Sean Rosensteel – The School of Intentional Living

Intro: [00:00:00] Who wants coffee? Who wants a pot of coffee? I just made coffee. You want a cup of coffee? Sure, here you go! Who wants coffee? Anybody else want coffee? And now it’s time for the man with the caffeine, the new tropics for the brain. It’s @CoffeeWithMike, hang in, hang tight, grab your cup and let’s get this thing started.

[00:00:28] Coffee With Mike: [00:00:28] Welcome back everybody. This is Java Chat, I’m Coffee With Mike, and they get to sit here with a gentleman that. I think we’ll find a lot of really interesting conversations. He is the author of the bestseller The Intentional School of Living. If that title doesn’t tell you this is going to be a good podcast, you’re not paying attention. Mr. Sean Rosensteel, thanks for coming and joining us on the podcast today. 

[00:00:55] Sean Rosensteel: [00:00:55] Hey, thanks so much for having me, Mike. It was a pleasure. 

[00:00:58] Coffee With Mike: [00:00:58] So, the title of your book was what got my attention. When I had Brianna reach out to you, I was just like, go find this guy and go get him on the show. We need to find out what this intentional living deal is about. But before we get into the book and the whole subject of intentional living, do us a favor and give our listeners a good idea of who Sean Rosensteel is. Where are you from? What’s your story?

[00:01:22] Sean Rosensteel: [00:01:22] Yeah, thanks. Well, I actually recently moved to Dallas from Chicago. I love Dallas. I also love Chicago. I was born and raised. So it was—  

[00:01:34] Coffee With Mike: [00:01:34] Still a great city. No, no doubt. Just, yeah, the cold… 

[00:01:37] Sean Rosensteel: [00:01:37] It’s, you know, it’s gone through some changes over the past few decades and — 

[00:01:43] Coffee With Mike: [00:01:43] It has, it has. 

[00:01:44] Sean Rosensteel: [00:01:44] Yeah, it was a tough decision because my folks were there and that’s why we were there. They’re in their mid seventies and my wife’s parents are much younger. So we figured, well, you know, 10 more years, this chapter closes we’ll move South. Yeah. And we’ve been coming here for our winters to Dallas for the past six, seven years, which has been nice. And when we got down here this year in January, and this is really before the pandemic kind of hit the headlines, I got a call from my mom and she’s like, Hey hun, we’re moving to South Carolina.

[00:02:15] Father and I are moving. And we’re like, Oh wow. And she’s like, do you want to come? And we’re like, no, like our next move is Dallas, you know? so they ended up moving and we’re sitting down here and now it’s like February, March, the headlines are starting to hit about the pandemic. Well, like, well, maybe we’ll move not in 10 years, but two to three years.

[00:02:35] And eventually we said, we have no idea what the state of Illinois is going to look like or any, you know, the state of anything. Right. There’s so much uncertainty, but if we wait another two or three years, we’ve got three kids, seven and under they’re in school, they’re making friends, we’re making friends and it’s like, we might as well just rip the bandaid. What’s the most of, you know, waiting two to three years? If our anchor is, you know, they’re literally in Carolina, right? Remotely sold our home. We had a dream team back in Chicago that helped us through the whole process. Seriously got into the minivan with the kids, drove 16 hours North to pack our house in 30 days and wow.

[00:03:13] It closed and, yeah, we’ve been down here ever since. So that was, I guess, permanently at the beginning of June. So interesting change, Texas is a very different environment. I’m a Midwesterner, right? So yeah, we were aware of the heat. We were aware that the summers got hot here. What no one taught us about or told us about were the bugs. It’s like crude critter roulette in our home. 

[00:03:41] Coffee With Mike: [00:03:41] Did you get to shake any of their hands or antenna?

[00:03:44] Sean Rosensteel: [00:03:44] They are that big Mike and we try to be healthy. We try to do, you know, I try to stay gluten free and we try to buy healthy foods and use healthy products. For the most part, we try.

[00:03:58]Coffee With Mike: [00:03:58] In Texas? 

[00:03:59] Sean Rosensteel: [00:03:59] So we went through like every single brand of natural bug spray there was and our kids were out there getting eaten alive by the mosquitoes. Finally, we’re like give us the high concentration stuff. We need to take care of it. So we’ve bent our rules a bit since.

[00:04:15] Coffee With Mike: [00:04:15] You got to understand something about bugs in Texas, for those of you that don’t know and have never been. If you ever visited there first off, they’re big enough that you can actually shake hands with them. Secondly, if you hit them with anything organic, they’re gonna look at you and say, thanks for the bath. As you know, there’s—John’s laughing. It’s not a joke. 

[00:04:34] Sean Rosensteel: [00:04:34] No, it’s really not. I’m laughing because I’m quietly crying inside based on our experience of summer. But no, it’s been good and it’s been nice to be closer with my wife’s family. She’s got a lot of family here, so that’s neat. But, yeah, let’s see what else. I’ve been in entrepreneurship all my life. I grew up in sort of an entrepreneurial household. graduated with a degree in entrepreneurship, started my first business and went bankrupt, so learned a few valuable lessons along the way. 

[00:05:06] Coffee With Mike: [00:05:06] No one is complete without his first failure. Just gotta be clear about that.

[00:05:10] Sean Rosensteel: [00:05:10] Thank you. That’s what I tell myself every night when I go to bed. 

[00:05:14] Coffee With Mike: [00:05:14] Don’t we all, don’t we all.

[00:05:19] Sean Rosensteel: [00:05:19] Yeah, exactly. But that bankruptcy taught me a lot about myself. I mean, I grew up with this very conventional idea of success. Right? You have the big home. The fast cars, the fancy toys, it’s all about material, possessions status, keeping up with the Joneses. And when I went bankrupt, I was pursuing my business, but financials, I was pursuing that, you know, growing my net worth at all costs.

[00:05:43] And I really let go and neglected all the other areas of my life that mattered, that I should have been balancing at the time. So when I went bankrupt, it was kind of my way of losing my identity. I think for the first time in my life, I was in my late twenties and what I recognized because I finally took a step back and reflected a bit upon my life. And I think that this pandemic is doing that for so many people. 

[00:06:08] Coffee With Mike: [00:06:08] Here’s a question for you. Did you have an identity yet? 

[00:06:16] Sean Rosensteel: [00:06:16] My identity was like, I wanted to be a millionaire, you know, like — 

[00:06:20] Coffee With Mike: [00:06:20] That’s why I’m asking that. Did you have an identity yet? If you think about it because in our twenties, we all think we have one. And I even went through this as a musician, thinking that my identity was to be this big musician star. 

[00:06:37] Sean Rosensteel: [00:06:37] Sure, sure. 

[00:06:38] Coffee With Mike: [00:06:38] Until I found out. That wasn’t going to be. 

[00:06:42] Sean Rosensteel: [00:06:42] Yeah. 

[00:06:43] Coffee With Mike: [00:06:43] And all of a sudden, for me, and this is just for me, but that’s why I asked the question. Did you have an identity yet? Did you really have one that was developed enough to actually say, yeah, this is cool?

[00:06:54] Sean Rosensteel: [00:06:54] I think that’s a lifelong journey. 

[00:06:56] Coffee With Mike: [00:06:56] Yeah. 

[00:06:57] Sean Rosensteel: [00:06:57] Right. I’m still sorting that out to a certain degree. 

[00:07:02] Coffee With Mike: [00:07:02] I think we all are. 

[00:07:03] Sean Rosensteel: [00:07:03] I agree. Yeah. So kind of recognize that, wow, this financial ruin of mine is the least of my problems. Right? I’m physically bankrupt. I’m mentally, emotionally bankrupt. I’m spiritually bankrupt. I’m relationally bankrupt. I was in a pretty dark place and, luckily I got some really. Good good guidance from my parents and, decided to kind of turn my life around and started to focus on, you know, what are the things I need to improve about my life and in what order of these things?

[00:07:30] What do I work on first? What do I work on second? And almost created a framework or an approach to living more intentionally because Mike, for the first three decades of my life, I was living very unintentionally and I think I’m being generous with that statement, but I came from a place of like, Hey, I’m immortal.

[00:07:48] I’m Bulletproof. You know, that attitude that many teenagers carry, I kind of carried that with me. I’d never shrugged that one off. I kind of carried that through my twenties and started to appreciate the fragility of life and started to take note and find some gratitude. And, some of my escapes, like I had some close calls growing up that never really shook me out of my summer.

[00:08:15] And then for whatever reason, this darn bankruptcy was like the thing, it wasn’t that I almost lost my life. A handful of times it was like this financial thing that really hit home with me. So I started to get some pretty neat results in my life and in some different areas. And eventually I began teaching and coaching this vehicle for intentional living. And it was recommended to me over and over again for like six years. Hey, you should write a book. Now, I’m an avid reader. I am now. I wasn’t, you know, until I was about 30. But I read about a book a week and I always thought, there’s no way I could write a book.

[00:08:55] You know, I can’t do what these great authors do. They take the time to organize and clarify their thoughts. They have the courage to expose their work to public criticism no way. But of course, like every seed that gets planted, eventually it blossoms. So late last year, I finally had an idea that allowed me, it gave me the confidence to kind of enter into this topic of intentional living.

[00:09:14] I think there’s a lot of misconceptions out there about what intentional living is. And I think there’s, it’s a big, hairy, broad, scary topic for many of us, myself included. But this idea gave me just enough confidence where I could say, okay, I could write about it in this way, through this lens. And I think this would be highly relevant and highly relatable to so many people. So let me take the, you know, let me take a shot at it. And so I made that decision at the beginning of this year, and started the book in February. It was published late July. And I was very shocked, frankly, at how well it’s done, how well it did during the week of the launch and how well it’s done since then, I feel very blessed that it’s done so well.

[00:10:00] Coffee With Mike: [00:10:00] Did you have some help with that as you were writing? 

[00:10:03] Sean Rosensteel: [00:10:03] Yeah. That’s like anything. It took a village, right. So I had an incredible advanced reader base. I had about 125 people, friends and family clients, things of that nature that raised their hand and said we wanted an early version of it. So that was huge. And then of those 125 about, I can’t remember maybe 20 of those people helped me with the actual launch. So they helped me with like 30 days proceeding, the publication date. So I had a ton of help with it and great mentors, incredible mentors along the way. I had incredible editors. My family was very supportive.

[00:10:39] It’s interesting at the beginning of the year, because of the pandemic, I had another business where I was doing business coaching for many years, my wife and I sat down and we were laughing in early January. We’re like our projections this year are just amazing. Our financial projections, like. We have, you know, our books look better this year than we did in 19.

[00:10:58] Like, this is incredible. And I’m thinking, this is the, this is the year to write my book. We’ve got all this financial security. Well, by about late February, I lost 90% of my kids. Right. So it’s like, Holy cow. So all of that security went away and I thought, you know, everything about the situation was like, now’s not the right time.

[00:11:17] I tend to redirect that thought when I have it to now’s precisely the right time. So that was precisely the right time. What are my options? That, what does my life look like then going forward in the next few weeks, months, et cetera. So glad I did, it was a little bit of a leap of faith, but sometimes you have those burning passions or desires and you get to a point where you’re like, I’d rather move toward this thing that can continue procrastinating it, because that just feels so horrible when you’re holding it in. I’m a creative person. So it was really helpful for me to get on it, to actually start making some progress towards that goal, because I kind of withheld for so many years. 

[00:11:56] Coffee With Mike: [00:11:56] I have a book. too. We have to kind of rewrite some of it to address some of the things that are going on today. But even for me, it was like, okay, how do I do this? And my mentor was one that said, if you’re going to write, you’re going to sit down and just write every day for three months straight. And then just go and, and boy, let me tell you. That was hard. It was just because there were some days where I’d sit there in front of my screen and go, I got nothing. What do I write? 

[00:12:26] And, it was interesting. It was still done in the midst of, I think I wrote it back in ‘16 or ‘17. I can’t remember when I wrote it anymore. It was in the midst of a time when it was. Kind of dark, not as busy and I still got it done. And, and I’ve found that with a few authors, not a ton of them books get written in the weirdest times.

[00:12:54] Like yours did, in the middle of a pandemic, one others that I know have gotten written in the middle of a loss of business or a loss of a loved one or times when space opened. I look at more of it. And I’m thinking was that intended? Was that an intentional opening of space? It kind of leans towards that, like that might’ve been woowoo stuff. 

[00:13:21] Sean Rosensteel: [00:13:21] It’s a good way to look at it. I mean, I was very grateful that I carried through with my decision, because, you know, during these times of uncertainty, it gave me something to focus on. It gave me something to sink my teeth into.

[00:13:33] I had a very easy reason to unplug from the news. You know, I had a reason behind why I shouldn’t tune into certain things and why I should stay focused over here. So I feel like it was a big blessing and it happened at a time where. I mean, it’s two fold. I agree with what you’re saying. And I’d buy into that, trying to find some empowering meaning through a difficult situation.

[00:13:56] So number one is it gave me something to focus on during this crazy time of uncertainty that we’re all experiencing. But number two, I think one of the reasons that the book did so well thus far is because of the pandemic. I don’t think if I were to have written this book back in 2018, four or five months after it was published, it would have the sales that it has today in 2020. So I think there’s some luck there and I think it was— 

[00:14:24] Coffee With Mike: [00:14:24] Could very well be. I can tell you that books back at ‘18 probably took a lot more promotion than they would have over the last four or five months. 

[00:14:33] Sean Rosensteel: [00:14:33] It’s true. 

[00:14:34] Coffee With Mike: [00:14:34] Yeah. When people are locked down in their own houses and they’re sitting there going, what do I do now? A book is definitely a welcome thing. Whether that’s listening or reading. I have friends that are not big readers that are like, I finally finished those five books. I’m like, Five? You were having a problem with one. What are you talking about? 

[00:14:55] Sean Rosensteel: [00:14:55] Yeah, it’s a nice escape occasionally. Right?

[00:14:58] Coffee With Mike: [00:14:58] Escape, entrance, whatever you want to call, because in some cases, the novels, they’re the escape. Sure. Books like ours, they’re the entrance into new thinking. I think they’re both appropriate. I mean, I would never discount one from the other. Sometimes you need that creative escape. Sometimes you need that entrance into some new type of thinking. And not just, you know, not just echo chamber thinking either, you know. I’ve read other books that are pretty controversial and I’ve had to really stop and take a look and go, wow, where does this perspective come from it?

[00:15:28] I think it’s part of humanness to be able to stop for a second and take the written word into, into, into mind and really ponder it and really understand what’s going on, whether that be creative or non-creative or nonfiction, if you will. Yeah, very, I’m very happy for your success, man. Congratulations for one. 

[00:15:49] Sean Rosensteel: [00:15:49] Thank you. 

[00:15:51] Coffee With Mike: [00:15:51] You made, so you’re in the Amazons bestseller lists, The School of Intentional Living. How did that just come? Like as a means of just evolution over time or was it just something that just kind of came through mentors and how did that all piece together as a system?

[00:16:11] Sean Rosensteel: [00:16:11] Yeah, I think some people might call that a purpose driven life. I think some people might call it leading a life of significance. I just landed on, you know, intentional living. I’ve been a student of many books over the years. And one of the books that I read that had a real profound difference, impact on me was The Top Five Regrets of Dying by Bronnie Ware.

[00:16:33] And she was a palliative care nurse and she worked with her patients in the final weeks of their lives. And after hundreds of patients in years of palliative care experience, she recognized very common. Patterns and very common threads with the conversations that she was having. So she wrote a book on it. And the number one regret that she heard most often was I wish I had the courage to live a life that was true to myself and not one that others expected of me. And when I read that, I’m like, I am a product of conventional wisdom right now I am a product of conventional success. I’m a product of my religion, society, culture, upbringing, parents, it’s just my environment.

[00:17:17] And there’s nothing wrong with that. I look at conventional wisdom. Like we all need some training wheels, but I arrived at a point in my life where that no longer served me. And I had to go for the very first time Mike and define and identify what it is I wanted. Out of my life, what it was that I wanted my life to be proud and how I want it to show up in the world.

[00:17:40] Right. And no one necessarily taught me how to do that. Growing up. I always felt like most people had their own agendas. You know, like I can count on less than five fingers, like true guides that I’ve met in my life that helped me discover my own truth, my own authenticity, authentic answers to certain questions. Their only agenda was to help me achieve mine. And I wanted to write from that perspective of the guide with this book, and it’s how I approach coaching. And it’s what I do in my online course. I just want to help people discover their own answers, and to define clarity and in their own truth. So intentional living for me, it became a way of life.

[00:18:22]I always say that, you know, the, the, the pivotal moment in my life or the shift is, is when I shifted from conventional living to intentional living and all of a sudden my entire life changed. and I think there’s a lot of misconceptions. I, for a while, I was reading books that had to do with religion and Christianity, and they kind of took that angle at intentional living. And that wasn’t really what I was looking for. I know that is for a lot of people, but that wasn’t necessarily for me, but I made an association with intentional living and I’m like, yeah, maybe that, maybe this thing isn’t for me. And then I read some books like Dr. Wayne Dyer’s The Power of Intention.

[00:18:59] And, like I read the first hundred pages. Like, I don’t have a clue what any of this is about, you know, like my little brain can’t understand any, so yeah. I kind of associated intentional living with law of attraction in some woowoo stuff as you just called it. Right? Which it also really wasn’t like, I just wanted a practical path. You helped me go from like this place of, you know, insignificance to like in a place of significance. Like I wanted to live more intentionally based.

[00:19:29] Coffee With Mike: [00:19:29] That was really good. Insignificance to a place of significance or insignificance. 

[00:19:36] Sean Rosensteel: [00:19:36] Yeah. And that’s what the book does. That’s the transformation that the book or the course, or my acceleration program—anything I do the transformation I’m trying to deliver to the reader or to a student or to a client of mine is that transformation from insignificance to a significant efficance. So anyways, that’s what I wanted.

[00:19:59] And I had a hard time finding it and I took a lot of personal development programs, all of which were amazing, but I never felt that they were flexible enough to custom tailor. To my needs to my exact circumstances, to my situation, to my phase of life. So what I wanted to do with this was create something that was moldable. It’s flexible, and you can take it, make it your own and run with it based on wherever you are. 

[00:20:22] and that’s some of the feedback I’ve been getting was like, wow, this is very relevant for me right now in life. And wow, this is highly relatable. I use the metaphor of school right in my book, which I don’t look fondly on my formal education. It was an awkward time in my life. I was a horrible student.

[00:20:37] Coffee With Mike: [00:20:37] I think it was an awkward time for many of us, especially as entrepreneurs. I look at the teacher and go the hell is that got to do with anything? 

[00:20:44] Sean Rosensteel: [00:20:44] I really struggled. I really struggled. I think with that was, that was the idea I carried forward. So the idea was like, Hey, I’ve been able to get some really incredible results that I’m so thankful for my life over the past decade. If I were to write about. This approach of mine, the lessons in this approach were very similar to the foundational and very fundamental lessons that I learned in school and didn’t recognize them at the time. I didn’t realize they were there, but in hindsight, wow. There were some things about my experiences in school that really helped me now in the real world.

[00:21:17] Yeah. So for the first quick example, I’ll give you, it’s like subject areas back in school, right? We had five, six subject areas. We had to be responsible at all times. We couldn’t pass a class and fail the risks. It wouldn’t progress to the next plate       . We couldn’t do well in five. Classes, but, you know, foul one saying that effect.

[00:21:38] So somehow some way back in school, as students, we had to be in this constant state of balancing, right? So in the real world, now you have life areas and the stakes are a lot higher in the real world. In my twenties, I went all out and pursued career business, financial gain, and I lost everything. Yeah, my health suffered. My relationships suffered. I mean, everything about my life. I was a hot mess. I still am some days I think we all are some days I still like— 

[00:22:08] Coffee With Mike: [00:22:08] That’s why there’s coffee 

[00:22:09] Sean Rosensteel: [00:22:09] And podcasts. Absolutely. But, if you could take that lesson of, Hey, there’s more than one thing I need to pay attention to and continually improve. And it’s not about this  myth of work-life balance. It’s about being in a constant state of balancing. It’s a verb. It’s not a noun. If you took that into the real world, and you said, what are all the areas of my life that matter the most? We have health. We have wealth, we have relationships. We have all these sub areas like it’s on us to discover.  What those areas are for ourselves. So that’s kind of like the first chapter of my book is like, Hey, let’s identify the targets in your life here so that you know what’s at stake. So that you understand what you might need to be continually paying attention to and improving over time. 

[00:23:03] Coffee With Mike: [00:23:03] I had like 1,000,001 thoughts running through my head. But, we’re going to take a short pause for about 30 seconds. And then when we come back, we’re going to get into the next section, but keep that in mind, because one of the things that you triggered is an old story of probably, possibly most remembered professors from one of my first classes in college. I could not care about the relevance of, but something he said in our first day in his class has stuck with me for as long as I’ve lived and yeah, well, I’ll explain the significance of it when we come back. So guys, we’re going to take a short 30 second pause and we’ll be right back. 


[00:23:57] And we’re back here at Java Chat with Sean Rosensteel, talking about intentional living before we left. I mentioned that I wanted to share a story about one of my professors that I had in college when I was first years and years and years ago. I was attending a local community college. One of my classes was an economics class, and now everybody’s going to go, well, you said it was insignificant as well because at the time I was a musician, it was insignificant to me at the time. It was probably one of the classes that I remember the least, but the professor I remember very well.

[00:24:35] And the reason for that is first off, he was an immigrant from China that understood economics very well and was funny because he was relating cultural differences between how we are in the U S and how they are in China. And when I’m talking about culture, I’m talking about Chinese culture, tea, and food, and how you act and all that kind of stuff.

[00:25:04] And the thing that stuck to me was it’s very interesting to us that here in the States, you raise a toast and say here’s to your health, but you drink it. And I, for some reason, for years, that stuck with me and I was like, what’s the real intent behind it? If that’s a reality, why are we telling somebody here’s to your health?

[00:25:31] But I’m going to drink it. So it was a joke for many years but at the same time, it was also very clear if you’re going to wish somebody something well, shouldn’t you be giving them rather than taking it onto yourself. Maybe think about that. There’s a lot of times where that actually happens, the intention is not enough.

[00:25:52] You know, when you’re in the case of this, you’re an intentional living, you’re giving at the same time that you’re intending. You’re not just, I’m assuming this, you’re not just living with the intent to do something you’re actually intending and doing something. And from that standpoint, it’s like, yeah. If I tell somebody here’s to your health, I’m giving it to them by telling somebody here’s your financial wellbeing. I’m giving them that. I’m going to give that to them. If I’m intending somebody good knowledge, I’m giving them a book or I’m giving them an audible. I’m giving them something.

[00:26:24] I’m giving them a website. I’m giving them somebody to go and follow that’s doing what it is that they’re looking for. I think that as an actual intent, not just a good intention. We all know where that one leads, but as an actual intent to share, I think that’s worth a lot more to our fellow human in general. And I don’t care where you’re from on the planet, but I think having that as an actual intent probably will be of much greater value. To whoever it is that we’re sharing with at that moment in time. Does that make sense? 

[00:27:00] Sean Rosensteel: [00:27:00] I love that. Yeah. I love that. And what comes to mind, Mike, is the law of reciprocity.

[00:27:04] Coffee With Mike: [00:27:04] Absolutely. 

[00:27:05] Sean Rosensteel: [00:27:05] So you absolutely. You carry yourself that way. You show up in the world that way, and you have this little thing called the law of reciprocity on your side, right. And yeah, I’ve always thought. You know, there’s so many, I think, misconceptions around purpose. I know I’ve struggled for many years with purpose. I used to ask myself incessantly, like, what’s the purpose of my life? What am I doing here? Where’s this all going? And what I’ve discovered, I think is like, if you’re out there looking for something, just give me a tactic, I can put into place. 

[00:27:38] Coffee With Mike: [00:27:38] It’s the male fix that kicked in right there? 

[00:27:41] Sean Rosensteel: [00:27:41]You’re right. Yeah, exactly. It’s just, just give it to me. 

[00:27:44] Coffee With Mike: [00:27:44] Just show me, let me do it. 

[00:27:45] Sean Rosensteel: [00:27:45] Yeah. Well, I’ve always found that like the most meaningful kind of purpose is always, always, always when you’re in service to others. Yeah. Yeah. Agreed. And you know, if I’m ever stuck or, you know, in my head about something like, it’s like, how fast can I go do something for my wife?

[00:28:06] How fast can I give to my kids? How fast can I go? You know, make sandwiches and deliver them to the homeless or whatever it is. And the moment you do that, Everything changes, you know, because you’re in that state of abundance and generosity and giving, and it’s just your whole world changes from that. and for those of you who are stuck, like I once was, and that I occasionally still do is like, what’s my purpose.

[00:28:29] What’s my purpose. Two tiny little words changed everything for me, Mike. And it was when I added right now to the end of that line of questioning. When, instead of asking myself what is my purpose, Because when you ask yourself a bad question, you’ll never find that answer right or wrong. 

[00:28:50] Coffee With Mike: [00:28:50] You’ll get a bad answer or an incorrect answer that runs you off into another. Yeah, totally. 

[00:28:53] Sean Rosensteel: [00:28:53] Yeah. So, what helped me was like, By adding right now. So what is my purpose right now? Like it grounded me in the present moment in that line of questioning helped me refocus on the activity at hand. I don’t know if you’re familiar with Eckhart Tolle. His work, The Power of Now.

[00:29:12] Right? It’s like he talks about how the future is nothing more than. Future present moments that haven’t taken place yet, right? The past is nothing more than present moments that have already occurred. And all you have is the present moment. All you have is the now. So that always, that question always helped me just reground myself in the moment and refocus on. Well, what’s important just right now, right now. Like we’re here together. We’re both present and having a fun conversation. We’re not worried about what we’re gonna have for lunch. Yeah, you’re in Vegas. So you probably haven’t eaten lunch yet. We’re not worried about that. We’re not worried about what’s going on at 5:00 PM tonight.

[00:29:49] We’re here.  We’re right. And we can, hopefully listeners can feel that. Hopefully we can feel that from one another. So it’s like you have, and then you have the power of the compound effect also on your side, which is like you have. Stacks the site days turned into weeks and weeks turned into months, et cetera. You have stacks of present moments, truly present moments, those things add up and they compound over time. 

[00:30:12] Coffee With Mike: [00:30:12] Earlier I said it was a class that I didn’t really didn’t really see any value in at the time. I do understand economics in fact, I got very interested in economics much later in life.

[00:30:29] Sean Rosensteel: [00:30:29] When it mattered.

[00:30:29] Coffee With Mike: [00:30:29] When it actually mattered. Yeah. When it started becoming really relevant to me. And by the way, it wasn’t just this year, it was like years ago, back in the early two thousands. When I started looking at going, Oh, I should have listened to that class. Holy crap. Just so everybody knows, I was the rebel without a cause. I wasn’t the kid in the back of the room. That’s the funny thing. I always sat somewhere near the front. 

[00:30:52] Sean Rosensteel: [00:30:52] Did ya? 

[00:30:53] Coffee With Mike: [00:30:53] Yeah, it was kind of weird. I was the kid you would expect in the back of the class that never paid attention. I actually sat near the front of the class. I never paid attention. 

[00:31:04] Sean Rosensteel: [00:31:04] You just had no shame. 

[00:31:05] Coffee With Mike: [00:31:05] I just had, there was no shame in my class. Some of my professors too, they used to get a kick out of me. I had one who was a trial attorney. That was a critical thinking class. I know the guys I’m just sharing at this point just for fun, but this was another one of my inspirational moments as we would sit in class.

[00:31:24] He would bring up a subject and then he would hold discussion and the whole class would go nuts on each other. Everybody just arguing and throwing things back and forth. And I’m sitting here looking at everybody, going. I thought this was the critical thinking class. Why is everybody getting mad? And I literally got on the phone with that professor.

[00:31:43] I said, Hey, I just wanted to thank you. I get the feeling you’re dealing with this a lot in your classes, he goes, I want to thank you for calling me and giving me that validation. You’re like the only student I’ve ever had in the four years of teaching that really understands what critical thinking is about everybody else’s being emotional.

[00:32:01] I’m like it didn’t make sense to me why they were doing that. I’m like guys, personal experience isn’t a fact. That’s a personal fact. That’s an experience. That’s different. The facts of a matter lie with the facts are the facts they lie with any situation, whatever the facts are. That’s what you have to look at. Not what happened to your brother, not what happened to your cousin, not what you think is actually right. And what’s wrong, what you think is actually wrong. But you know, we’re talking about law here. What is the last day of the law that says this, then what are the facts around that law?

[00:32:40] Well, then this is the outcome that needs to occur. Oh no, no, no, no, that can’t be, this is, this is what happened. Like, so yeah, it’s later on in life, things became very relevant and I got back with it and. Wow. There’s there’s 

[00:32:54] Sean Rosensteel: [00:32:54] Sounds like you had some wisdom back then in your early years. 

[00:32:58] Coffee With Mike: [00:32:58] Well, and here’s the reason why is cause even in music, there are creative logisticians that most people don’t realize exist when you have really serious musicians that really know music and know theory and know their creative side is beautiful, but don’t ever get into an argument of logic with them.

[00:33:19] They will logic you to death and you will not have a recourse in being emotional. Cause they’ll just look at you and go, you just don’t get it. Here’s the facts. Here’s what’s really working. Here’s what’s not working. And that blew me away as a musician who was just a kid that, you know, two questions every day, go to the beach at my friend’s house and go play music. These guys were like, No, there’s more to it than that. And here’s how it really works. And this is where you’re wrong. And I didn’t like hearing that, 

[00:33:45] Sean Rosensteel: [00:33:45] Right. No one. 

[00:33:46] Coffee With Mike: [00:33:46] And I really didn’t like hearing that and it was me rebelling, rebelling, rebelling, and they looked at me one day and they go and look at what you got in fact here, look at what you don’t got and look at where you’re at. 

[00:33:59] Sean Rosensteel: [00:33:59] Results.

[00:34:00] Coffee With Mike: [00:34:00] Yeah. And I said, and I look where I’m at and look at what I can do. Was it because I’ve done this, I’ve done this, I’ve done this. One of my, one of my best mentors in music was actually a finance manager in a bank making well in six figures. And this was back in the eighties, early eighties, late seventies, he was making six figures doing very well.

[00:34:25] One of his buddies came in and looked at him with his feet up on his desk and said, what the hell are you doing in here? You belong out there playing music. And you know, it. Two weeks later, he quit. And he went back to music because he knew he was right. The guy was right. He didn’t belong in a bank, even though he knew he could do it, he could sell, like he could sell ice to an Eskimo if he wanted to.

[00:34:42] But as a real musician, and by the way, he carries two degrees, one in big band composite, a big band arrangement and one in composition. He’s also, if I remember correctly, still one of the only ones certified in pro tools that is not. That does not have a PhD, a level four ProTools trainer.

[00:35:05] He’s one of those guys. So bringing that back to you, who are some of the people that inspired you to keep moving forward? Like, as you were learning your purpose at that moment, who were some of those people that gave you that? 

[00:35:23] Sean Rosensteel: [00:35:23] Sure. I think the first people that come to mind are my folks. when I went bankrupt, I had included some money that I had owed to them in the bankruptcy. Yeah. Yeah. 

[00:35:35] Coffee With Mike: [00:35:35] Wait, let me retract that. Not nice. Wow. 

[00:35:38] Sean Rosensteel: [00:35:38] Yeah. Yeah, exactly. So I was like, well, I better call he’s called them and give him a heads up. They’re going to get a letter from the government soon. Yeah. So I made the call and this was guidance that forever changed my life. My dad said something he had said to me a hundred times before.

[00:35:53] Never. I wasn’t ready for it never clicked, but he said, Sean, no one is responsible for you, but you, and then my mom chimed in and said, I think it’s time to find a quiet place and figure things out for yourself. And I’ve been doing that ever since. Yeah. Now, you know, I, I finally had the readiness, I suppose I was finally in enough pain and discomfort to, to, to really hear those words and, and listen and take their guidance to heart.

[00:36:19] So they’ve just been an incredible force in my life, and one of the reasons why I keep going is I don’t want to disappoint them again because they grew up disappointing them over and over and over. And I’m blessed that they’re still here. And so one of my reasons is to not disappoint them again, to not let them down again.

[00:36:39] And that really keeps me going. Let’s see, Wayne Dyer has been just a huge mentor in my life. Awesome. I started reading his books probably seven or eight years ago. And just some of the things that he’s come out with, have just really touched me. I mean, his whole phrase of, you know, I’d rather be kind than, right.

[00:36:58] For example, just so simple. But when I’m with people who I would normally perceiv as difficult or having different views or having a strong argument, just remembering that, you know what, I don’t need to do anything here. I’d rather be kind than right. And let’s just let this person have their say today.

[00:37:16] You know, just keeps me at bay and his whole thing about, you know, changing the way you look at things, the things you look at change and, and shifting perspectives and his work has just profoundly made a difference, for me. Let’s see, Napoleon Hill student thinking grow rich methodology. I’ve been studying that since high school, although I didn’t really understand it in high school. I think for the first 10 years I was reading that book, Mike, my whole aim was financial. And I finally— 

[00:37:47] Coffee With Mike: [00:37:47] got it because that’s how the book, that’s how the book comes off = when you’re that young. That’s the only thing= you know. 

[00:37:52] Sean Rosensteel: [00:37:52] Yeah. Yeah. And then when all of a sudden you’re like, Oh wow, riches don’t necessarily need to. Back to your financial area. Riches can mean anything through any area. And it’s like, when you look at the book through that lens, thinking, grow, happy, thinking, grow physically healthy thinking, grow. Relationally, I mean, when you can actually take a different perspective through that book, no matter what it is that you desire in life, and it’s not just financial gain, it can be anything. It can be a mindset of habit, attitude, deeper relationships, whatever it is. the book opens up. Yeah, and I think that’s what the secret is, by the way, you know, he references the secret and the preface. 

[00:38:37] Coffee With Mike: [00:38:37] It’s interesting. The original manuscript. The one that is almost impossible to find these days, has certain parts inside that are italicized in certain parts of the side that are in bold. and, and they’re intentionally done that way to reveal that secret because you won’t find it in the regular print, any of the normal additions, you won’t see it. One of the things that I noted from that book is the difference between, as you mentioned, rich and wealthy thinking, grow rich by definition of things, material.

[00:39:13] But if you really read the book and I know you have you really read that book, you’ll notice it’s. Think and grow wealthy because of the different types of wealth that there are, and not just material there’s it covers every aspect of life. I mean, if you really read the book, you’ll note that there are different aspects addressed in every story that Napoleon shares.

[00:39:36] And if come on, guys, think about it. This was a guy, this was a guy who, as a kid, the only thing that was paid for were his expenses. Everything else he didn’t get paid. There was no salary to that deal. Carnegie basically told him I’m going to send you around. You’re going to go talk to a few people.

[00:39:50] You’ll come back and you write a book, had no idea what was going to happen when all of that came together. And the only bargaining chip that that was offered was I’ll pay for your brothers, your college, your brother’s college. That was it for those who don’t know that story. Think about it though. Your, again, your book obviously tags into it, intentional living. That’s exactly what he talks about throughout the whole book. Is living intentionally. I think that’s gotta be a part of the secret 

[00:40:21] Sean Rosensteel: [00:40:21] Inspiration for me. I mean, I’ve always said like you can, you know, I can go back to that place of bankruptcy and I can still have my wife and my three kids and be the wealthiest man on the planet. And I don’t think I would ever look at things that way without those teachings, I don’t think I would ever look at life in loss. that same way if I didn’t have that conditioning. By studying that so often. So, that was certainly a big inspiration, for me. And you’re right. It is about intentional living.

[00:40:54] Cause I think for me, like I was looking at the science behind—Because the law of attraction, when I first learned about it, it was too out there for me to comprehend. And I wasn’t into that. I wasn’t into the religious sort of thing. I was looking for some sort of a middle ground and I did a ton of research on this bike and eventually I found something in the encyclopedia Britannica. Remember those were the internet. 

[00:41:20] Coffee With Mike: [00:41:20] That was our internet back in the day. Yeah. We had a set. 

[00:41:24] Sean Rosensteel: [00:41:24] Yeah. Yeah. So in that. Encyclopedia Britannica in the physiology section, it talked about the reticular activation system that functions in our brains. And when I read it, it was wild. And again, my tiny little brain had a hard time understanding this, but our five senses are perceiving 11 million bits of information every second of the day.

[00:41:48] So like we’ve already received 50 million bits of information through our five senses since I said that. But our conscious minds can only reach out and pick out and filter 55, zero of those 11 million bits every second. So this function in our brain, we’re the only species on the planet that has this, what I would call a technology.

[00:42:14] This reticular activation system. So that helps us filter and store information coming from our five senses that is relevant to either our ability to survive or thrive. Right. So the moment I read that I’m like, okay, this is starting to make sense, I need a little science at times to understand things.

[00:42:31] I get it. No wonder why I felt like I was going through the motions, drifting, falling apart at the seams because I never identified what it was that I wanted out of life. And therefore, while I believe my environment is abundant, I was missing it. And what’s interesting is once I activated that piece of technology, I’ve always said like the most powerful app in the world is sitting right between our ears.

[00:42:56] And all we have to do is activate it in the moment we do everything shifts and all of a sudden the right solutions show up the right people, magically appear the finances finally come through, like all these what seem to be miraculous things occur. And it’s because we actually took the time to define and decide what it was we want.

[00:43:16] So for me, that’s what a lot of think and grow rich about is about, is conditioning your mind to start to look for what you want or start to look for the good in situations versus looking for the bad. You know, so many years ago I’m like, you know, it’s so easy to get offended. Like it’s like the new cool thing is for all of us to just walk around and be offended at everyone, everything, everything.

[00:43:46] And I made a decision years ago like that’s not how I’m going to live my life. Like I’m going to be the guy who doesn’t get easily offended. I’m going to be the guy who lets people be and just lives his life. Like for me, I just want to feel good. I just want to feel happy. I want peace of mind. Like these are all things I value. And if I walk around focusing on all the things that are wrong, I feel— 

[00:44:06] Coffee With Mike: [00:44:06] Yeah, it’s all you’re going to find too. 

[00:44:08] Sean Rosensteel: [00:44:08] Then that shows up, it shows up in my environment. So I kind of realized that I was asking myself this question every day. Well, what’s wrong with that? What’s wrong with this? What’s wrong with this person? What’s wrong in the moment I shifted and said, well, wait a minute. What if I could find what’s right about that? What’s good about this. All of a sudden, my focus shifts to what’s good versus what’s bad. And I lived from that place and it changes everything because. Your brain once you’ve focused on, like, you want proof, your brain looks for proof.

[00:44:39] So when you make a decision or where you have a belief, it’s faith, one. It’s like when you have a belief in something, your brain scans the environment and it looks to prove those beliefs. So you got to be careful with that. And I think that’s what thinking grow rich did for me is it helped me start to focus on some of the things that I really wanted out of my life. And it’s certainly an inspiration for my book, too. 

[00:45:01] Coffee With Mike: [00:45:01] Oh, sure. I wouldn’t doubt that a bit, tag onto what you just said that same attorney, that was our critical thinking professor. He sent us home on our first day, said your brain looks for proof of what it is that you think is right. 

[00:45:14] Sean Rosensteel: [00:45:14] Bingo. 

[00:45:15] Coffee With Mike: [00:45:15] So he says, here’s a challenge. On your way home, find all the Mercedes-Benz he says, now watch tomorrow, I’m going to ask you how many, how many other kinds of cars you saw? You’re not gonna be able to remember any of them, but I bet you’ll remember exactly how many Mercedes you saw. Sure enough. How many guys saw Honda today? How many of you guys saw Toyota? A couple of hands went up. How about Mercedes? Every hand went up. It’s like—  

[00:45:44] Sean Rosensteel: [00:45:44] It’s that technique. It’s why you go looking for, you know, you’re in the market for a new car, same, make model, vehicle, color, everything, you see it everywhere. You want some new shoes. All of a sudden, everybody walking down the street has those same shoes and the right color. Yeah. 

[00:46:02] Coffee With Mike: [00:46:02] It’s amazing what our brain is actually capable of doing. There’s somebody that has been, has been doing some stuff around, thinking grow rich, a guy by the name of Paul Martinelli. You’ve mentioned that you’ve hung out with him virtually. You hung out with them a little bit to find out a little bit more bottom.

[00:46:18] He’s one of those guys who is definitely an inspirational kind of person and those, and those thinking grow rich inside out, he’s run programs on them and stuff like that. What’s a story you can share of inspiration from that?

[00:46:31] Sean Rosensteel: [00:46:31] Yeah. Yeah. Paul’s an amazing guy. So is Rodney. He’s amazing, you know, they run the empower living community, and I think they’ve done two or three, Mike, I believe at least two, at least these series. So, I tapped into the last one that they did. I think it was last year.

[00:46:49] Coffee With Mike: [00:46:49] Actually I missed that one, but yes they did. 

[00:46:52] Sean Rosensteel: [00:46:52] Yeah. And that was awesome. I mean, that to me is like a lifelong study. Right? For me, it’s an annual read. It’s one of my annual reads. And, it’s one of those things where you read through it, you’re in a different phase of life. You have different things you’re focused on in life and you always pick something new up along the way. So, that study that they did was incredible because it certainly came from a different perspective than I had.

[00:47:12] Right. Yeah. So very valuable. And, yeah, I had the privilege of going on and going live, with, with some training this year. Nice. This must’ve been maybe a month or two ago. they invited me into the community and they kind of gave me the stage for about 15 minutes, which was a lot of fun. And, and, Paul introduced me in, of course, you know, I’m like, Paul’s introducing me.

[00:47:32] This is amazing. You know, it was such a cool experience and yeah, those guys are so genuine and they’re so generous. And I look at Paul and Roddy as, as you know, more of my mentors. Absolutely. No question about it. Yeah. 

[00:47:47] Coffee With Mike: [00:47:47] It’s people like that. Like, same thing with my book, when I, I asked Ben to write the foreword for my book and he’s like, you got it. I was like, that’s it. I mean, it’s that simple? He’s like, yeah, you got it. You want me to write the Ford? No problem. We don’t always give ourselves enough credit, I think is, is half of it. When we, when we don’t realize that what we’re trying to do is contribute to the world. 

[00:48:14] Sean Rosensteel: [00:48:14] Right. 

[00:48:14] Coffee With Mike: [00:48:14] And then all of a sudden it’s like, so-and-so introduced me. So-and-so is doing this for me. And it’s like, w how, what am I that am I that significant? 

[00:48:27] Sean Rosensteel: [00:48:27] Well, yes. 

[00:48:29] Coffee With Mike: [00:48:29] Yes. And yes. What you probably don’t realize is you always have been, you just didn’t know it. That’s right. 

[00:48:38] Sean Rosensteel: [00:48:38] What is it like one in 400 million odds of being born. 

[00:48:41] Coffee With Mike: [00:48:41] Exactly as a human.

[00:48:43] Sean Rosensteel: [00:48:43] That’s speculation, but—  

[00:48:45]Coffee With Mike: [00:48:45] Yeah, but even then just even the speculative odds are insanely against us. Yeah. Yeah. Here we are. 

[00:48:53] Sean Rosensteel: [00:48:53] Here we are. So while you’ve arrived at this exact time and this exact location, there must be—  

[00:48:58] Coffee With Mike: [00:48:58] There’s gotta be a reason. 

[00:48:59] Sean Rosensteel: [00:48:59] There must be a reason behind it. 

[00:49:01] Coffee With Mike: [00:49:01] Right. So why are you sitting on your button doing nothing? 

[00:49:05] Sean Rosensteel: [00:49:05] And if you’re out there wondering what it is, then that’s your purpose. Your purpose is to discover why you’re here. Like there you go. There’s a clue. And I think a lot of people don’t like you look at Bronnie Ware’s work and, I opened my book with one of my favorite lines from the death of Yvonne Elliott and in the final moments in his life. I’m one of those really weird mortality motivated people, constantly thinking about my death.

[00:49:30] Coffee With Mike: [00:49:30] That’s a a good book, but it— 

[00:49:32] Sean Rosensteel: [00:49:32] Keeps me on the straight and narrow. But, you know, he’s in the final most. And he’s like, what if my whole life has been wrong? So, we’re experiencing these regrets at the end of our lives and to the degree that we can minimize those types of questions. So we look back and, and we have confidence and certainty today is so important.

[00:49:54] So getting back to what we were talking about, cause that’s a rabbit hole in and of itself. I think that a lot of us, if this is true, if we reach the end that we have this regret, if we’re thinking about it today, that’s the tap on the shoulder. That might be the U-turn we’re looking for. If we know, if we’re sitting here knowing that we’re going through the motions, we’re playing small, we’re withholding, we could be contributing on a greater level, not making the most of our God-given talents, abilities wasting our time.

[00:50:25] Those are signals.  Those are some signs that you’re being called. You know, you’re, you’re being tapped on the shoulder and there’s so many people are like, well, I want to live more intentionally Sean, but I, I didn’t, I didn’t go bankrupt. It’s like, well, that has nothing to do with it. I use that event in my life as my wake-up call.

[00:50:44] I did a little introspection and I found some meaning in that difficulty. And I used it as fuel for my future. You can use this pandemic. You can get out of bed, stub your toe and use that. Like, you know, cause I used to sit back and I’m like so many of these incredible people in the world, like. They had an accident.

[00:51:07] They lost their limbs. They lost a child, you know, they’re like, Oh my gosh. And I played small and I didn’t do what I really wanted to do. What I didn’t contribute at the level I knew I was capable and meant to contribute because I was like, I don’t have that. I don’t have that big, well, you don’t need it.

[00:51:26] If you have a feeling that you’re holding back. And there’s something that you’ve procrastinated. Like that’s your sign, or if you’re not sure what your purpose is like, well, then your purpose is to go seek it. I got to the point where it’s like, I was thinking purpose had to smack me like a ton of bricks in the face one day when I walked out of the house.

[00:51:44] And I’m thinking if I wait for this. Something really bad’s going to happen. I’m like, because that all these people with these significant purposes, like they went through some serious struggle. I wouldn’t wish that on my worst enemy and I don’t want that to happen to me. And, who was the Roman poet who said like death twitches my ear, live I’m coming, you know, live? He says I’m coming. That’s just like, I have chills. Just thinking about that. 

[00:52:14] Coffee With Mike: [00:52:14] Of course. Now you do that. I got to go look it up. 

[00:52:16] Sean Rosensteel: [00:52:16] Yeah. It’s just one word. I’m drawing a blank here. I know he was like a Roman poet. Virgil. Thank you. 

[00:52:29] Coffee With Mike: [00:52:29] I knew the name and I’m just like, it’s simple. 

[00:52:33] Sean Rosensteel: [00:52:33] But it’s okay. We’re in this together. 

[00:52:37] Coffee With Mike: [00:52:37] Dammit. 

[00:52:39] Sean Rosensteel: [00:52:39] Dammit. So anyways, I think that that’s enough. That’s all you need because a lot of us live, complacently and we kind of go through the motions and we drift and then we make it to the end and we’re like, ah, I missed it.

[00:52:51] Yeah. I had this gift called life. I had this one opportunity. We missed it. So I think if you’re feeling that way, That’s enough and you can find meaning, you know, we’ve all had our struggles. We all have stories to tell. It’s just, we haven’t done that reflection. We haven’t taken in this time to do that introspection to say, what did I learn about that challenging time in my life? Exactly. What did this struggle teach me? And that’s the story and you probably have hundreds of them. 

[00:53:19] Coffee With Mike: [00:53:19] It’s interesting that most people never take that moment. You know, there’s a lot of talk about reflection and stuff, and I, I don’t know that there’s enough explanation around that, what it means and what it is that you do in reflection to understand all of those lessons that comes through.

[00:53:32] I swear, there’s a bunch of people walking around that have no idea. They’ve had 15 lessons in a day and they don’t stop. They don’t stop to just take a moment and go, well, what happened today? That was such a lesson for me, what did I learn? Did I learn now? Is there something to learn? Every, every one of those questions is valid.

[00:53:49] And if you haven’t taken the time at the end of the day, I don’t care how busy you are, whether you’re a student and entrepreneur or a business professional, I don’t care if you haven’t taken the time at the end of the day to at least take an assessment of what happened. You’re missing out on all the lessons that life is trying to tap you on the shoulder with the very things that you were just saying, coming back on the back of me and going, Hey, I’m here. This is better. 

[00:54:11] But you don’t want to, you don’t want to miss this one. You know, there’s a flow that’s happening trying to help you get to your next space, your next spot, pay attention because somebody is going to need it.

[00:54:25] Sean Rosensteel: [00:54:25]  I think that’s an important, you know, that that’s a mindset or I don’t love the word mindset because it’s being used so much often, but that’s an important attitude I think, to carry with you. Yeah, cause that’s life happening for me. Not to me. And I have to just slow down and take a little bit more in and stop, but it’s hard to do. Isn’t it Mike? Cause it’s like we’re in the information age being bombarded with thousands of messages a day and it’s not easy right now.

[00:54:57] Coffee With Mike: [00:54:57] What was that? The meme life is running at 50 WTFs a minute. Okay. And, that is absolutely true. When the age of information first became available, so many people got so busy and overwhelmed was instantaneous. Nobody knows what to do with it. Right. 

[00:55:16] And it hasn’t slowed down. It’s only gotten worse. People have gotten used to it, but they haven’t gotten used to how to deal with the overwhelm. Cause they’re still allowing it to happen. It’s still happening on the daily, right. With everything that she got. And we’re going to talk a little bit more about, yes. It’s time for us to take one more break and then we’ll come back. We’ll talk a little bit more about that. The book, the system, you know, where people can find you and all that kind of stuff. We’ll be right back guys in about 30 seconds. 


[00:55:43] It feels weird. I just said, and we’re back and now, and we’re back here at . I was literally saying that before I turned the recording back on. Ah, shucks, Sidney Rashaun, Rosensteel bestselling author on Amazon for The School of Intentional Living. The last section we talk about, you know, what’s going on now? Sean kind of alluded to, Oh, well didn’t allude. He basically shared with us where he’s at. He’s actually in Dallas now. You’re still coaching, I would assume? And your practice is based around this intentional living model that you’ve evolved and created. How long has that been running? 

[00:56:16] Sean Rosensteel: [00:56:16] About six years publicly this year. I mean, I was privately coaching by referral only, you know, started with friends and family who were like, Hey, what are you? What are you doing over there? And then it got into some referrals and then it got, eventually I was doing corporate groups and things of that nature, which I still am occasionally, but for the most part now, I’m promoting my online course, which is. Done really well. I’ve been very grateful for some of the results.

[00:56:42] I’ve seen some of the transformation the students have been getting. I still do offer coaching. I don’t promote that much at all. typically some students go through and they’re like, Hey, we want to work one-on-one so if I have spots, I can do that. And then about once a quarter slowing down a bit, maybe once a quarter.

[00:57:00] Now I’m doing group coaching. Like what I call an acceleration program. Cool. Where we essentially take down, you know, what, what are the 12 modules in the course in a six week period, meet twice a week via zoom, typically groups of eight to 12, somewhere around that size. But I don’t think I’m promoting those either right now. Just kind of slowing down the year and figuring out, you know, what’s next for next year. 

[00:57:22] Coffee With Mike: [00:57:22] Right on, right on. I’d be interested in learning a little bit more about your next group when that comes up because I have a few people that would probably be interested not unlike myself. 

[00:57:32] Sean Rosensteel: [00:57:32] Thank you.

[00:57:32]Coffee With Mike: [00:57:32] Do you have any more new books coming out on the horizon? Anything else coming out? 

[00:57:36] Sean Rosensteel: [00:57:36] Like I got eight. 

[00:57:39] Coffee With Mike: [00:57:39] Oh, is that all?

[00:57:40]Sean Rosensteel: [00:57:40] I got eight ideas and it’s so difficult for me to withhold. I love the writing process. I mean, as much as the challenge is that was. You know, there’s like six, I look at writing a publisher publishing a book. Like there are six main steps or phases that you have to work through.

[00:57:58] That’s in my experience and through all the training I had. And I look at that writing phase, like that was such a great experience. Cause you’re challenging yourself. Yeah. Everything is so challenging, but there’s so much growth in all of that activity. So I would love to write my next book. I know what it is. I have an outline. I can’t wait to get my butt back in the seat, but I also feel like this first book of mine is important. And I, and I feel like I have to stand my post for a little while and I’ll probably stay put and continue to promote the book and continue to, enroll students in the course and continue to do some coaching from time to time, just because I think that’s got a long runway.

[00:58:39] And I think that it’s important enough to. So invest more time in it, as much as I want to go off and write that next book, I feel like I owe a responsibility to this first one to, to continue the tour, so to speak. 

[00:58:53] Coffee With Mike: [00:58:53] No, that makes absolute sense. And I think a lot of people will appreciate the fact that you are going to stand the post for a while. Cause I think that’s a platform where a lot of people need to catch up. cause there’s still a lot of people out there that, that. Having come even close to some of the things that we’ve discussed. Here’s a question: who’s a good candidate for reading this book?

[00:59:16]Sean Rosensteel: [00:59:16] I think when I, so first and foremost, this is a broad topic and as much training and coaching that I received told me that I have to identify a niche or I have to identify an ideal reader. Like for me writing this book to keep me authentic, honest, integrity, transparent. Like I wrote this book for my future children because I’ve been in that place. What Victor Frankl calls the access, the existential vacuum, right? I’ve been in that place that is void of meaning. That is purposeless.

[00:59:52] And I wouldn’t wish that on anyone. I wrote this book with my future kids in mind. Cause I figured, you know, if they’re ever in a place in life and there as lost as I once was, and still am from time to time. I want to give them a little bit of a map out of the woods. Yeah. They’ll probably never read it, but that’s kind of who I had in mind.

[01:00:13] Right. But right now, out of all the feedback I’ve gotten since July, the great Swiss psychoanalyst Carl Jung talks about the stages of life the morning, the afternoon, and the evening of our lives. And what I’m finding is it’s these people in the afternoon of their lives that are still using the same playbook from the morning of their lives. That this book is really attractive because this is a playbook for the afternoon. and it’s people who are feeling like they’re going through the motions, they’re discontent in one or more areas of their life. And they’ve kind of arrived in a place where they’re thinking, I thought I’d have greater health by now.

[01:00:57] I thought I’d had deeper relationships by now. I thought I’d have more wealth by now. I’m not where I want to be. Right. And, and I know there’s so much more, so I need to make a big shift. Yeah. So I feel like this book is for people who are making that shift, they’re going from maybe blind ambition to more meaningful ambition and their life, or they’re going from, Hey, I’ve done everything everyone has told me to do.

[01:01:21] I’ve pleased everyone. And I’ve never actually taken the time to live life on my own terms. Not that that’s an egotistical thing. It’s just like, I need to start living life the way that I believe. Live it in a way that, you know, it was designed for me. Yeah. so I look at it as kind of a playbook for people who have arrived in the afternoon of their life.

[01:01:40] And they’re not satisfied with where they are and what they’re looking for. Just to a new approach where they don’t have to reinvent the wheel. They don’t have to learn anything new. They can kind of take this plug and play it and just move forward with it. And it’s, as we mentioned, it’s very relatable. It’s really simple.

[01:01:56] I grew up, my dad just reeled this home. He was always like, Sean, you know, complexity is the enemy of success. Keep things simple. So this is really simple and it’s a short read. It’s like 125 pages if you don’t include front and back matter. I mean, it’s w we stripped that is a short read. It’s a short read. We stripped it; my editors did a great job. It was a little over 200 pages and they came and just hurt my feelings. 

[01:02:21] Coffee With Mike: [01:02:21] I wish I had your editors. My book has way more than that. And I think though, zooming in on solid content that is playbook. Cause mine’s is more stories and stuff like that. It’s there there’s relatable guidelines and philosophies in it, but it’s not. It’s not like that. Maybe I should rewrite that book. There is a thought.

[01:02:44] Sean Rosensteel: [01:02:44] You know what though? Different strokes for different folks. I have a lot of people saying, Hey, thanks for keeping all the fluff out. But then I have, you know, a handful of other folks who are like, where are all the case studies and testimonials? 

[01:02:57] Coffee With Mike: [01:02:57] Yeah. That’s yeah. 

[01:02:59] Sean Rosensteel: [01:02:59] But personally, Mike, like I read a book and I’m like half of this book was chocked full of like self-serving for the author, testimonials that like, I get it. I don’t need another tea. So I told that to my editors. I said, I just want this to be straightforward to the point. Here’s how it works. And then they hurt my feelings and gave me that result by taking so much out of it. But I would do it the same way. Again, it’s just a real quick and it’s one of those things where, and I tell them, I suggest this to the reader right upfront.

[01:03:31] Just take a pass through this, you know, read this book, cover to cover it. Only take it out a couple hours. Yeah. And if you like it, if it’s in alignment, if it meets you where you’re at, which is my goal here.  Then if you buy into it and you believe me and you like you, you share my values and my beliefs and you like this, it’s for you.

[01:03:54] Then go back with a fine tooth comb and actually execute the assignments at the end of the chapters otherwise it’s not worthwhile to dig it. And it’s like, well, we don’t even know where we’re going here. So I always like to do that 30,000 foot view, get a lay of the land, so to speak and identify is this congruent with where I am in life, you know, do I buy into this or not? So I would recommend taking a quick pass, make sure you like it. And make sure you trust me as, as, as your guide. And then if you do come back through and all the materials are there for you, 

[01:04:24] Coffee With Mike: [01:04:24] I think you’re the first one that’s actually said that in all the podcasts that I’ve done, because I’ve had a lot of authors here and that, that makes absolute sense. When you’re, when you’re taking a look at a book, it needs to be congruent with what you are looking for. 

[01:04:37] Sean Rosensteel: [01:04:37] One of the biggest lessons I’ve learned, one of the biggest time savers I’ve learned, Mike is like, There are we’re in the information age, there is no shortage. We have the world’s wisdom in the Palm of our hands and saying 99% of it’s not great, but there’s some incredible teachers out there.

[01:04:54] Yeah. And all teachers today hold office hours there 24/7, 365. So when I talk about congruency, like I used to buy programs and buy. No books, whatever it was, any sort of learning material in different modalities. I used to buy it and I’d start to apply it, but then I would get off track or then I would stop or then I would fall shirt or I sh I lacked follow through.

[01:05:18] And I was like, why do I need this thing? I want to make more money. I have to make more money. Why do I keep starting and stopping? And what I recognize is that. If I don’t have a car, the car, if the congruency factor isn’t there with the person teaching it, I don’t believe that person and I’ll stop. So it’s really important that we connect with teachers, authors, thought leaders, online course, developers, seminar, whatever it is we plug in and tap into information where we feel congruency with that teacher, the relevancy components.

[01:05:47] It’s like, why would I go learn how to care for orchids if orchids aren’t orchid care isn’t relevant? I don’t do that. It’s not relevant. So the relevancy factor is easy. Usually when we have a need, we seek out a solution and we find it. But what’s important is that we have that congruency factor with the person delivering the information because it’s rapport. 

[01:06:14] Coffee With Mike: [01:06:14] Yeah. 

[01:06:15] Sean Rosensteel: [01:06:15] Yes. If we don’t feel that, or if the author writes in a, in a style, like I I’ve, I’ve read a few books where I’m five, 10 pages in the title, the subject matter fascinates me, but I’m like, you know, I’m about to vomit, author’s writing style and the ego that this author Brit, like, I can’t, it just repels me.

[01:06:34] So I stop. I don’t try to force myself through it. I know I’m not going to apply anything. Cause I don’t have the belief in the person who did it. Yeah. So for me, that’s been a huge wake up call like, Oh, got it. And now rather than like what I look for solutions, I also look into the person designing the solution.

[01:06:51] Yeah. To make sure that I buy in wholeheartedly and that belief isn’t going to stop halfway through the application process. Right. and it’s one and we all want different modalities. We talk about, it’s not about reading the book. You know, maybe you’re a listener, maybe your preferences, audio, and you’re a better listener than you are a reader.

[01:07:09] Great. Grab an audio book. There’s a lot. It’s why I have an online course. It goes deeper. There’s advanced training. There’s video tutorials. There’s implementation. There’s all these features, but I really did that for people who are like, look, I’m not a good reader or look, I don’t read books. But if you had an online course, like I consume online courses, like no one’s business.

[01:07:31] So, I guess now I’m on like authorship and business modeling for authors here, but it’s like, you have to change the modalities up to make sure that you are in line with the preference, that the consumption preference of the customer, right? Because not everyone reads books, a very small percentage of us actually continue to read books.

[01:07:52] Coffee With Mike: [01:07:52] And there’s still a very small, there’s still a ton of people that need it. 

[01:07:56] Sean Rosensteel: [01:07:56] Yeah, so something serves it this way, sir. That way it’s like you have to serve it up in different ways and some is more advanced than others, but either way you have to give a menu because certain people don’t read or certain people hate online courses.

[01:08:11] Certain people need the connection of that community and want to do that. Mastermind or group coaching approach. Other people value one-to-one help. So it’s like you got to have all these different kinds of ways of. Getting people to consume your information. Absolutely. 

[01:08:28]Coffee With Mike: [01:08:28] I’m going to what’s the term, I’ll just say I’ll just, I’m going to assume it’s still available on Amazon?

[01:08:39] Sean Rosensteel: [01:08:39] It is. Yeah, right now I’m doing a little small promotion, not a big deal, but on my website, Sean You can actually get a free signed paperback with a little personal message in there for you not just pay a small fee for shipping and handling. That’ll also give you half off the audio book and the keynote version, if you want those versions as well, even better.

[01:08:59] So yeah, it’s a little deal I’m doing not a huge deal, but something. Different. And then, yeah, it’s on Amazon, Barnes and Noble, Hudson Book. I mean, anywhere books are sold. Apple, Google, you can find it anywhere. 

[01:09:09] Coffee With Mike: [01:09:09] And then, Is that the only website that you have or do you have others? Okay, perfect. So all of those links guys will be down below, of course in the comments, make sure that you give them a follow up, check out his website, stop in and say hi. I’m assuming you’re on social too? LinkedIn, Facebook, et cetera. All right, cool. and I know we have those links as well, so those, those will also be done below. we’ve literally reached the end of our time. 

[01:09:33] Unfortunately. I never liked this part of the show cause it’s always like, but we have so much more to talk about. I think, I think at this point, people at least have a really good idea of what intentional living is. If you haven’t been listening, go back and listen again, because. Sean shared a lot, and I’m sure there’s a bunch more to share. So it would, we’d love to have you back if you have the time. we’ll do a round two we’ll we’ll, we’ll get a little, a little more loose. If you will, about sharing stories and, and inspirations. 

[01:10:01] Sean Rosensteel: [01:10:01] We’ll have a little more coffee. 

[01:10:02] Coffee With Mike: [01:10:02] We’ll have a little more coffee. Lord knows I need to have another cup. Because it was my first one and my tongue was pretty bad this morning when it came to getting tied up. 

[01:10:09] Sean Rosensteel: [01:10:09] Mike is going to double dose to the Claritin. 

[01:10:11] Coffee With Mike: [01:10:11] And along with that cow, jeez. Yeah. For those of you that don’t know. And haven’t really paid attention. I live in Las Vegas, Las Vegas, while it is a wonderful city to live in, out in the burbs. We have every non-native type of plant you can think of that doesn’t belong in the desert, which, which leaves us with. Some kind of allergen every season of the year. And what’s funny is we only have two seasons cold and cold and hot. 

[01:10:41] And we still get every kind of bottling that comes in and of it that, ah, it’s crazy. but yeah, we reached the end of our time. we want to tell everybody again, thank you. We love you for stopping in and taking a listen. If you’re watching us on YouTube, make sure you hit that subscribe button and hit that bell so you know when we get more awesome people like this to come on and share their insights. If you’re listening on any of the platforms for podcasting, make sure you download a subscribe on your favorite one.

[01:11:07] If you’re listening on Anchor, you know you can support us; every little bit helps this little podcast that’s growing. I think we’re almost up to 120 odd episodes at this point, my goal is to hit 500.

[01:11:23]Sean Rosensteel: [01:11:23] Good for you. 

[01:11:24] Coffee With Mike: [01:11:24] And for everybody that’s relevant to life, that’s relevant to increasing and then being successful in the way that they wish to be. Again, finding that purpose. Stay alive, people, you know, keep going. We always try to find people that can bring. This kind of value to you, this kind of relevance to life. And it’s the reason that we always see the same thing at the end of every show. Stay up, stay safe, stay healthy and live for Sean Rosensteel and myself, Coffee With Mike. Ciao for now.

[01:12:10] Outro: [01:12:10] For information on Java Chat, visit You’ve been listening to @CoffeeWithMike on Java Chat. Tune in weekly to this podcast. For the next episode, you can also download or subscribe today on your favorite podcast platform. A production of Oasis media group, LLC. Located in Las Vegas, Nevada. Copyright 2019, all rights reserved.

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