me, I read, I read far and I read wide. When it comes to marketing stuff, I read I’ve did a lot of marketing, reading a lot of marketing books over the last eight years. I mean, the stuff that sticks out is like, purple cow, all of the hug, hug your haters, again, I’d have to look next to my bed to see what’s there 

[00:23:37] Mike: [00:23:37] that had there been a perspective shift or for you love your haters.

[00:23:40] Douglas Smythe: [00:23:40] Hug your haters . Well, it’s the thing is a lot of great, a lot of times you read these books and it’s Mo it’s stuff, you already know. It just reaffirms that for yourself and , it will resonate with you and hug your haters. Was it didn’t tell me anything. I didn’t know. I wasn’t doing, rather than it just told me if I was doing it the right way.

[00:24:00] Exactly. So validation is always good, but hug your haters. Like there’s a lot to learn was on bitching and moaning about your products. Oh, you can take that and you’d get mad at it or you can take it and go. Oh, you’re right. I should tweak that, that box. I should do, so it’s about, it is a perspective shift a once validates that common sense thing, ?

[00:24:19] but then there’s a lot of marketing books out there that I think are complete garbage. everyone seems to, I want to write a book thanks to self publishing. It’s made it easy for everybody. And these people are very good with advertisements, or with advertising Google ad words, especially. So they’ll suck your right in.

[00:24:33] And it’s like, it’s just usually recycled stuff. From the last 10 years. 

[00:24:37] Mike: [00:24:37] What’s interesting to me on most of that is, and I’ve said this for years, the principles, the marketing have not changed only the media buy, which is delivered. 

[00:24:47] Douglas Smythe: [00:24:47] Exactly. And really, exactly. 

[00:24:49] Mike: [00:24:49] Even the rules within that, that have not changed.

[00:24:52] Only by which tactics and strategies you employ to engage. 

[00:24:57] Douglas Smythe: [00:24:57] It’s like blogging. I mean, there’s nothing new about blogging, no tantalizing headlines like that. That’s yellow journalism from a hundred years ago. I mean, it’s, it’s the same thing. 

[00:25:05] Mike: [00:25:05] Do you remember ever seeing that? and, and I know that, Gora writes about this and it’s, it’s also in some of the older copywriting is the one about the guy that plays the piano at the party.

[00:25:16] It’s a sales letter. And it literally talks about a guy. He goes, ah, we can get to a party. And everybody’s, trying to kind of laugh at about Nissan talking about I can play the piano until I sat down and played the piano. And I learned it from this course. And it was a printed sales letter. 

[00:25:33] And everybody’s like, wow, that’s amazing. No, it’s not. You see it all over the internet. Now the difference is the media by which it’s deliberate. It has no. 

[00:25:43] Douglas Smythe: [00:25:43] . Oh . And creatively go ahead. The fonts you’re using, you see those sales pages? It’s the same thing just to get in the mail with a highlighted, like, I mean, remember always simulating different substrates.

[00:25:55]You’re absolutely correct. 

[00:25:56] Mike: [00:25:56] I get such a kick out of that too, because the old sales letters. We’re newsletters. They were almost eight or nine pages long. And they were usually meant for investing in the stock market. The bigger ones, you’re right. The smaller ones were for the little things.

[00:26:09] And then of course I’ll came to comic books and those ads, and then, then they started condensing everything into the little quarter page, blah, blah, blah. And now we have what? Right? Sidebar, top bar search results. 

[00:26:19] Douglas Smythe: [00:26:19]Or banner ads, whatever. 

[00:26:22] Mike: [00:26:22] Guidance hasn’t changed now. 

[00:26:24] Douglas Smythe: [00:26:24] It’s the same thing. I mean, and the psychology behind it will never change because we’re still human.

[00:26:28] So, I mean, it’s, you’re pushing this from here. So you should, we’re human. Well, we’re not, we still out on that. You’ll have to watch my other show to really 

[00:26:38] Mike: [00:26:38] that link will also be in the comments latest, just so you guys know. 

[00:26:42] Douglas Smythe: [00:26:42] I want that one. We go, we go to weird places, but a paranormal it’s kinda like the paranormal reading rainbow.

[00:26:49] Mike: [00:26:49] It’s not a bad thing, it’s it, to me, it’s cool to be able to see different perspectives. I don’t care whether they’re, they they’re believable or, or out. 

[00:26:57] Cause it’s just interesting to see to me. and, and there’s a lot of stuff out there that, that you really have to stop for a second ago.

[00:27:04] that’s actually kind of possible considering. What we are and how we are and how intentional and powerful we can be. Just from the stories that we hear of the going on in this world. 

[00:27:17] Douglas Smythe: [00:27:17] And well, 

[00:27:18] I think to piggyback on that, when you asked me what’s a good book or what I recommend, I recommend doing exactly what you just said is reading far and wide and, and on all these different subjects, things that you’re not necessarily comfortable with, just to shake things up in your head.

[00:27:33] I mean, I take high doses of vitamin C before I go to bed at night. For lucid dreaming. and I’ll read like books. Like Einstein’s dreams is a great book. It’s about the dreams of fictional dreams of Einstein, but it just gets you thinking differently. And that’s what you want to do is you want to think differently as an entrepreneur, as a business person.

[00:27:47] And so exposing yourself to these things really will have you thinking differently, and it will shift your perspective that you don’t travel things up. You gotta to feel uncomfortable, to get comfortable.

[00:28:09] Mike: [00:28:09] One of the things that I always enjoyed doing with, before sleep are using binaural beats me too, 

[00:28:19]and making sure that obviously I have clear breathing. Boys. Some of the dreams I have. Holy cow. 

[00:28:26] Douglas Smythe: [00:28:26] Oh. Binaural beats. I’ll I’ll listen to a goodness. Binaural beats. I’ll use them in what I’m studying too.

[00:28:33] During the course of the day. for sleep for meditation. I do yoga every day and, pranayama breathing. So , binaural beats are an excellent tool there, especially when you’re studying. Like I study other languages too. So, just having them on in the background really get me focused. 

[00:28:51] Mike: [00:28:51] You’ve heard of the Wim Hof method, right.

[00:28:53] Breathing. 

[00:28:54] Douglas Smythe: [00:28:54] I don’t know which one’s that 

[00:28:57] Mike: [00:28:57] go look up. Wim, Hof breathing. That’s the guy that’s that’s spent. I think he spent like a week out on an iceberg. On his own. And dude’s got this breathing exercise and it’s, it’s kind of nuts, dude. I mean, you sit there and you, you either sit up or lay down, you breathe deep 20 times and then you let all the air out, forced out, even the residual and you hold it until you’re you feel like you’re about to get that fight or flight response.

[00:29:28]And then right, when you breathe in, you get a reset in your head. It’s a real weird feeling. But it’s like, if something was bugging you, it doesn’t work anymore. It’s 

[00:29:45] It’s still there. But the, the, the anxiety that may be attached to it, isn’t half as bad as it was previously. 

[00:29:51] That’s that will probably, I’m a reading in itself as different exercises. Devon breathing exercises a lot like that, where you’re holding your breath at different points and breathing in for different points. And so it’s similar to that. In fact, that sounds like a pranayama. It, whether he knew it or not, it sounds like he’s borrowing from, take it out.

[00:30:10] He’s probably, I mean, humans, humans have to breathe, period. No matter what.

[00:30:15] Douglas Smythe: [00:30:15] And I think a lot of it, . They’re going to figure out the same stuff. It’s like spirals and like in cave art people, like clearly they were talking to this other culture. It’s like, The easiest thing to do. You stick your finger in the sand as a kid and you start doing this.

[00:30:27] Mike: [00:30:27] exactly. 

[00:30:28] And then, and then all of a sudden big shapes in cornfields in the UK. Anyway,  they’re listening. They’re listening. If that’s what they’re 

[00:30:39] doing, they must be smacking their foreheads. Right? Not going, Lord. What did we come across? 

[00:30:44] Douglas Smythe: [00:30:44] Right. 

[00:30:46] Mike: [00:30:46] What other things have you been doing?

[00:30:49] I mean, obviously you’ve got this pursuit going on, but what other things have you been doing that, you put your passion into this. What other, what other things have been created by putting those passions together? Is it just the shaving stuff or are there other things 

[00:31:00] Douglas Smythe: [00:31:00] that you’re yet? The last eight years I haven’t taken a vacation.

[00:31:04] I haven’t, I’ve done nothing but work. And again, it’s. Doing stuff. It’s making it interesting for myself. 

[00:31:10] Mike: [00:31:10] You’re, you’re kind of already in vacation if you’re doing that brother., 

[00:31:14] Douglas Smythe: [00:31:14] I do, actually I was just going, I was about to leave in April. I had, I was going to do the Camino de Santiago.

[00:31:20] Hiking down from France. Into Spain, it’s 500 mile hike. There’s been cathedral, the fetus ancient it’s an ancient pilgrimage. And so I was about to do that after wanting to do it for 20 years. And then COVID is it also kills my conference. My conference was supposed to happen right before the week before that, before I left.

[00:31:40] And that also, we had to cancel that after, All these people on board, all these speakers and so on and so forth. And it was our six year, it’s a big thing, but COVID kind of killed everything, but it was going to be our first time to really like, we can get away and do stuff, but we’ve really just, we don’t have kids.

[00:31:54] We work our tails off for eight years. just doing things that other people really just can’t. Right, right. It doesn’t live in the middle of nowhere. And so it’s easy to just work all the time because 

[00:32:04] Mike: [00:32:04] you live in the middle of nowhere that you must be in Arizona. 

[00:32:06] Douglas Smythe: [00:32:06] Right. I’m kidding. But we moved here eight years ago.

[00:32:10] So our I’m sorry, five years ago. So we don’t know anybody, typically when you lose someone you’re working somewhere new, you’re meeting people that way. We’re the business owners. So we’re not meeting anyone new and it’s, it can be a little lonely that way, but to have this much focus and zero distraction is only a boon to your business, it doesn’t have to be that way forever.

[00:32:29] it’s a small sacrifice considering the payback. You still, you still take personal time that, I mean, you still have you time. 

[00:32:34] Douglas Smythe: [00:32:34] I hike in the desert. So, I mean, 

[00:32:38] Mike: [00:32:38] you still honor yourself and that’s, again, it goes back to you’re living a passion and you’re enjoying that passion. You’re building a business, but you still have you and you’re honoring you.

[00:32:47] And I think a lot of, I still think a lot of entrepreneurs forget that part, they think that honoring them is walking outside for a second and then coming back in, that’s a break. That’s not me. 

[00:32:58] Douglas Smythe: [00:32:58] It’s tough, it’s tough to have me time. Cause the business becomes so much a part of you that, that is, the meantime that you’re getting, it can, 

[00:33:06] a lot of people forget that,  what I mean?

[00:33:07] People give business owners a hard time, like, especially as, nuclear, they treat their employees bad and yada, yada, yada employees, a lot of time, they get to punch out on Friday and forget all about everything we don’t ever punch out. We’re always punching, I’m answering customer emails from my bathroom at three in the morning sometimes.

[00:33:22] I mean like it always on. And you go there and the thing is you have to embrace Cybex. You have to embrace the. No blogging podcasts. It all seems like a pain in the butt in the beginning, and it’s not going to do anything for you, but it will. If you stay at it and it’ll become second nature, you have to fall in love with the process.

[00:33:38] If you don’t fall in love with the process you need, and you want to remain in business, you need to find someone else to work for you to handle that part. But, but I’ve managed to wear all the hats and fall in love with the process. And I do a lot of tedious stuff. There’s nothing glamorous about what we do.

[00:33:52] I think people really realize that after the fact they hear like podcasts, they think it sounds sexy. Take a stab at it like, Oh, this is a lot more work than what I thought I was getting into. All right. But you got to love it. And that’s 

[00:34:01] Mike: [00:34:01] I just started 2017 with me putzing around on my phone on anchor. I mean, literally just me talking on my phone for a couple of minutes gone.

[00:34:08] What I think, not that anybody gives a shit and then eventually somebody said, Hey, you gotta, you gotta find some people to talk to like start interviewing some people start getting this thing moving. And I was like, all 

[00:34:18] right. All right. I had a, I have friends that are marketers and people that are entrepreneurs investors, and I actually.

[00:34:25] I actually made some time to make friends. I don’t have many, but it is what it is. And over time it’s gotten to a point where I have better and better guests. Not that the first ones were not good. It’s just the quality of the guests have been getting better and better look at this. I got you here. And, and, and it’s, and it’s, there’s others that are still yet to come.

[00:34:45] And I’m after a few more that I can’t say their names, but if I get them. Not only is it an honor, but it’s a proof of the pudding that . People are listening. People are digging what we do, what you do. What I do, podcasting is a frigging commitment. I mean, there’s, there’s four people that work on this podcast besides me.

[00:35:05] I do. I do the video portion, the audio and the, and the, and the editing and the written editing are done by two other people. And the last one helps coordinate, what goes, where and when and all that stuff. Cause I’ve got other stuff I gotta do for the marketing agency. So it’s, I think when people begin to realize it is a 24 seven deal, one it’s gonna, it’s gonna keep the ones that don’t want to be business owners.

[00:35:33] Out. And I don’t say that. I don’t say that negatively. This isn’t for everybody. No, this is one of those deals. If it’s a passion, you’re gonna stay in it 24 seven. It’s not a question of, if it’s a question I’ll win. 

[00:35:48] But if you’re not into it that much, then it’s okay. And I think, I think that also gets misconstrued too.

[00:35:55]When people, when entrepreneurs start talking about, I love the process. I love the 24 seven. I don’t want to be in a job that immediately people think, well, they just look down on people with jobs. No, we don’t. We need people. No, they’re  very nice. I’m sorry to the operation 

[00:36:11] Douglas Smythe: [00:36:11] Podcast itself is a, is a, a key tool in entrepreneurship, I think.

[00:36:16] And I think everyone likes growing a beard, I think everyone should try it at least once and see if it works for them. I mean, if there’s anyone listening right now, there’s a college grad and they don’t know what they’re going to do after college. I say, start a podcast. Why not? Whatever your interest is.

[00:36:28] Well, the thing is, and it also breaks down the doors like that, meeting with that, with that CEO, you’re not gonna get that Jacqueline to meet him and give them your, Your, application or whatever, but if you interview him, you’re now appealing to him ego. So now you’ve got a one on one with this guy and connections after the fact.

[00:36:47] So it’s a great way to network. It’s probably the best way to network. And that’s what we did starting off with our podcast. I met everyone in the budding industry that time, all the big names, but now in my name, Douglas Smythe is next to their name on Google searches and whatnot, We become just as relevant as them.

[00:37:03] That was really like, it gave us some Google juice in that way. 

[00:37:08] Mike: [00:37:08] I’m sure you’ve gotten a few nods by now, too, right? 

[00:37:10] Douglas Smythe: [00:37:10] Oh, well now, now we’re the big names, but I mean, but we started off like going after the big fish and aligning ourselves with them and, It really, I would, during these interviews, I’m editing the interview.

[00:37:23] So if they’re giving away almost secret type stuff, I’m writing it down and putting it in my back pocket and not, not releasing that in the interview. So it’s the education itself. So I definitely think podcasts are key to growing a business or at least starting a business or getting a feel for a niche that you’re new to.

[00:37:40] Because, I mean, we interviewed everybody, everybody who was anybody in the niche, at that time. And it was amazing. It was, it wasn’t free education for granted. We were putting in a lot of work. It was definitely, it was still a free education to a certain extent. 

[00:37:53] Mike: [00:37:53] It’s, it’s a, it’s a free networking tool.

[00:37:56] It’s a free educational tool.  Today, even more. So, I mean, as much as I have this and you have, I think you’ve got a, a blue over there too. 

[00:38:07] Douglas Smythe: [00:38:07]Cause I was like, well, I have, I have some more expensive when I have had my show I’ve I have a heel again, and this is, this is just the Yeti, but I mean, this is my, when I get into offered on a show, this is what I keep at home.

[00:38:19] But, at work, I, I have the, the soundboard, this is what you needed back in the day. Now you just plug right in and go. 

[00:38:26] Mike: [00:38:26] If you got audacity, you can record anything. You free. Exactly. 

[00:38:29] Douglas Smythe: [00:38:29] Take advantage of that. People, if you’re listening, but like, it was harder back then as with anything, I look at some of the setups now I’m like, geez, should I used to take me so long to do this?

[00:38:37] Then the other thing, just getting the other. 

[00:38:40] Mike: [00:38:40] Do you remember the, the old roll and scratch pad? The D the one that had the digital drive in it. 

[00:38:46] That was my, that was my scratch pad. I of course podcasting wasn’t a thing back then. That’s what I used to do my recordings for when I was playing music. And it was, and it was for practice or it was for just putzing around.

[00:38:57] Douglas Smythe: [00:38:57] Right, right. 

[00:39:01] Mike: [00:39:01] Oh, and I remember, I remember the ND SU my buddies were, would live on that for the solo gigs, but. That was 1200 bucks, 1500 bucks guys. This microphone alone is a buck-30 

[00:39:12] Douglas Smythe: [00:39:12] I know. I know. 

[00:39:15] Mike: [00:39:15] And you don’t and you don’t even need that. If you get that, this camera, this camera that I have is the logic tickets, the nine 51, nine 90.

[00:39:22] That’s a buck. What buck 10. And it’s got a microphone in it. 

[00:39:33] Douglas Smythe: [00:39:33] You don’t have to be in this super, dead room. Frigging phone analysis paralysis, just going through back in the day. And again, I’d be so frustrated to do the next show because I knew it meant a week’s worth of editing and editing would be again, eight to 12 hours.

[00:39:47] And then you have, when you’re done, you run out to your car. And then plugging in the speed, they are to hear it because that’s where most people listen to it. It’s like being in a band, the album, you have to listen to first in the car to see how it sounds. If, if something wasn’t right. I had to go back in and re edit it all over again.

[00:40:03] And computers were working a lot slower back then. Oh my God, you have it so easy. So why not take advantage of these apps, people that you can use. So please take advantage of these all free. All from all free. 

[00:40:16] Mike: [00:40:16] I mean, we do ours on anchor anchors free. I mean, you really honestly have no excuse. So I would suggest taking his advice.

[00:40:23] Douglas Smythe: [00:40:23] We’re going to meet a lot of people that you normally would not get an invite to. You would normally not, not normally be able to meet that’s the door keepers or gatekeepers would stop you at the front desk. You’re not going to meet the CEO. This is one way to get in.

[00:40:36] Mike: [00:40:36]  It’s funny that you say that because a phone call to a CEO through the gatekeeper for any other reason.

[00:40:42] Would be an absolute, I’m sorry, he’s not available, but it’s like, Hey, I got a podcast, your CEO’s relevant to our subject matter. This is what we talk about. We’d love to have them as a guest. And, and the response will shock you. 

[00:40:56] Back in the day, when we were only doing marketing, it was, we called them up and asked them if we could send them a newsletter.

[00:41:03] Douglas Smythe: [00:41:03] Right. 

[00:41:03]Mike: [00:41:05]By email. Well, we just got a subscriber. 

[00:41:07] Douglas Smythe: [00:41:07] Exactly.

[00:41:09] Mike: [00:41:09] And you can eventually send them a newsletter with a little bit of a pitch in it. I want to guess how many of those converted you now have a podcast?  And 

[00:41:18] that could be, that could either become your next employee employer or your next client.

[00:41:24] Douglas Smythe: [00:41:24] No, it’s true. It’s absolutely true. you’re appealing to their ego and they understand this should tell you how important podcasting is nowadays is they’re saying yes to these things. So they know to there’s a validated, 

[00:41:38] Mike: [00:41:38] they totally know because the further out they get. And the funny thing is, is that they’re in a comfortable setting where it’s just one on one.

[00:41:44] , so they can be more themselves  to a degree. They can be a little more candid and far more themselves than they would normally be a public situation where they have to hold a certain persona. Being someone that teaches business etiquette, teaching leaders on how to, how to be available and in, in.

[00:42:03] What’s the word, integrated with their teams without giving away too much of their personal, personal stuff. And that’s not easy. I mean, there’s that, that balance is a very thin line these days. but in a podcast, they don’t have to worry about that. 

[00:42:16] Douglas Smythe: [00:42:16] No, they can let their, 

[00:42:17] Mike: [00:42:17] You give them the opportunity to really talk it up.

[00:42:21] Douglas Smythe: [00:42:21] It’s true. And then they feel almost indebted to you too. So, I mean, it’s really weird. 

[00:42:25] Mike: [00:42:25] It’s the law of reciprocation. 

[00:42:26] Douglas Smythe: [00:42:26] That’s what they call it. Is that exactly? Have them give something to you and you’ve got them for the rest of it, it really. It’s a magical thing. So that is like a big secret that no, one’s really talking about when they do, they just gloss over it, but I’m glad we focused on that because it was huge for us.

[00:42:42] It really was. I warned you about the rabbit holes. it’s okay. 

[00:42:46] Mike: [00:42:46] It’s one of the good rabbit holes though. And I’m glad we did that too. We’re gonna take one more break. Dude, we’re rolling fast. but we’re gonna take one more break for another 30 seconds. Pause for the cause, whatever you want to call it. And we will be back with Douglas Smythe.

[00:43:01] Of I’d rather be shading. Did I say that right? 

[00:43:05] Douglas Smythe: [00:43:05] No, I’d lather be shaving lather,, shaving.com is our business. But, this show is love to be shaving. 

[00:43:12] Mike: [00:43:12] I’d lather be shaving. I dig that name. I will have it down by the time we get back 30 seconds, we’ll be back in a short minute. 

***

We’re back guys.

[00:43:20] Last section of Java chat here with Douglas Smythe.

[00:43:28] Mike: [00:43:28]  We’re talking about, we’re talking about, I’d lather be shaving, I told you after the break, I’d get it. and, and one of the things that I would like you to describe is is there first off, is there such a thing as a perfect shave?

[00:43:42] Douglas Smythe: [00:43:42] Well, I mean, there’s a baby, butt smooth shave, which I probably would say is the perfect shave. They’ll shave the DFS, which is the damn fine shave. 

[00:43:52] Mike: [00:43:52] Oh, well, okay. Now that sounds like the gentlemen shave.

[00:43:59] Douglas Smythe: [00:43:59] Totally, totally gentlemen. 

[00:44:01] I know this is a little bit different than that gentleman shave.

[00:44:08] Mike: [00:44:08] All right. What does that mean? 

[00:44:11] Douglas Smythe: [00:44:11] Well, that means the quality of the shave that typically we get wrong because we grew up using the wrong tools for the job. At least our generation didn’t have the bill of sale. I mean, five plastic cartridges in general are garbage for you. At the end of the day, you just need one blade on your face.

[00:44:29] As God intended. These multi blade, Shave Wars. It was never, ever about a better shave. If you want to talk about business, what happened between 1970 and 71, Gillette who originally invented the double-edged blade, started losing their patent rights for that. So we had other businesses coming in to their niche, so they needed a new patent.

[00:44:49] They needed an idea, enter the cartridges, the multi-blade razor. Suddenly they went from a multimillion dollar company to a multibillion dollar company overnight. And they started dulling down their double-edged blades to push gents over to picking up the new cartridge raises are plastic razors.

[00:45:04] So it was by design, exactly. So, and then, you start seeing razor burn. Razor prompts, everything we know growing up, which brings 

[00:45:13] Mike: [00:45:13] you all the extra add on products that they can also create the problem 

[00:45:17] Douglas Smythe: [00:45:17] afraid of the solution. I mean, the fact that we’re seeing such an explosion in beer is the last 10 years.

[00:45:21] It’s just a byproduct of us, of these, of these things, hating the shade. We hate the products we’re using. And we think it has to be shaving. It has nothing to do with shaving before 1970, 71, no one was talking about razor burn. Noah was talking about Razorbacks. There were no products to deal with that.

[00:45:34] Right? Nobody 

[00:45:34]did that. Looking back at photos, all jazz musicians, you don’t see bumps on their, on their skin or anything like that. You were getting good shaves, better shapes. One blade. Cause the dump, the double blade action. The triple blade action. It lifts the hair cuts. The third leg lifts again, cuts the fourth blade cuts so on and so forth.

[00:45:50] So it’s, it’s cutting too short. Eventually it drops below the skin where it’s begging to be ingrown or up irritation. Plus every time you drag one blade across your face, you’re also taking off a layer of skin. So when you’re dragging five plates across your face, you’re taking it. 

[00:46:05] Mike: [00:46:05] Cleaning yourself out. 

[00:46:07] Douglas Smythe: [00:46:07] And then we see all these exfoliating products on the market now, too, like guys don’t have enough exfoliation going on when they’re dragging a blade across their face. So, we’re doing more harm than good to ourselves with all these products, they keep pushing on us.

[00:46:19] And then cartridge raises and plastic braces are a huge part of the problem. And that’s why the dollar shave club, I mean, they’re killing it probably wise, but if you’re using an inferior product, so what if you’re saving money? You’re still hurting yourself. 

[00:46:31] it makes sense. That’s what brings me.

[00:46:32] And then there’s also the ecological aspect of it. I mean, it’s better for the planet. You’re not throwing plastic into the landfills. You’re not throwing goo in the can into the landfills. So it’s better for the planet, better for your face and better for your wallet. Again, a hundred blades trust, right?

[00:46:46] Nine to $15 and the razor will last multiple lifetimes. It’s an heirloom 

[00:46:51] Mike: [00:46:51] I’ve been, I’ve been able to get through at least six shaves on one side, one late, one side of one blade, which means 12.

[00:46:57] Douglas Smythe: [00:46:57] So you’re not even turning in your technique. That’s interesting. 

[00:47:01] Mike: [00:47:01] Well, I don’t know why, but I’ve, I’ve been aiding of 

[00:47:05] Douglas Smythe: [00:47:05] How do you know what side of the blade you’re on.

[00:47:06] Mike: [00:47:06] Oh, I feel it. Cause when it, when it gets dull enough, it starts pulling, I’m course enough that it will start pulling when it, 

[00:47:13] Douglas Smythe: [00:47:13] No, it should. It will definitely pull, but I mean, part of my technique is shaving them when there’s lather, covering the guard, flip it over and start using the other.

[00:47:21] Mike: [00:47:21] Actually, I didn’t know this. I don’t know this stuff. 

[00:47:24] Douglas Smythe: [00:47:24] That’s the thing about double-edged blades is they’re very, again, if you have more play with them, I’d like to reiterate that, you can really fine tune the tool for your unique skin type and whisker type by choosing the right razor for you for the job, choosing the right blade, there’s over a hundred different blade brands.

[00:47:41] I always recommend guys pick up sample packs of de blaze and hang with one for a week. And then different brush qualities. Chicks don’t make single razors. 

[00:47:50] Mike: [00:47:50] I had a package there. It wasn’t bad. 

[00:47:52] Douglas Smythe: [00:47:52] I find out what they’re known for. 

[00:47:55] Mike: [00:47:55]  I’ve, I’ve seen, or I’ve used a German brand. Can’t remember the name of it, but that was the one that was  the best. And can’t find them 

[00:48:06] Douglas Smythe: [00:48:06] They’re out there. that, I mean, they’re still a huge company they’re out of there.

Mike: [00:48:12] If you know something that is comparable, tell me after this. Because even if you got them, I’ll take yours. I just 

[00:48:18] Douglas Smythe: [00:48:18] are you talking to the razor or the blade. 

[00:48:20] Mike: [00:48:20] The the, the, the blades, the actual blades.

[00:48:23] Douglas Smythe: [00:48:23] I know far better blades than what my curve is. Okay. 

[00:48:26] Mike: [00:48:26]  So we’ll talk about that after. So you talk about it. Rotating the razor. So is this part . Is this part of the theory of the perfect shape? How does that work? I mean, obviously you get yourself lathered up, blah, blah, blah. But I mean, 

[00:48:42] cause there’s, pre-shave, they have the pre electric shave. You guys carry it as well. Is there a bomb or 

[00:48:48] Douglas Smythe: [00:48:48] I actually. Cube is what I sell on cube. It’s a black cube. It’s one of our characters now on our story too. And he shows up in a lot of labels, but the pre-shave is something you would put on, you would wash your face with my, my case.

[00:49:03] And he was on this product’s case. It’s a soap. It’s appreciated soap. So you can wash your face with the first of degrees. It looks natural greases on your face can slow the blade down. You catch on that. I’ve heard that you want to. So you want a degree phase before you. Get into the shave. Actually a shower is the best thing you can do before you can shave with appreciation.

[00:49:20] So before you, when you’re done and you’re ready to apply the shading lather to your face, you take the appreciates up and rub against the grain. So the little hairs on your face, catch the soap and instead with the, with the appreciate the soap. And then when you apply your lather on top of that, it whips in mixes and mingles.

[00:49:35] Would that precepts boosting the lab there? And mixing it in there, creating more because I have always 

[00:49:42] Mike: [00:49:42] Had trouble, trouble getting the, the, the. The lather up. I mean, I can get it eventually, but it’s like, it takes time 

[00:49:48] Douglas Smythe: [00:49:48] Water. There’s the key, you want to keep dipping the brush in the water, but this is the thing, when you’re running into problems with your neck.

[00:49:56] . And whatnot. You’re probably gotta remember. Or maybe you don’t know this, but lather itself. The whole reason why we use lather is to hold moisture on your face. So the hair is, and the whiskers to suck it up. and 

[00:50:07] Mike: [00:50:07] Again, just learned something new. I did not know that 

[00:50:09] Douglas Smythe: [00:50:09] about 31 percent of the water you’re on your face.

[00:50:12] It’s what it’s sucking up. What we often do is we chased. We chase a baby butt, smooth shave, like we’re still, we still keep going and doing touch up passes as we’re shaving. Cause you could still feel hair there. The problem is it’s inception of the hair. It’s loaded with water. So it’s feeling fat and what it actually is a half an hour after you’re done shaving that goes back down and you have a smooth shave.

[00:50:32] So don’t do not chase the baby, but, you gotta know when to stop. Even if you still feel hairs there. Just stop and then you need to expand with this step. 

[00:50:42] Mike: [00:50:42] Why does this sound like a Kenny Rogers song? You got to know when to hold ‘em? 

[00:50:47] Douglas Smythe: [00:50:47] Good Lord. 

[00:50:47] Mike: [00:50:47] I, I didn’t. I had no clue, dude. I mean, It makes sense. Hair does something with water, but I didn’t realize like that 

[00:50:55] Douglas Smythe: [00:50:55] it’s like the against the grain pass.

[00:50:56] Everyone’s talking about how going against the grain is bad going against the grain. The grain is bad when you’re using a cautious razor. That, that comes out of cartridge, razor, shaving, and whatnot. Somehow it passes over. Sometimes it’s a traditional shaman and people still talk about that and said, no, if you do and against the grain pass, wait for it to be the last pass you do.

[00:51:14] Meaning you’ve lathered up. You’ve shaved with the grain, then you’ve rinsed. Lap it up again, shaved across the grain, rinse, lather it up again, shave across the other way. And now you’re, you’re on your fourth pass, lathering up. Now you go against the grain because it’s giving your hairs enough time to suck up as much water as possible, making it thicker, fatter, and easier for the blade to hit, so.

[00:51:34]Mike: [00:51:34] Passes for lowerings dude. I would never have thought it would take now I get why it’s a real me time through half hour deal.

[00:51:39] Douglas Smythe: [00:51:39] Yes. Yes. Oh, 

[00:51:42] Mike: [00:51:42] but it makes sense as to why though. I mean, knowing that that has to happen in order for the real shit. I didn’t know that. 

[00:51:48] Douglas Smythe: [00:51:48] You have your face lathering versus bull lathering.

[00:51:51] Some guys like to bowl out or someone has to face leather. I actually sell a scuttle, which is a bowl. It’s like a double jacketed bowl, the bottom part of the vessels filled with hot water, and then there’s a second bowl on top and that keeps it hot during the entire shape. And that’s your build your lathering.

[00:52:04] And you’re also putting the brush back when you’re done lathering with it in there, in between shavings, exactly. So, I mean, there’s a bunch of different tools for the job that you need to expand with. As many as you possibly can and find what really works really fine, tune it for you because once you do dial all this in.

[00:52:21] You’re never going to look back. You’re never gonna pick up the cartridge razor again. 

[00:52:24] Mike: [00:52:24] Well, I don’t, I don’t do cartridges ever anymore. Finally started getting into single blaze. I was like. Now I, I just, 

[00:52:30] I don’t feel the same doing cartridge shaves. It just doesn’t work for me anymore. 

[00:52:35] Douglas Smythe: [00:52:35] Completely. Gotcha. Is there, unless, it’s always tough on guys. Switched from Carter’s razor. Two double-edged shavings because they start using the same technique, bad technique, but they press down with a double edge. Don’t press down with this, let the weight of the razor and these things have substance to them.

[00:52:50] Let them do the hair, do the work. 

[00:52:52] Mike: [00:52:52] That’s the other part. I know I’m actually holding something. 

[00:52:55] Douglas Smythe: [00:52:55] Yes, it’s substantial. 

[00:52:57] Mike: [00:52:57] And the angle, the angle pull on it. You can, you can prom just slightly tilting. I can tell the difference of how much that blades about the pole pole. 

[00:53:06] Douglas Smythe: [00:53:06] 30 degrees. And what that is, it’s a fixed, it’s a fixed setting or a fixed angle to mimic a straight

[00:53:13] Razor. That’s the same angle you want to use when you’re using a straight razor across your face. It’s 

[00:53:18] Mike: [00:53:18] bring that, bring that closer to the camera so that you 

[00:53:19] Douglas Smythe: [00:53:19] can see. Oh yes. I 

[00:53:21] Mike: [00:53:21] forgot what it is just so you guys can see that you see. There you go. So you see how this is when it closes. It actually bends the blue, the blade on each side.

[00:53:29] Douglas Smythe: [00:53:29] Yes. So little doors. And this is a butterfly style safety razor

[00:53:34] Mike: [00:53:34] which is what I have. 

[00:53:35] Douglas Smythe: [00:53:35] I prefer a three-piece one. However, this is one of our razors and a three piece means it’s in three pieces. The handle screws off you have a top cap is the bottom cap. I feel like this gives you more control and these are a little more clunkier and tough under the nose.

[00:53:52] So it’s more of a low profile. and so I. But, I mean, whatever works for you, it’s your mileage may vary and you that’s the great thing about this is there are, there are certain rules you should follow techniques, but for the most part, it’s what works for you at the end of the day. And if you’re interested, he was interested in learning more about art.

[00:54:11] Just want to see it done, go to how to wet shave.com. And that’s where I do a video on showing people how to use one of our starter kits actually, but how to wet, shave.com. It gets you in the door, you’ll definitely. And here’s another one, actually, this is a three piece. This is Bakelite. I based this design off of it.

[00:54:30] Oh, Bakelites, it’s the original plastic. The old telephone, like poker chips, jewelry. So we went back after I collected vintage razors, as well as I mentioned, and I fell in love with the old designs. They don’t make any more. So I went and found a manufacturer to Bakelite, right. And I said, can you do a razor for him?

[00:54:48] And you’re like, what? And it was based on a German design called the facade. And this one is a slant razor and open slants. So what this does, is it bends the blade. So it’s hitting your hair more like a guillotine, it’s more, it’s a more efficient cut, finish straight cut. so it bends, the blade changes the geometry of that, and it makes for a closer shave, at least in this case.

[00:55:11] And with me, it’s going to be them.

[00:55:13] Mike: [00:55:13] I’m going to want to  try that blade right there. Cause that looks pretty damn cool. 

[00:55:15] Douglas Smythe: [00:55:15] It’s it, there’s so many. And like, once you, again, you want to talk about rabbit holes, go on eBay, look up vintage. 

[00:55:21] Mike: [00:55:21] That’s great. I’ll never, I’ll never get off of ebay if I do that. And after that it’ll be Amazon 

[00:55:27] Douglas Smythe: [00:55:27] right after it.

[00:55:28] But I mean like, again, if you’re into antiques and old things, like the beautiful thing about this is they still work and you can find so many great ones online. A part of our show is mine. 

[00:55:38] Mike: [00:55:38] It’s about the piece itself. It and 

[00:55:41] Douglas Smythe: [00:55:41] pleasing that, I mean, it’s beautiful. It’s form and function, and you don’t get that with these cartoons, but plastic, one size fits all raisers.

[00:55:50] Mike: [00:55:50] That’s so funny that you say it that way because I, the more we talk, the more I think about the old plastics, the handles do not change now. Of course, they’re specialty handles have their little slug grip, slight grip at all. Not, not any different, honestly. 

[00:56:07] Douglas Smythe: [00:56:07] Oh, the vibrating or heated razors.

[00:56:09] All that stuff. Nothing’s new under the sun  and vintage razors. Rather. They’ve been doing that for years. The vibrating Rangers go back to the 19 early 19 hundreds that you would twist them and a vibrate. There was always just these different, buzz, buzz point buzz words, they were using to sell their products and try to, gained some of the market share away from July.

[00:56:27] Mike: [00:56:27] Interesting how marketing always comes back into the picture. It’s never, the, it’s never the product. It’s always the story and the grounding, 

[00:56:35] Douglas Smythe: [00:56:35] What, especially they created they’re 

[00:56:37]really good at.

[00:56:37] Sell the razor for cheap. And they would sell the blades after the fact that you had to keep buying.

[00:56:42] They were the first ones to do that. They also convince women that they had to shave. They created the own market for what lady? I think it was. Oh my gosh. 

[00:56:51] Mike: [00:56:51] You just, you’re going to upset. 

[00:56:53] Douglas Smythe: [00:56:53] We just wrote propaganda. Bernays, who was actually Sigmund Freud’s nephew. Oh my goodness. He created marketing, as we know it now it was created by him, 1929 thirties.

[00:57:06] But even women’s smoking, he got women smoking. He got women’s shaving, but Bernays is like, he’s using Freudian psychology, which is still in practice today in marketing, but it goes back and that was taking advantage of that at the time, too. And so there, they really caused that. And that being said, I think they’re pure evil and I don’t, I clicked vintage European races.

[00:57:26] There you go. Far more attractive and effective. 

[00:57:31] Mike: [00:57:31] Let’s let’s finish up the shave. We’ve gotten through the shave. We did the 30 degree angle and then comes the 

[00:57:37] aftershave. And this is one that I’ve. I don’t think I’ve ever found one. That was really that good. 

[00:57:44] Douglas Smythe: [00:57:44] Okay. Well, that’s another great thing about this niche in the Sabi.

[00:57:47] We offer over 75 different senses. Something for everybody. That’s a lot of color. I mean, we actually have, goodness, I have one that smells like dirt, like fresh soil. I have one smells like tombstone. It’s got gunpowder leather. 

[00:57:59] Mike: [00:57:59] I can do the dirt. 

[00:58:01] Douglas Smythe: [00:58:01] Okay. You’d like that. Well, I mean, we’ve done so many different themes.

[00:58:06] I try to create a scent collage. I created my first perfume when I was about eight years old. You said, my mom still has it actually, but since she has always fascinated me that we haven’t even gotten to that, but a refugee is what we do. We do old school perfuming techniques, our app shakes to take four to six weeks to complete before it’s done.

[00:58:23] And we don’t make straight up averages. We need Capra shaves cologne after cologne. So they’re like two in one, but that’s an antiseptic and that’s what you need. That’s pretty much back in the day, people would go to the barber and sometimes die after the fact because it was a micro cut and it would become infected.

[00:58:38] So and so forth, they get sepsis and it’d be dead. In fact, Henry, Henry Thoreau. The reason why he left for Walden pond is he was mourning the death of his brother. And that’s how he died from a barber. 

[00:58:48] Mike: [00:58:48] Oh my gosh. Really? 

[00:58:50] Douglas Smythe: [00:58:50] So, so it’s all about the ants, antiseptic properties of aftershave. That’s why we use them.

[00:58:55] That’s the primary use of an after shape 

[00:58:57] Mike: [00:58:57] the food. So would explain the alcohol deal when they exactly.

[00:59:01] Douglas Smythe: [00:59:01] And the scent is secondary. And so what we do, we find that you guys like the matching soap and the matching after shave after that and the master of deodorant, the whole line as do I, but you can really change and alter your mood.

[00:59:12] I mean, the sense of smell is the strongest sense in our body, that it’s like a time machine smell, something, something you’re back in your eight years old. So we really like, we pushed that with our designs and sent designs and what we’re doing, Story-wise too. So we’ll just create different atmospheres.

[00:59:27] I’ve done trilogies too, where you mix and match like our different soaps and aftershaves to create one solid scent at the end. So you talk to you how style that’s going to be, the image, the scent, the image that you’re going to create. So, I mean 

[00:59:41] Mike: [00:59:41] so much today. It’s just way more than I, the world. 

[00:59:44] Douglas Smythe: [00:59:44] It’s fat.

[00:59:45] Mike: [00:59:45] This is why I wanted you. I remember I said in the beginning, I said that I want to talk to him because I know there’s more to this than I even, I know. And she’s man, this is far beyond anything I thought it would be it’s magical. 

[00:59:53] Douglas Smythe: [00:59:53] It really is. It’s all degree worlds. It’s a whole different world. And it’s not only that.

[00:59:58] I mean, but even if you’re not into that part, it’s still an extension of style. She was talking about style and man stone, you look, but people often drop the ball at the neck. I mean, above the tie people forget about, and it’s an extension of style. I went to style con a few years ago. And I’m speaking there and they got everything covered except grooming, meaning the shaving and whatnot.

[01:00:18] They always forget that. And that’s like talking to what, what,  what happened? Why does.

[01:00:25] Mike: [01:00:25]  I mean, that’s that to, to be a huge deal from the twenties throughout up to the sixties, men’s grooming was a big deal. 

[01:00:33] what happened? Where did we lose track of this? Because, if it’s, it’s great. I can go out, put on a really nice suit, if I get some beard butter in this thing and get a nice and straight, this could be enhancing, but I mean, if you don’t do that, you’re just some dude in a suit, looking like a whiskey guy.

[01:00:50] Douglas Smythe: [01:00:50] It doesn’t. 

[01:00:52] Mike: [01:00:52] Exactly. Billing, that’s funny. We were just talking about billing. It was this morning.  Me and my business partner. We were sitting there talking. It was, it was shit talking, but anyway, 

[01:01:04] but you can be as fashionable as the day. If this isn’t working, all of that is kind of what doesn’t work  because there’s no flow.

[01:01:16] Cause they’re going to look at you. Two places that people look when you first walk in as a male.  Your watch your shoes after that they go right from the floor to the top of your face looks kind of off. Guess what? Just happened to everything that they thought . 

[01:01:28] Douglas Smythe: [01:01:28] Out the window.

[01:01:32] Mike: [01:01:32]  First impressions. First impressions are important that everyone says you got about five seconds for that to happen. And if that face ain’t set. Okay. 

[01:01:35] Douglas Smythe: [01:01:35] When you even open your mouth. You can’t open your mouth. Their mind. You’ve just walked in the room. 

[01:01:39] Mike: [01:01:39] If it. That’s that’s it. 

[01:01:42] Douglas Smythe: [01:01:42] You don’t even get to pitch them. And, and even if you do, they’re not listening, they’re just looking at you going, this is that what’s this beard there is that.

[01:01:50] Mike: [01:01:50] what is that? Is that a nic on his face? 

[01:01:53]Douglas Smythe: [01:01:55] Yes. Well, razor burn and whatnot in the mix shows up. So you guys would like the white little piece of the tissue. They still have, first of all, don’t use white tissue guys and get a wound block or get a strip thick pencil getting right into there.

[01:02:07] You get a lot of play out of those too. You not only are they great in your bathroom, they’re also great in, on your chopping block, in the kitchen. If you cut yourself, it’ll heal up. A nic instantly. 

[01:02:15] Mike: [01:02:15] Stinks like hell, but boy does it work? 

[01:02:17] Douglas Smythe: [01:02:17] I’m pretty sure ex-wife’s invented those things. But I asked that they have potassium alum Allume blocks are also great.

[01:02:23] Multi-use.

[01:02:25] Mike: [01:02:25]  I haven’t tried that one. That is, that is that. 

[01:02:27] Douglas Smythe: [01:02:27] This is the second year it is. And it’s, it’s like a Swiss army knife. It’s great for something. You’ve probably seen it in stores though. The crystal deodorants it’s the same stuff. So you can use it as a natural deodorant to wet it crystal, and you can use it.

[01:02:39] It’s an antiperspirant, our natural antiperspirant, but it doesn’t have the blocking. It doesn’t block like a synthetic. It’s more of a deodorizer and, but it’s used for water filtration, pickling. At one time, the Pope actually had a monopoly on potassium, loom. We cover it on our show.

[01:02:57] But, that’s a great multipurpose thing that should be in everyone’s shave kit. And if you don’t want to use an aftershave and alcohol-based average shave, just wet this, use that and say it’s antiseptic as well. And it seals any small micro cuts up. It also gives you grit from the razor.

[01:03:13] So you wet your hands, you rub the block and you raise it. If you’re a shower, shaver, it’ll stay stuck in your hands. 

[01:03:18] Mike: [01:03:18] For those of you that are weightlifters, like putting powder on your hands. 

[01:03:21] Douglas Smythe: [01:03:21] That’s, I’ve actually mentioned some weightlifting shows. It’s better than that. I mean, 

[01:03:27] Mike: [01:03:27] for a lot of power lifters, they got thick hands, so it’s hard for them to hold on to stuff.

[01:03:30] So just what you said with the elements. Perfect. 

[01:03:32] Douglas Smythe: [01:03:32] Potassium alum also. Great. It says here’s a light. Hold the hair as well for like a light spike or what I do training my mustache when I get out of the shower. I used to test them on them to just bend it up, to train it. And then, I go eat breakfast and I’ll probably leave the house if I put wax in, it’s already shaped.

[01:03:48] And I just add a little bit of wax for a natural look, not that

[01:03:53] Mike: [01:03:53] Do you guys have that, cause I need to get, this is getting long and I need to do something about that. 

[01:03:56] Douglas Smythe: [01:03:56] Well, actress was one of our earlier products. But, the mustache, wax. I mean, it’s part of the. That my kit Allume for those 

[01:04:04] for those few reasons, is it many more, but it’s a great thing to have in your shape then.

[01:04:08]Mike: [01:04:09] Definitely. Be looking at that. Well, that’s cool. Well, thank you for sharing that that’s dude, that’s like major eye opening. That’s way, way different than I thought. Learn new. Well, whatever you want to call it, that’s, that’s just mind blowing. And again, guys, we’ll have the links to those things down below his channel, his podcasts.

[01:04:25] You guys want to check all this up, so you’ve gotten to this point. You’re doing very well. Dude, you made eight years. You passed the two year and the five-year Mark. Congrats. 

[01:04:34] Douglas Smythe: [01:04:34]Thank you. 

[01:04:36] Mike: [01:04:36] Being somebody that was from angel investment, we were happy if anybody made it past year one. but so you’ve, you’ve done all of that.

[01:04:45] What’s next? 

[01:04:49] Douglas Smythe: [01:04:49] Well, I’m actually perfectly content with where I’m going right now. I have a conference every year. We’re in our sixth year of doing the big shapes West conference. We’ve done a big shape East. We’ve done big shape blasts as well. 

[01:04:59] Mike: [01:04:59] Are you guys? So this year you couldn’t do it. Are you going to do it next year?

[01:05:03] Douglas Smythe: [01:05:03] Okay. Well, I mean, that’s the idea we’re watching as everyone else’s in the world, what’s going on with this current plague we’re in. But, if, if it turns out that it’s still around and we can’t get together, we might do an online type thing. Sure. It’s not really the same. It’s not necessarily cause you’re not right there.

[01:05:20]  there’s something about it. Like, I mean, we do like this great meetup triple conference, but I also have like side trips during the course of the week tombstone. I’m the tour guide I give like the nickel tour around tombstone. We have a bunch of different, different adventures. We go on, we go to the old Tucson, which is a ghost town, also kayak and all them types of events.

[01:05:41] And then the big event by that time, you’ve all, you’ve made friends. You have these different groups you’ve created and by the time of the event happens, you already have your circle and you have panels. You’ve all been artisans, razor bankers. We just have so much going on. It’s kind of like a carnival.

[01:06:00] For traditional shaping and male grooming, 

[01:06:01] Mike: [01:06:01] You’ll have to, you’ll have to keep me in the loop on that. Cause that’s, that’s something I would probably come and hang out and just to see what it’s like, that those are, those are always fun. Those are always fun. 

[01:06:10] Douglas Smythe: [01:06:10] And we have podcasts that show up there too, and just walk around recording or we give them a panel to talk about as well.

[01:06:18] Mike: [01:06:18] Sweet. Well, I probably would end up doing something over there. I mean, if it falls on there any day for that matter, I’ll just be pulling out the microphone. Hey, you got a second. 

[01:06:29] Douglas Smythe: [01:06:29] Oh, it’s great. Cigar night. It tells stories around the fire. 

[01:06:33] Mike: [01:06:33] You just said the magic words. 

[01:06:37] Douglas Smythe: [01:06:37] You would love this. But were they legends of superstition mountains? It was a history channel show. One of the guys from that show from the old Dutchman mine show, he comes and he tells the ghost stories, Arizona and ghost stories around the fire, not the hotel. It’s really, it’s just, it’s so cool.

[01:06:55] Mike: [01:06:55] It sounds like a blast, dude. I just keep me just keep me in the loop.

[01:06:59] Douglas Smythe: [01:06:59] Cause I’ll take it half a year to, it takes half a year to put this together, so oh sure. Aside from running the business, I’m doing that. I’m doing our show. And so you asked me what, what am I looking at? It’s like, we’re already doing everything.

[01:07:11] Right, right. Well, that’s X would be selling the business and sitting on a beach, which I would love to do truly entrepreneurial move. 

[01:07:18] Mike: [01:07:18] What’s the next? 

[01:07:20] Douglas Smythe: [01:07:20] Yes, not necessarily. I’d love to sell the business, but I’d love to sit on the beach. 

[01:07:24] Mike: [01:07:24] You don’t, you don’t have to sell it. You could just let somebody else run it and that can be considered an exit as well.

[01:07:30] Out of all of this, what, what would be your biggest challenge going on in the business right now? 

[01:07:38] Douglas Smythe: [01:07:38] Well, actually it’s tough. I was going to say COVID, but I mean, that only affected. 

[01:07:42] Mike: [01:07:42]  I was going to say as a side of a side of the side of the minor things, what are some of the what’s what’s the biggest, like just what are you facing right now?

[01:07:49] That’s holding anything up. 

[01:07:52] Douglas Smythe: [01:07:52] Well, just because that’s our supply chain it’s affected, it’s affected the shipping and whatnot. Aside from that though. I mean, we’ve just have it so dialed in at this point, I mean, really we’ve had such an with COVID our business has been booming better than ever.

[01:08:08] But then there’s the supply chain, but luckily we’ve always on top of our stuff and our orders and whatnot. We were ready for that without the thing is this, is it. What I’ve learned, especially right during COVID to say that again is you need to make a business or build a business that can survive something like this.

[01:08:26] We lucked out, it turns out making soap was a really good move. I can’t do a play type situation because everyone’s buying soap and a hand sanitizer office also we’re still relevant. So think, I hate to say, think of the worst, plan for the worst hope for the best, but really when you’re putting together a business model and a business plan, Take this stuff into consideration.

[01:08:45] Now I know insurance, this isn’t going to be doing that. Now I’m booking this event that we have in April. We almost didn’t get our money back because it was no clause in the contract that we signed for something like this. Now there will be, there definitely will be. And we will proceed with these little things in mind.

[01:09:02] I think. That is a, it was, it was again, locked out. We learned either way, had we been affected in a bad way? We would’ve learned from it, but watching what’s going on around us, we learn from that. So always learn from your mistakes. Don’t just always be watching, learning, listening, make as many mistakes as you possibly can.

[01:09:19] Thank you. Nothing’s nothing’s nothing’s bad when it comes to mistakes. Cause those are the best teachers I’ve learned and we’ve made every mistake in the book. I’ve definitely made every mistake in the book. 

[01:09:29] Mike: [01:09:29] I think we all have at some point in time. Absolutely. 

[01:09:32] Douglas Smythe: [01:09:32] Some people won’t and that’s why they’ll never succeed.

[01:09:34] I mean, you see, 

[01:09:35] Mike: [01:09:35] it’s interesting 

[01:09:35] Douglas Smythe: [01:09:35] to advertise. Like I would never do. I’m not going to be one of those. It’s like that poverty mindset. You’ve got to get over that because no, one’s going to sell your product better than you. They’re not going to, as a musician, as a fellow musician, like you got to get out there and you can’t be an artist.

[01:09:49] I’m an artist. I’m not a manager. You’ve got to be at all out. You’re not going to go look at Franco. Look at Prince. I mean, they were out there. Bob Dylan. He sold himself, but people don’t realize that, but he was out there saying he was an old time blues singer in New York. And I mean, like, it’s just passionate.

[01:10:05] Okay. If you’re going to do what you want and not thank Tom for the lie, but if you’re going to do best, you want to do it for the rest of your life.  I get out there and I took guerrilla marketing from my old band days. We used to go around to the different places, like. Newspaper stands, those colleges out of the box.

[01:10:22] I take this to my car, stuff it with our flyer, finding another, go pick up those newspapers, put ours in the music store and be like, Hey, this is our band. Would you mind selling some of these? They’re like, we’ll take a few. And then during the week you had sending friends with money.  It’s sending friends to, to buy our albums, to create buzz around it, like anything sell.

[01:10:42] And they’re like, Oh my God, can we have 10 more, 15 minutes? So it’s like, it’s the same approach or design wise. I was always doing the flyering too. So I mean like, that’s how you learn. I mean, whatever you’ve learned, you can apply to what you’re doing and if you don’t. Have those skills, you can learn those skills.

[01:10:55] YouTube is a huge, huge, I mean, we just didn’t add that to the university. It really it’s something else. When I had a design business, when I was living in central America, I had a design business there too. I eventually created it because I didn’t want to make a dollar an hour. I needed to make some money.

[01:11:08] So I was designing menus and placement advertising. In fact, I brought placement advertising concepts to central America. but I mean, like. A lot of those times would be approached. People ask me if I could do a certain job. I never said no, even though I couldn’t do it, didn’t know how to do it. YouTube helped me get through that.

[01:11:23] I was learning on their dime, so to speak. So, I mean, you didn’t have this back. Like you didn’t have this advantage that you have now. And a lot of kids are growing up in this. They don’t realize that, but you have the tools at your disposal. 

[01:11:34] Mike: [01:11:34] It’s kind of funny. We were just, I just had an interview earlier this week with Andrew Chestnut.

[01:11:38] Who, who does, learning management systems. He actually helps people put learning.

[01:11:46]Programs, but online, like the teachable does a unit, you dummies and stuff like that just said the same thing that you did, there’s so much, there’s so much available on online. That’s free that you can already get at least the basics down and figure out more from there. And then if you’re going to go into any of those learning platforms, you’re going to get what you pay for.

[01:12:11] Douglas Smythe: [01:12:11] you have to learn on the fly like that because that’s when you have to learn. And that’s when you’re gonna be most focused on that project. And that’s when you’re going to get it. If you don’t have to learn it, and you’re just trying to learn, it’s not going to stick, especially when you get older, like us it’s one year when you have to learn it.

[01:12:24] And that’s why I’m always say yes to the job. Like China does always say yes to the job, or not. 

[01:12:30] Mike: [01:12:30] I always go, 

[01:12:32] Douglas Smythe: [01:12:32] I always go and have your money. So it’s like, 

[01:12:34] Mike: [01:12:34] I always go with sir, Richard Branson on that. Just say, figure it  out later. h, no, that’s right. Fake it till you make it.

[01:12:39] Douglas Smythe: [01:12:39] That is that’s. That’s what you gotta do. 

[01:12:41] Mike: [01:12:41] It, it, it essentially becomes it essentially is that, and there’s so much truth in the fact that if you will just go and learn, like I’m learning DaVinci resolve right now. Talk about a learning curve. I am not a video editor. I’m loving what I’m learning, although I’m still having to process a ton of it.

[01:13:03] cause I have friends that are producers and they, they told me, you need to go learn that, but you also need to go learn this. And I was like, Oh my gosh, I’m just trying to get through the old stuff. And you’re telling me about new stuff already know. And they’re like, but here’s the deal. If you learn that you’ll have the foundations.

[01:13:16] And if  this you’ll be a step ahead, everybody else that knows the stuff. And I was like, Wait, what? 

[01:13:22] , it’s true. 

[01:13:23] It gives you some, it gives you some decided advantages that you didn’t realize you had. So, man, we’re, we’re we’re well past that time. I don’t, I don’t want to stop, but it’s like, 

[01:13:35] Douglas Smythe: [01:13:35] not fair enough.

[01:13:36] Mike: [01:13:36] We have that limit, so, and I’ve completely enjoyed this, Douglas. I really. Not to mention, I’ve learned a ton. I’ve really enjoyed this. Thank you for coming and hanging out, sharing your wisdom and knowledge. There’s more to share. And guys, if you want to find Douglas online, Where can they find you?

[01:13:57] Douglas Smythe: [01:13:57] Well, first I say stop by our shop, which is Phoenixshaving.com. And we have everything there for male grooming, beards, mustaches to shading. We’ve got you covered no matter what you’re doing deals with his 

[01:14:09] colognes, so on and so forth. but if you’re interested in watching us, but we do go, I’d rather be shaving.

[01:14:15] Got calm again, highly. Highly educational as well as entertaining. so I’d love them to get back. 

[01:14:22] Mike: [01:14:22] After this, I’m sure this was entertaining 

[01:14:24] Douglas Smythe: [01:14:24] as it was my dear man. We get kind of crazy on that show. And what else did we have? So I’m a bigshaveswest.com. That’s our conference. 

[01:14:38] Mike: [01:14:38] and then of course we’ll have, we’ll have, we’ll have your social links down there too, guys, if you are looking for them down there in the comments, Again, thanks for watching.

[01:14:46] If you’re watching on YouTube, make sure you hit that subscribe button and then the bell, cause the bell tells you what the next day the next episode comes out. So don’t miss that. Make sure you go find his YouTube channel and go subscribe and hit that bell too. But there’s gonna be some cool stuff. There’s well, if you’re, if you’re listening on any of the podcast platforms, don’t forget to subscribe.

[01:15:07] Mike: [01:15:07] Download what you have, if you listen to us on anchor. You can always support our little Java chat here. I need donations very welcome. Keeps us going, it’s something small, but it’s great. We love you. And we’re thankful for every single one of you for stopping in and listening. Always remember, y’all stay up, stay safe, stay healthy and live for Douglas and myself to all of you ciao  for now.

[01:15:40] For more information on Java chat visit www.java chat, podcast.com. You’ve been listening to coffee with Mike on Java chat tune in weekly to this podcast. For the next episode, you can also download or subscribe today on your favorite podcast platform. A production of Oasis media group, LLC. Located in Las Vegas, Nevada, copyright 20.

[01:16:06] All rights reserved.

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