Diana Geoffrion – The True Role of Media

Diana Geoffrion – The True Role of Media Transcript

Intro: [00:00:00] Who wants coffee? Who wants a pot of coffee? I just make coffee. You want a cup of coffee? Sure, here you go! Who wants coffee? Anybody else want coffee? And now it’s time for the man with the caffeine, the new tropics for the brain. It’s @CoffeeWithMike, hang in, hang tight, grab your cup and let’s get this thing started.

[00:00:28] Mike: [00:00:28] Well, welcome back everybody to Java Chat. This is @Coffee.With.Mike, and I have the distinct pleasure of interviewing a very good friend of mine, Diana Geoffrion who is a marketing and business development specialist in the realm of finance. Diana, thank you for joining us today.

[00:00:49] Diana Geffrion: [00:00:49] Thank you for having me.

[00:00:51]Mike: [00:00:51] Absolutely. And I have my cup of coffee. I’m sure you have your beverage. Yeah. Yes. There you go. That works. Whatever, whatever you got. It’s the invisible caffeine. So Diana and I have known each other for, I don’t know, gosh, quite a while. It has been over six years and over seven years, actually. My goodness. We’ve known each other for a long time.

[00:01:29] Diana Geffrion: [00:01:29] Time flies when you’re having fun.

[00:01:31]Mike: [00:01:31] Isn’t that the best part? Diane and I have always been in and around business development marketing. And right now, she happens to be in finance, which includes both mortgage and real estate, and I wanted her to come on here to share some of the interesting going on when it comes to marketing in that realm.

[00:01:51] I only have a few people that listen to our podcasts that are in finance, but pre-show, we were just having a conversation about some of the subjects that we’ve been talking about don’t just apply to finance, they apply across the board. So it doesn’t matter what industry you’re in. Some of these will be definite golden nuggets. Why don’t you introduce yourself a little bit to our listeners? Who you are, where you’re from, where you’ve been, what you’re up to right now?

[00:02:20] Diana Geffrion: [00:02:20] Absolutely. So the reader’s digest version is I’m originally from Wisconsin, moved to Las Vegas and have been in Las Vegas over 19 years. Now it’s incredible to think that it feels like a lifetime. 

[00:02:33] Mike: [00:02:33] One more year. 

[00:02:34] Diana Geffrion: [00:02:34] Yeah, exactly. I’ve been in real estate the entire time coming into Las Vegas and I built a lot of teams that ran. I was behind the scenes majority of the time, really seeing what was going on, working with some pretty affluent real estate professionals in the industry. And, I went into real estate solo for a couple of years. I didn’t have as much fun because I really miss the collaboration of team and tribe.

[00:03:03] So I found a niche with the business development sector of the industry itself. I kind of played the title a little bit. That didn’t last long. It was too lost in the big picture from my perspective.  

[00:03:18] Mike: [00:03:18] From any perspective. 

[00:03:21] Diana Geffrion: [00:03:21] Right. So then I had an opportunity and to approach lending. Lending is turning into a business development role, as well. They just started doing this. I want to say a couple, two, three year when they started looking. 

[00:03:39] Mike: [00:03:39] You were one of the first ones in when you first told me that you were in it. I was like, when did they start this? 

[00:03:44] Diana Geffrion: [00:03:44] Yeah, I remember that conversation. And now I’m with Cardinal Financial as their business development manager. And I work with lenders on mindsets, on media, on bringing attention to themselves, letting people know who they are, and also assisting real tourists with that same aspect. Since my background is being a realtor, I can run teams and whatnot. Then, it just worked together because I’m connecting realtor partners with lenders so they can co-brand together, build their own tribe. I find it’s very important that you have, you know, vendor partners that you can rely on. It just helps your business overall. 

[00:04:29] Mike: [00:04:29] You’re on your own little power. Yeah, because you’re a little power group or power circle, if you will. 

[00:04:33] Diana Geffrion: [00:04:33] Absolutely. Because when you have a question in hand, you have that loyal vendor partner, you can give them a call and have it addressed, and they’re there for you. They know you’re part of their team. And it’s really important to add that.

[00:04:44] Mike: [00:04:44] There’s about 12 memes that hit my head. Just the moment you said that, that way it’s like, Oh yeah, I’ll send a text and they call just text back. 

[00:04:51] Diana Geffrion: [00:04:51] Yeah, exactly. Absolutely. Definitely. But finding those, you know, that circled FMS, it’s kind of like that feel. And especially these worlds are completely different. You know, I’ve been talking about mindset, you know, relationships, leadership for quite a while, but really what’s brought it forward is the 2020. I mean, everything has really come to the surface. I’m bringing clarity and transparency and everything.

[00:05:24] Mike: [00:05:24] Absolutely. 

[00:05:24] Diana Geffrion: [00:05:24] So that’s really where my love is, is really assisting people to kind of see the media differently than what they were used to seeing it. 

[00:05:35] Mike: [00:05:35] That’s an interesting statement because what it used to be, it’s kind of how they’re still seeing it. They haven’t really translated yet. Can you share a little bit of what that was and what it should be now? 

[00:05:51] Diana Geffrion: [00:05:51] Absolutely. You know what, before they would look at social media as really like a platform to advertise themselves. Yeah, it was all about me, me, me, I, I, and it worked for, you know, that short segment because really that’s how we were getting to know people because we could get in front of him at that point as well.

[00:06:13] And we would get engaged on who they truly are versus what the media is stating they are. So you can kind of navigate that a little bit better now in today’s world, you know, I see so many stuck in that same me, me, me, and it’s not going to work long term. You’re really removing momentum because the only way that we can network and truly get people to know who we are is showing up that way. And that’s the media. I mean, it’s not so calculated. I mean, perfection is such an illusion that people are craving realness on these platforms more than ever because they’re searching to relate to someone. They’re searching for community so many are alone.

[00:07:06] I mean, we’re working remotely. We’re not able to put on big events anymore. And so, you need to kind of shift your thinking. How about social media? I believe with social media, we’re human. It’s a human platform. We navigate social media in a way that we need to be more personable, you know, be more vulnerable, be more transparent, share realness of what happens like in your role and your journey and your message is the value. That’s what people are missing. They’re taking a picture in a tub and having some quote and that’s not helping people get to know who you are. It’s a total illusion.

[00:08:01] Diana Geffrion: [00:08:01] So, I mean, I think a video, as we know, we’ve been talking about video for like three to four years. And so many still are so afraid to get on video, but if they do get on video it’s so professionally done to a point where we truly don’t get to know who you are. We’re just advertising the home, which is fine, but yeah.

[00:08:32] Mike: [00:08:32] It’s interesting. Yeah. It’s totally 80, 20. Another gentleman, who’s a friend of ours, Damon Burton, who has SEO National. He does videos online that are more of him in his natural habitat, his home office, doing things, his own thing while he’s giving out bits of wisdom, his little golden nuggets about SEO. But, he’s showing himself. He’s not in a suit and tie, and, I mean, sometimes he’s got a pull up, but for the most part, he’s in a tee shirt and this guy runs, you know, six, seven figure budgets for search engine optimization.

[00:09:12] And he knows this stuff. He’s very good at it. But as you’ve attested to, he’s given himself out to the marketplace saying, this is really me. And while I might be wearing this, this is the stuff that really matters to you. So let me share some of this while you get to see what I do. Right. And I couldn’t agree with you more.

[00:09:32] You and I have had this conversation numerous times about people being a little bit more real within their realm, whatever realm. Maybe, as long as you’re, you know, within your professional license. You know, boundaries, if you will, because the financial planners can’t say certain things, but that doesn’t mean that they can’t share life.

[00:09:53] They can’t share community events. They can’t share, you know, things that they, that they enjoy. You know, maybe they go out to a big dog and they’re just hanging out and they do a little video with them, hanging out with their friends. It’s an insight too. We’re real people. When we first started Java Chat, it was with the intent to bring professionals, licensed professionals, to share themselves, as real people because too often, the insurance agent, the financial planner, the realtor, the mortgage person, too many people see them as all. They’re just licensed professionals. There’s no person there. 

[00:10:28] Diana Geffrion: [00:10:28] Correct. 

[00:10:29] Mike: [00:10:29] And that’s why we wanted to bring this out was to say, um, no, actually they’re human. Yeah, they have the same challenges that you and I do. 

[00:10:39] Diana Geffrion: [00:10:39] Absolutely. And when you show that your, your journey, it is so powerful. It is so, so very powerful and it gets nerve wracking. I have certain people that I’m coaching right now. I have one, I mean, she is on a stage all the time. I mean, she’s singing to thousands of people. It’s incredible. And what else sat down with her to go over social media and direction and, you know, features and function of it. She’s afraid to get in front of the camera. I was blown away because we are predicting how somebody else is going to perceive us before we even do it is really what’s keeping us stuck on not stepping into it. 

[00:11:32] And perfection. Perfection is another reason. Like I have to look a certain way. I have to be dressed a certain way. I need this background. It can’t, you know, people are not, they’re looking at the message. The message is the value period, you know, and if they really look at that, you kind of take themselves out of it being real and stepping into not being all dressed up and things. Sometimes that’s what people want to see. They want to know you’re human. Yep. And I think that’s the biggest miss for people.

[00:12:00] Mike: [00:12:00] I completely agree. I mean, if you can’t get past this, you’re going to miss all of this. And a recent conversation I had with Tom Simmons, when we come into a situation I come with no mind, the idea that I know anything is irrelevant. And that took me some years to learn.

[00:12:26] Diana Geffrion: [00:12:26] Right. There’s a lot of us that have to unlearn a lot of it because that’s the beginning of that shift and that’s going to be the flip of the switch is just be okay with not knowing everything and just move if you’re not moving forward and you’re not stepping out there, you’re not stumbling along the way.

[00:12:49] You’re not going to know what you don’t know until, you know, and then you’re never going to know what you need to improve on. You know, so it’s really critical just to put yourself out there and your people will find you. That’s the thing. You can inspire so many people by being a part on your journey of what you do.

[00:13:12] And there are frustrations, and it’s okay to have a bad day. And it’s okay to say, you know what? Today is not a great day. However, I need to get out of my funk, pull up my big girl pants and move forward. And you know, somebody is going to see that video and go, that’s what I need to do. Let’s do that. 

[00:13:28] Mike: [00:13:28] So taking the day off and going golfing isn’t a good idea then. Okay. I won’t do that again. 

[00:13:33] Diana Geffrion: [00:13:33] No, it’s okay to go golf. You want to have a life, right? One thing I will say about that, which it’s funny you bring up that point because I was speaking with someone. And they go, go, go. And they’re feeling guilty for giving themselves time to play. You don’t allow yourself time to play your creativity and your joy is going to be sucked right out of you. It really calluses you on getting to that creativity and feeling the joy and putting out there on who you are, because you’re not giving yourself a break. Yeah. You have to give yourself a break.

[00:14:20] Mike: [00:14:20] At least once a year. Yeah. 

[00:14:25] Diana Geffrion: [00:14:25] I mean, it’s important. I mean, I work a lot. However, I make sure I get my sleep in and I make sure I work harder on me versus my job.

[00:14:35] Mike: [00:14:35] That’s interesting. You bring up the point of sleep. Who was it? It was just talking about that. Somebody just recently said, I think it was Gary who was talking about understanding the value of getting that extra too. Because he usually only sleeps six hours like I do and sometimes less. And he says during this, during the whole lockdown thing, he learned to appreciate sleep time better or more because now he’s getting eight hours instead of six or four. And not always go, go, go, go. Things have changed in his perspective. He’s, you know, he’s already in his forties, so it’s kind of like eight hours, buddy.

[00:15:16] Diana Geffrion: [00:15:16] Isn’t that incredible because it really makes it, it does. It makes a difference. You’re just more productive in everything. 

[00:15:27] Mike: [00:15:27] Well, happier. I’ve noticed that from, and I still do sometimes with six hours. I guess I’m still kind of conditioned for that. But then on the days that I go eight hours, when I wake up, the first thing I do is stretch. With six hours, I don’t, I’m just rolling and moving. So yeah, these things matter. Right. 

[00:15:48] Diana Geffrion: [00:15:48] And that’s the great thing is we are forced to be more observant on what we’re doing and we’re more aware of what we’re feeling because basically so many were forced to go there. I mean, I’ve been working on this space for a long time, so for me with COVID and this 2020, I was really like, okay, nope, this is cool. We’ll just figure it out and, you know, pivot and figure out a new way, you know, to connect with people and a new way that network and the new way to network is social media. And it is human. 

[00:16:27] So we dictate the narrative on what we’re seeing too. So if we are upset about social media and demonizing social media, we’re looking at it from the wrong angle. And you’re going to find anything you want on social media. If you want to find debbie downers, or if you want to find happy Haley, then that’s what you’re going to find. It’s up to you. 

[00:16:50] Mike: [00:16:50] Yep. It’s kind of interesting that, as of late, because I try not to let this come across my newsfeed, but it’s right now impossible with all of the stuff that’s going on in the malarkey and the media. And it’s interesting to see how everybody responds and reacts. And I look at a lot of stuff and I’m like, none of this stuff you guys are saying is proactive. None of this stuff is really going to change much. And you’re bickering and bantering is not making this any better. I honestly think you should just go do your thing.

[00:17:38] Diana Geffrion: [00:17:38] It’s an energy sucker too.

[00:17:40] Mike: [00:17:40] A bad energy sucker. I half the time I just shake my head. I’m like, no, no, no, that wasn’t, that’s not the point. That’s not the point. Don’t do this. You guys are, you guys are, you guys are doing this wrong, right? Descent is not meant to be destructive to scent is meant to be. Proactive.

[00:18:02] Diana Geffrion: [00:18:02] Right. I think we lost her our way with true critical thinking. If there is any what happened, we’re not here to convince anybody to move right or left or straight or backwards, whatever. That’s not our place. 

[00:18:21] Mike: [00:18:21] Nope. Nope. Nope. It never was at that. That’s I think that’s a big part of the problem is that everybody thinks that they have a duty to make you see my points and my points only. It’s like, no, my duty is to make sure that I see everything and just be informed and do my thing.

[00:18:37] Diana Geffrion: [00:18:37] And that’s a personal job and that’s an inside job.

[00:18:40]Mike: [00:18:40] Yeah, it’s an inside job. Exactly. It’s a totally inside job. 

[00:18:44] Diana Geffrion: [00:18:44] If not, you can’t look external to address questions that you have with it. 

[00:18:50] Mike: [00:18:50] Yeah. If you have an issue with somebody externally, it usually is a reflection of you internally. And that’s irrespective of all of them, the malarkey that’s going on right now. It’s just in general, if you’re looking at someone and you have an issue with them, I would quickly throw a mirror up and go, all right, what’s going on inside? Exactly. Why does this bother you? 

[00:19:12] Diana Geffrion: [00:19:12] That feels funky. Yeah. Well, let’s explore why I’m feeling that way versus you’re making me feel that way.

[00:19:20] Mike: [00:19:20] It’s so interesting. The first time I had meditation explained to me, cause it had, you know, I was just learning. And they said, you know, empty your mind, do this, do that. And then thoughts are going to come up. I’m like, I thought you just said empty my mind. I said, yeah, your mind is never going to stop working.

[00:19:38] It’s never empty. Just be clear about that. Thoughts are going to come up when they do take a look at them. Honor them for what they are and let them go by. And I’m like, huh? I said, yeah. And if you get stuck on one, there’s an issue there. You need to work out. Yeah, the problem was at that time in my life, every freaking thought that popped up was a problem.

[00:20:02] Diana Geffrion: [00:20:02] Right. Well, you know, we have a lot of layers. That’s the thing. It’s like peeling an onion, you know? Once we rip off one layer, another layers there.

[00:20:12] Mike: [00:20:12] I don’t like onion, tears, nobody likes onion, tears, but you’re right. It’s the total paper mache. It’s the total paper mache game. It really is. I think it took me like, I want to say the first five or six years before the thoughts came up and I could just go. I remember that it took awhile. 

[00:20:32] Diana Geffrion: [00:20:32] Absolutely. It’s when we start owning those thoughts that are randomly going through her head is when we’re in trouble when we identify ourself with any thought. And it’s really important that we just be an observer and go, Oh, that’s weird. And just kind of let that flow by, like you said, you know, it’s, that is definitely a muscle. Being present and being, having awareness. That’s what that means. We have a lot of beautiful strengths that we haven’t even tapped into because we’re pushing back because we do have to feel a little bit of ugliness to get through it once we understand it. It’s not a big deal anymore.

[00:21:23]Mike: [00:21:23] I think a lot of people are more afraid of dealing with the ugliness at the outset because they don’t want to feel ugly. And the issue with the issue with that is you’re not going to get away from it. If you just hold it down, it’s going to come out worse.

[00:21:37] Diana Geffrion: [00:21:37] Absolutely, running is not going to help you. It’ll catch up to you every single time. If you think, Oh, that doesn’t feel good, forget about that. That’s not for me. And you run forward and get away from it. It’s going to pop up again. 

[00:21:49] Mike: [00:21:49] What starts out as the little gremlin eventually becomes a dragon and you really don’t want it to get that far because it’s it’s too much by then. 

[00:21:56] We’re rolling. Good and hard. We’re going to take a quick 30 second break. When we come back, we’re going to get into what inspires Diana. What gets her up in the morning and what gets her moving. We’ll be right back 30 seconds guys. 

[00:22:10] And we’re back here, Java Chat gang, hanging out with Diana Geoffrion, a good friend of mine who has been doing business development for the world of finance. Kind of unconventional idea that they started with about three or four years ago. And it’s worked out pretty well for you, hasn’t it?

[00:22:28] Diana Geffrion: [00:22:28] It has. It’s fantastic. It really hits every element that I’m passionate about. So waking up in the morning is easy for me. It really is. It’s a very exciting thing. 

[00:22:41] Mike: [00:22:41] That’s exactly where this section of the show goes. We go right into what inspires. So we always talk about, you know, who motivates you? What motivates you? What gets you up in the morning? That kind of thing. What does wake you up in the morning? What is it that gets you excited about getting up, besides Bentley? We love him, but that’s a different story, but what gets you moving? What gets you inspired? 

[00:23:02] Diana Geffrion: [00:23:02] Yeah, the unknown really is what gets me excited. I mean, people think it’s one particular item, but it’s really not. It’s a collectible group of different things that come forward through the day because humans are unpredictable. You don’t know what happened. What inspires me, you know, to be excited to wake up is knowing that I don’t know what’s going to happen, but also knowing that when I interact with people, it’s giving them space to really like, be themselves nice. And, you know, without judgment, without anything it’s like, what are you feeling? Where are you? 

[00:23:50] Because there’s so many starving people that want to be heard on the level of, you know, what they’re feeling inside and how to articulate that and provide the best service for their clients and customers, how to interpret dealing with challenging colleagues or whatever that looks like. So a lot of them hold a lot in and they misunderstand that their interpretation of what’s happening has really nothing to do with that. You know, I’ll talk about social media because social media is definitely like the platform itself that I get into. And it’s really the mindset of social media and mindset is like trying to be the first to put this information out there.

[00:24:41] Everybody’s in a race like traditional media is, but it’s not about that. It’s really providing the value, and the time that you’re in is what matters. It doesn’t matter that somebody else has already talked about this subject point because people are at different levels of growth. So depending on where they are, that’s going to be your audience. Not everything goes, you know, it’s not, well, this isn’t what they’re talking about right now so it doesn’t matter. Well, right now, yes, I get that behavior factor of social media. You do have to pay attention to that. 

[00:25:27] And the way that I pay attention to really the behavior, everything is just reading, like really watching comments on certain posts that you’re drawn to pay attention to how people are reacting. And be able to gauge like, okay, those are my people. Those are the people that I want to attract. Well, then start speaking on those subject points because you’re just going to naturally attract them 

[00:25:47] When it comes to being nervous about posting certain subject points, that is such a common thing. People are already judging themselves. Before they even put it out there, you’re the most critical about yourself versus anybody else.

[00:26:08]Mike: [00:26:08]  And that’s not to dismiss the other side of it, which is just firing off without thinking, you’re talking about thoughtful interaction. Cause there will be some people like, well, what if I just say what I think? Oh yeah. That’s not always the best idea either. 

[00:26:26] Diana Geffrion: [00:26:26] It’s like the question that you ask yourself when you do feel like a little poke of being triggered based on somebody’s supposed to watch that does not react on a post. What am I trying to defend? 

[00:26:46] Mike: [00:26:46] I just had that happen. One of the people I follow on TikTok put a post up and. My comment was ignorance. And then someone commented, correcting the gender, because it was a first of her and it was a he that was responding. So this person changed it to his as in his ignorance. And I said, I’m not quite clear as to why you did that considering the point that he made was quite clear. And so now there’s this back and forth going on and they can tell, I can tell she’s young. It’s the amount of vague argument that comes from this person really has no point, no point to speak to other than the less problem with you guys, you have no point and you can’t prove it like.

[00:27:39] Diana Geffrion: [00:27:39] I think the most powerful thing you can do on media is really respond in a way that plants the seed to get people to think.

[00:27:48] Mike: [00:27:48] And that’s exactly what I’m trying to do with this person. Then they’re not getting it. And I saw now I’m just being a snarky asshole. I get to a certain point and I’m like, yeah, I’m done with you. You’re not listening. You’re not going to get it. 

[00:28:00] Diana Geffrion: [00:28:00] And sometimes you have to do that. 

[00:28:02] Mike: [00:28:02] Cool. It’s cool. No, no hate, not battling you. You want to be right. You go ahead. It kind of becomes like that one, uh, who was it? It’s that meme. I got tired of arguing with people, so I just, you know, if they want to be right. I just agree with them. Well, I don’t agree with that. You’re right, right, exactly. Go right ahead. 

[00:28:24] Diana Geffrion: [00:28:24] It’s very, it’s a very tricky thing. 

[00:28:27] Mike: [00:28:27] It is. It’s a slippery slope. Yeah. 

[00:28:30] Diana Geffrion: [00:28:30] You can’t be fearful on engaging with people, either. 

[00:28:33] Mike: [00:28:33] And that’s the point is that at first it was kind of like, Do I really want to say anything about this. And then I thought about it and the facts that were presented by the creator who I follow. And I was like, yeah, you know, the statement was made before, his was quite ignorant and quite manipulative. When you turn things around to fit what you want to be true versus what the facts present to be true, I started having problems with it. Cause I’m one that hates being called a liar for one. That’s the one thing I really don’t like. Um, but the other thing is like, why would you want to twist things just to try to get people to think about something falsely. That doesn’t make sense to me.

[00:29:22] Diana Geffrion: [00:29:22] Right. And you know what I’m finding out there more than anything it’s really about people’s foundation and beliefs.

[00:29:28]Mike: [00:29:28] It’s exactly what it comes down to.

[00:29:31] Diana Geffrion: [00:29:31] Because a belief is only what you’re thinking over and over again. So the more information that we’re receiving and we’re inquiring about, that’s why saying you’re right and you’re wrong doesn’t make any sense because they’re right. The space that they’re in right now, the information that they have and they have knowledge, we can’t shame them that they’re wrong.

[00:29:56]Mike: [00:29:56] Anytime somebody comes at you or me or anybody for that matter, I was taught a long time ago, and this was in sales when somebody says something, the first question that has hit my head is what does that mean to me, for one? What does that mean to them for two and where does that come from? I mean, is there some factual information behind it? If so, how much? And I do, I really do want to invest the energy into understanding what it is that they have. Now, if you’re honest with yourself, you’re going to have to invest that energy because you need to see both sides of the coin. You can’t just be, you know, the blinded horse that only sees tunnel vision. You have to be able to look around and see the rest of the story, which is why a lot of times people wonder if it’s like are you on this side or this side? Neither, I’m right down in the middle. 

[00:30:48] Diana Geffrion: [00:30:48] Right. And that’s the difference from a fixed mindset to a growth mindset. You have a growth mindset, if something doesn’t feel right, I’m going to research it, I’m going to figure it out. I’m gonna, you know, really do my homework for me now for them not to prove that they’re right or wrong, it’s really to understand. The gap that I have with not feeling okay with it and not knowing enough about it. Cause if you’re not feeling okay with something, it usually means you don’t know enough about the subject point.

[00:31:22] Mike: [00:31:22] It’s not a big deal or you dig it. 

[00:31:24] Diana Geffrion: [00:31:24] Right. Exactly. I can’t shut it down to say no, Ron, when you don’t really truly know and you haven’t done your homework on it, you gotta be careful with that out there. 

[00:31:34] Mike: [00:31:34] Look what happened here? Hang on a second, technical difficulties. Hey, there we go back. 

[00:31:40] Diana Geffrion: [00:31:40] Here we go. Here we go. All good. 

[00:31:41] Mike: [00:31:41] So for those of you that don’t know what just happened. My camera decided I was ugly and decided to shut off and I just said no, I’m back. Right, exactly. 

[00:31:52]Diana Geffrion: [00:31:52] It’s really important that, you know, you have that perspective, correct? Yup. 

[00:31:57] Mike: [00:31:57] Going back to the inspiration and motivational parts of things. What are some of the things? Cause both of us are both into self development, what are some of the things that you’ve read and who are some of the people that you’ve learned from known and unknown? Because everybody has different mentors. 

[00:32:17] Diana Geffrion: [00:32:17] It’s interesting because of course I’ve read like a ton of books. I have a lot of people and it’s subject points. It’s really. They’re the people that we know, for instance, you know, dealing with shame, who’s the expert in shame. I think Bruné Brown is number one in shame, period. She just, she nails it, you know, and I think there’s a lot to learn in that energy and that word and the understanding and everybody, every single one of us feels that. And if they say they don’t and they haven’t ever been in that place in a space of being truthful to themselves yet, they’re out of integrity. 

[00:32:54] Mike: [00:32:54] Absolutely. We’re going to have to get the name of that author so we can put that down below.

[00:33:01] Diana Geffrion: [00:33:01] She’s fantastic. You know, and Eckhart Tolle is another one. Absolutely nails the ego on every level, it’s very deep, and ego is something to understand because you know why you’re being either poked or some emotion is popping up because a lot of times that has to do with your ego and then start asking and having a conversation with your ego, you know? 

[00:33:42] You know, in leadership, John Maxwell, he’s one of mine all day, all day, all day long. Like he gets it like when we’re leaders and we’re managers and we’re running a company and whatnot, you know, it’s all on us. Yes. John Maxwell is definitely, you know,

[00:34:01]Mike: [00:34:01] I got more of his books coming too. I went through a, um, the 15, what is it? There’s 15 laws or 10 laws of leadership? I can’t remember. I have the book, but I went through a thing with Tim Chester because he ran a kind of like a camp, and each week we went through one of those leadership laws. Talk about eye opening. I need to fix some of this.

[00:34:31]Diana Geffrion: [00:34:31] It’s really cool though. You know, if you let yourself be open and enough to just kind of assess yourself, we’re not perfect. We all feel it. But some people are so afraid to go, Oh my gosh, I really stink. This is not a very attractive part of me. We all have those parts though. 

[00:34:51] Mike: [00:34:51] We have to do it, though. I mean, if we don’t want to stink, and it’s not that we won’t ever, it’s just, if we don’t want to stink as bad—even that almost sounds that even that sounds kind of like refuse, but anyway, you get the point. There’s less, so it smells here. But you have to be open to that to cleanse it out and at least work with it. 

[00:35:18] Diana Geffrion: [00:35:18] Absolutely. We have to feed ourselves every day. It’s like, you know, it’s just like a workout. It’s the gym. I have this metaphor all the time when it comes to the gym and eating healthy and whatnot because if we have to do the same thing for our brains and our mindset and everything, it’s so easy to be pulled from the external world and get detached from ourselves. It’s designed for that really we’re responsible for that a hundred percent. 

[00:35:47] Mike: [00:35:47] That’s so interesting as like, obviously we both go through social media in the morning and you’re always one of the first ones that comes up on Instagram, when it comes to the stories, cause you’re always in the gym or you’re doing the morning, you’re doing the morning drive or the morning walk with Bentley and it’s like, Yes, I know I have to go to the gym. Jesus, thank you, Diana. 

[00:36:08] Diana Geffrion: [00:36:08] It sets you up though. 

[00:36:12]Mike: [00:36:12] It does. It’s a matter of taking the time to read. It’s a matter of taking the time to train, you know, like time blocking. I literally have a whole hour blocked off for reading, a whole hour blocked off for training to learn new skills. Like right now I’m learning Da Vinci. Not as awesome as it sounds, but it has to be done for anything that matters. So John’s definitely a good one. Who else? 

[00:36:41] Diana Geffrion: [00:36:41] Uh, Dr. Joe Dispenza. 

[00:36:43] Mike: [00:36:43] And I’ve heard this name before now. What’s his specialty? 

[00:36:46] Diana Geffrion: [00:36:46] Now he’s all about the placebo effect. He’s very scientific, which is really cool for our type A people. So many people feel like, you know, when it comes to personal growth, that it’s a mystical kind of thing. There is a process for a brain. There are triggers for a brain. There is so much in us that is understood. And if we really get to know how our brains function and work and how we react is really going to allow us to not be so lost in reactive emotion. 

[00:37:24] Mike: [00:37:24] Sounds like somebody we need to have on this podcast. Fantastic. We need to get him.

[00:37:30] Diana Geffrion: [00:37:30] I mean, his story is fantastic. I love listening to him. A new one that I came across is Peter Kroner.

[00:37:40]Mike: [00:37:40] I’ve heard that name, too. 

[00:37:42] Diana Geffrion: [00:37:42] Again, he’s very scientific. He has that aspect of him and he really breaks it down, like what we do and he doesn’t sugar coat, anything, which is fantastic. I prefer that to a shooter, somebody that going to give me, “It’s okay to stay there for a little bit. Love on yourself.” I get that. However, we can give so many excuses to stay down all day long. And honestly, we’re going to be in these peaks and valleys all the time. That’s just part of life.

[00:38:20] Mike: [00:38:20] Humans love the, uh, what’s the word? The old cliche is the easy way out. We hate change. We love drama because it’s easy to do, even easier to produce, but to actually grow, to actually commit to growth. It’s an internal drama that we can’t commiserate with other humans. Because we’re social beings.

[00:38:43] It seems like we love to do that kind of stuff, which is still mind numbing to me. Why in the world would you want to do that? That’s another reason why you don’t see me a lot out in public. Because I would rather not. And I think it’s much better to stick on the inside. You know, go mess with the demons and get rid of them. The ones that don’t serve and the ones that do serve, make sure they’re serving. And not serving themselves. Because I think too often and turn them into your angels. I mean, you know, if they’re a strength,  they should be serving others. It shouldn’t be serving themselves. That’s for sure. 

[00:39:23] Diana Geffrion: [00:39:23] Right, which is very interesting that you said that because lately what I’ve been observing is we do get comfortable being in our little world and being strong because we’re doing our rituals in the morning.

[00:39:39] We’re listening to our podcasts. We’re reading our books where everything’s peaceful in today’s world because we are all working so remote and we have limited access to people. So that’s dangerous. I’m feeling like something’s going to happen because we’re going to be shook up so bad if we’re not getting stronger on reaching out to people. So we got to stay. We have to keep that element of connection by reaching out to people.

[00:40:13] Mike: [00:40:13] Statistically speaking, already this year, because of the shutting down of things and putting people away from people, it’s an unfortunate thing, but the amount of suicide has gone way up. The amount of anxiety and depression, new cases have gone through the roof therapists and psychologists, psychiatrists are booked out almost three to four, four months in advance. Whereas before they could barely keep one or two. All that tells me is that we’ve taken humankind and shut them off and force them to internalize to a point that they can’t handle it.

[00:41:04] Diana Geffrion: [00:41:04] A perfect example of that would be like having someone that is a crack addict and taking them cold turkey off of it and having to deal with the withdrawals. That’s what’s happening to the social being because I believe so many people were so used to distracting what they had to address inside from having the external world entertaining them.And then they were forced to look at it. Boy, that’s a tough thing. I don’t think we really calculated that fully to understate. 

[00:41:40] Mike: [00:41:40] Well, it was never calculated like that. Yeah, it was calculated, but it wasn’t calculated like that. And that’s a different story for another time, but the idea that humankind really does need to spend more time with it. It became really, really apparent during this year. In some ways, while I’m happy that became a reality. I’m not happy with the continuance of that reality being furthered. One month was enough. The rest of it was just overdone. 

[00:42:17] At that point, I mean, if people are realizing that they need to start working on stuff internally and they need a professional to help them with it, Hey, you just hit a huge, a huge milestone. You got humankind to realize they got some shit to deal with. Yes. Cool. Let them go deal with it. Don’t keep them in a box forever so that their anxiety goes through the roof. The depression goes through the floor in there, and they end up losing their own shit that doesn’t help. 

[00:42:44] Diana Geffrion: [00:42:44] And the media isn’t helping. I mean, we can go back to the media because we’re fed so much stuff. Fear. It’s fear, fear, fear.

[00:42:53] Mike: [00:42:53] Even in social social media. And that’s not even that the media outlets themselves. People in social media are still, and they continue it. We were discussing in the beginning part, sharing more of yourself and what’s going on. And by the way, guys, these aren’t blanket statements. There are people out there in socials that are actually sharing their journeys. And it’s wonderful to watch the good, the bad, the ugly. And that is huge to me that anybody can go that far because when you get to the ugly part, that’s really scary for some people. I mean, you’re bearing soul at that point and you might get some haters and people can be really cruel. 

[00:43:35] Diana Geffrion: [00:43:35] Absolutely. And the only reason why they’re hating on you and you’re being cruel is because they don’t want to look at themselves. Because there’s some truth to what they’re battling inside that they haven’t been able to step into.

[00:43:48] Mike: [00:43:48] Yep. And then the rest of it though is all love. If you look at some of it, it’s like there’s some people back on TikTok, on Instagram, that when they share the ugly part, it’s like one out of every 6 to 10 comments is a hater. The other, you know, 5 to 9 are people who just got you. I got you back. I love you, sending all the love and hugs. I can pray for you, all this kind of wonderful stuff. And that’s the part of humanity that needs to continue. 

[00:44:20] Diana Geffrion: [00:44:20] Right. And we all have this in us when we definitely step into that. A little bit of transparency. I mean, people don’t need to know every detail.

[00:44:28] Mike: [00:44:28] No, no, no. Well, that’s an extreme obviously, but I mean like when we’re talking about, again, going back to marketing with real estate and mortgage originators, they have this fear that if I share too much, what’s too much? You’re not going to know until somebody tells you, Hey, that was a little bit much. You might want to pull that one back. You’re you, you got it. That’s all. That’s all anybody wants to know. Yeah. 

[00:44:58] Diana Geffrion: [00:44:58] You know, and then you’re just sharing an experience that a client had with you that alone.

[00:45:06] Mike: [00:45:06] The rest of the rest of it is stories. Exactly.

[00:45:08] Diana Geffrion: [00:45:08] Right. Absolutely. You’re selling without selling if that makes sense. People want to know you like you before they do business with you anyway. So if you’re not letting people know who you are and they can’t relate to you because you’re not opening up, how can they like you? And they’re not going to see doing business with you at all. 

[00:45:32] Mike: [00:45:32] And that’s really the interesting thing to do. To continue on that, the end to that statement is when somebody can look at you and go, I really like what you’re about. It’s amazing. The DMs and the IMs that you get: Hey, I saw this thing that you were showing about this house, and I really liked this part of what you shared. How many times “is there a chance we can talk” comes right up after that? Like you said, the tribe comes around. 

[00:46:06] Diana Geffrion: [00:46:06] It does. You know, it’s definitely a crockpot effect. It’s not a microwave effect. If everybody’s expecting like one post, like, Ooh, my gosh, I’m viral. I mean, that’s all we see in media though. That’s what’s interesting. Like the mainstream media with that one guy, what’s his name? The one that did the ocean spray skateboard.

[00:46:27]Mike: [00:46:27] Yeah, he just did another one. 

[00:46:30] Diana Geffrion: [00:46:30] He, you know, he had that one post and he did it and they showed that and it went viral, which was fantastic. It was cute. I mean, women were like, Holy cow, it was a dude chilling on a skateboard drinking ocean spray. There was something so simple. That went viral and they’re looking for the next viral. The real viral is you because if you look at his page now, it’s so calculated. Like he’s trying too hard. You can’t worry about how people are going to react. If you’re looking for reaction when you pose, that’s where you’re gonna lose it. You’re gonna be disappointed.. It’s not about the likes. It’s not about all that. Just put yourself out there and before you know it, you’re going to grow. 

[00:47:28] Mike: [00:47:28] What is a big piece of advice that you can give to somebody who is facing that challenge of, I’ve worried about what other people are gonna think about me, especially as a loan originator, or as a realtor or somebody, what would you tell them?

[00:47:46] Diana Geffrion: [00:47:46] First of all, I would be like, The fact that you give your power away to somebody to dictate who you are, that you don’t even know, it is not loving yourself. And it really goes that deep because there’s not a magic thing. However, you have to be consistent. And keep pushing forward as uncomfortable as it is. The only way is to be uncomfortable and comfort comes in and it gets easier and easier. But if you don’t start, it’s not going to happen.

[00:48:25] But remember, do not allow somebody else’s opinion of you overpower the opinion of yourself and the people that know you and love you. You’re going to have that. If you’re not doing anything. You’re not doing anything. If everybody likes you and if you’re not shaken up anything, you’re not doing enough.

[00:48:46] Mike: [00:48:46] A buddy of mine, who’s an originator out in Florida, he posts a lot more on Facebook stories now, and we’ve been encouraging him to go live and do all of that kind of stuff for a while. And he’s picked up on it and he’s done well with it. And one day I saw him in one of his stories and then the snapshot looked like he was frowning.

[00:49:07] And I was like, what happened here? So I watched it and it was just him. It was just him being him. It wasn’t anything bad. I wrote him and I’m like, bro, start off everything with a smile. Don’t even think about it. Smile first, then start talking because the snapshot that comes out looks like you’re in trouble. And he wrote me back. LOL, I get that. You’re like the third person that’s told me this. I know you to be a really happy dude, so just start with a smile. 

[00:49:33] Diana Geffrion: [00:49:33] Here’s another tip that I give them too, is starting your videos out with “I think”, “I this, “I that.” Nobody wants to know about you. And I see this happening everywhere. I thought it would do this. “I thought I would do this.” “I thought you’d like to know this.” No. How you really start should be like, “You are going to love this.” They will really enjoy what I have to say. You are going to like this tip. When you start with you right out of the gate, you pull them in instantly. It’s like, you’re the fact they’re going to finish the entire video because wow, you  made this for me. Tip for me. You’re going to love this story. I tested it out so many times that it works every single time. 

[00:50:24] Mike: [00:50:24] Oh yeah. When you’re addressing somebody on social, it has to be like we’re doing right here. It’s like, we’re just talking and I want to share with you what you’re going to dig about this. Guys got another 30 second break. Oh, finish up that thought and we’ll get into the 30 second break. It’s rolling that fast. 

[00:50:46] Diana Geffrion: [00:50:46] No, this is fantastic. I could keep going on.

[00:50:49]Mike: [00:50:49] Oh yeah, we could for quite a while. I’m sure. You guys know, Diane and I, if we get on the phone, it’s hard for us to get off. 

[00:50:58] Diana Geffrion: [00:50:58] Seriously. We should have a weekly thing.

[00:51:02]Mike: [00:51:02] It’d be so much better. We’ll get it down to, you know, two hours eventually. We’re going to take a short pause again for the cause. We’ll be right back in 30 seconds. 

[00:51:14] Hey, gang. We’re back. Last section of our little Java Chat here with Diana Geoffrion, hanging out and just talking a lot of deep stuff within personal growth and how you social media, especially if you’re a business. This is a professional that deals a lot with the consumer public.

[00:51:30] One of the last things that we were talking about was making it about the person that you’re talking to. I wanted to just reemphasize that point before we start getting into the “Where can we find Diana?” When you’re personable and you’re more interested in the person on the other side of the camera, it becomes a lot easier to relate to them. And that’s one of the things, I can’t remember who said it, but the camera is not your enemy. It’s your friend cause that’s the person who’s looking at you and that could be anybody, but that’s the person that’s looking at you. And they’re literally saying, okay, what’s up. 

[00:52:10] Diana Geffrion: [00:52:10] Yes, absolutely. You gotta let them know that you care about them first before you say who you are and what you do. I think that’s really important. That’s always been my lead. People don’t care about anything unless they know you care. What’s coming out of your mouth? You know, I think that’s very important to understand. 

[00:52:38]Mike: [00:52:38] So, right now you’re in business development with Cardinal? They’re kinda new, aren’t they?

[00:52:47]Diana Geffrion: [00:52:47] No, I mean, well, kinda. I mean, they haven’t been around for a while. A decade, over a decade, you know? But here in Las Vegas, we opened up our own branch. So that’s, that’s where we come into play.

[00:53:04]Mike: [00:53:04] And you’re on the West side, right?

[00:53:06] Diana Geffrion: [00:53:06] Yeah. I think they opened another one up here. We’re all over. We actually are remote, all of us. We don’t have a brick and mortar, so we’re all over Las Vegas. We have, you know, we have several people within our organization that speak multiple languages. We have French, Spanish, Portuguese. Of course, English. We’re going to turn into the United Kingdom.

[00:53:34] Mike: [00:53:34] Why not? That’s a good thing. Cool. So if somebody wanted to follow some of your tips and tricks on social media, where can they find you? 

[00:53:42] Diana Geffrion: [00:53:42] My main spot is between Instagram and TikTok. I mean, TikTok, I’m building out. I think that that is a great platform. I tell everybody to get on this platform because of the reach. You can get a lot of attention there. You have to make sure you’re underneath the spotlight and that’s cool. You want people to get to know who you are. Instagram, you can find @dianag_lasvegas.

[00:54:15] You know, on my Instagram, I’ll post reels. I’ll post stories. I’ll give tips. I’m building out a YouTube channel right now because I realized when I was putting on a lot of my bootcamps for Instagram and TikToking and whatnot, there were so many questions afterwards. And it was really bugging down a lot of my time. So I had to be really strategic with this by building out a channel. So I could have tutorials of specific posts, how to do stuff, mindset tips, whatever that looks like. I love social media so much because I enjoy the interaction with humans and I love psychology. And I think sometimes we make things more difficult. 

[00:55:03] Mike: [00:55:03] I was going to say you sure? It’s a fact more difficult than an “I think.”

[00:55:10] Diana Geffrion: [00:55:10] If I can change and help one person make a decision to put themselves first and really understand how to love oneself, that is the ticket because everything else will flow all day. And, I only speak through my journeys. I only speak about what I’ve experienced. I’m not going to speak on a subject point that I have not personally experienced or have knowledge of. It’s really important because that’s where the true authenticity of you comes out. And that’s why everybody’s so specialists in this area, that area, because that’s what they know. And I think that’s a good thing.

[00:55:54]Mike: [00:55:54] I think it’s an awesome thing when you can be honest about it and authentic. You said people have an easier time connecting. Well, they don’t really have an opinion on this, but I noticed they had a story about this and how they dealt with it. I felt was relatable.

[00:56:14] Diana Geffrion: [00:56:14] Absolutely. You can find me on LinkedIn, as well. LinkedIn is a fun platform. I’m so excited that they started stories because I am a “behind the scenes,” “keep it real” kind of personality. Anyway, having too many things too professionally done, it doesn’t bring the essence.

[00:56:36] Mike: [00:56:36] There’s a limit. There’s a limit to editing, even though I’m learning how to edit videos and stuff like that, I’m doing it more for my own creative side, but YouTube is a place for the edit and stories is where the real happens. And that’s it. You don’t want to miss out on the reality and the behind the scenes stuff because that’s where you see actual traction happening. 

[00:57:00] Diana Geffrion: [00:57:00] Yeah. And you engage. I mean, when it comes to Instagram, because that tends to be my face is the amount of engagement I get through. My stories are incredible. Like I get so much and I love it because they share their true feelings with me because it’s like a behind the curtain kind of thing. When they message me, I get to know them more and more. And I think stories also has an opportunity for many sales, professional lenders realtors that when they’re asking poll questions, surveys, whatnot, that when people are responding to those, it gives you a soft introduction. You just, your little paper, airplane, you click on that. You go right into their DM and you can send them information on something they were interested in based on, you know, what type of post you put in your story. But, it’s a beautiful thing. 

[00:58:00] Mike: [00:58:00] You talk about polls and it’s funny because I’ve seen people use polls as a blind survey and I’ve seen people use polls as a social survey, and I haven’t done both. I’ve done the professional side of things. I’ve never done the social side of surveys. And as an example, guys, it’s like, would you rather drink wine or whiskey? That’s a social survey. Interestingly enough, though, to my understanding, that gets more engagement. I have a glass of wine on Monday or Thursday. Yeah. You know, my response, why is there an aura in this?

[00:58:39] Diana Geffrion: [00:58:39] Okay. Okay. And you can make that one of the answers if you want. 

[00:58:44] Mike: [00:58:44] Why is there an order in this poll? Cool. So we’ll make sure that those links are below in the comments, along with the people that you mentioned, as far as the inspirational people that you follow. Guys, they’re all good people. I know who she’s talking about. And even the ones that I said I’ve heard, I do know a little bit about them. All great people to go follow. 10 years of 10 years of all of this, what’s been your biggest challenge that you’ve been dealing with as of late?

[00:59:21]Diana Geffrion: [00:59:21] Honestly, you know, the work itself isn’t the challenge, it mainly has more to do with where you are personally. I think that’s the biggest challenge anybody faces, but for me personally, to get to this point and who I am and sharing the amount of information I have learned over decades to step into the light on sharing what I have learned. And what I have experienced is really probably the biggest challenge in the past 10 years. Being confident and being, you know, a transplant and looking at it from a place of sharing to help someone versus like, Oh gosh, what are people gonna think if they know this about me?

[01:00:11] And everybody goes through that and I had a heavy challenge growing into myself because I was so behind the scenes in my career. A lot of people didn’t know who I was, but people that were in front that I was promoting, everybody knew. So it’s stepping into the light to know that I have a message. I think that a lot of people’s challenge out there is to know that their value is necessary in this world. 

[01:00:42] Mike: [01:00:42] This is why I love you as my friend, because you have been that. And every time we do have, when we have our own conversations, not like this, but when we have our own conversations, I know the woman that’s there. And it’s comforting to know that you have a lot of information, have a lot of authenticity in you. It makes absolute sense of why people can work with you. And how easy it is once they finally get to understanding what it is that you’re about and how your intent is to help them. Awesome.

[01:01:15] Diana Geffrion: [01:01:15] Thank you. Appreciate that. 

[01:01:17] Mike: [01:01:17] Believe it or not. We’re well past time. We did it. We knocked it out of the park. Thank you so much for coming to hang out with me here, sharing your insights, sharing your inspirations and your information. We’ll definitely have to have you back. We’ll do another one. It’s just, there’s more to talk about. 

[01:01:43] Diana Geffrion: [01:01:43] Yeah, always. 

[01:01:50] Mike: [01:01:50] As you know how we love to end our Java Chats, our podcasts, our broadcasts. Remember that all of the links and everything is below in the comments. If you are watching this on YouTube and you aren’t yet subscribed, hit the subscribe button and the bell that lets you know when our next episode comes out, you’re listening on any of the podcasting platforms. I think there’s like 11 or 12 of them feel free to subscribe or download. 

[01:02:18] If you’re listening to us on Anchor and you enjoy this, feel free to support us with a little donation. Every little bit helps. You know, I love every one of you. So from Diana and myself, stay up, stay healthy and live. Ciao for now!

[01:02:41] Intro: [01:02:41]For more information on Java Chat, visit www.JavaChatPodcast.com. You’ve been listening to @CoffeeWithMike on Java Chat. Tune in weekly to this podcast. For the next episode, you can also download or subscribe today on your favorite podcast platform. A production of Oasis media group, LLC. Located in Las Vegas, Nevada. Copyright 2019, all rights reserved.

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