Trent V. Bray – Founder of Hustle Energy

Trent V. Bray – Founder of Hustle Energy – Transcript

Intro: [00:00:00] Who wants coffee? Who wants a pot of coffee? I just make coffee. You want a cup of coffee? Sure, here you go! Who wants coffee? Anybody else want coffee? And now it’s time for the man with the caffeine, the new tropics for the brain. It’s @CoffeeWithMike, hang in, hang tight, grab your cup and let’s get this thing started.

[00:00:28] Mike: [00:00:28] Hey everybody! Welcome back to Java Chat. This is @CoffeeWithMike, and we are hanging out with an entrepreneur today. Brought to you by, as you can see if you’re watching on YouTube, beard. 

[00:00:40] Trent Bray: [00:00:40] Yes, we are both rocking the beard. 

[00:00:44] Mike: [00:00:44] We are bearded men. It’s interesting that this morning we first came on the pre-show. I was looking at you, and I’m going, “Dude, it’s just beard power today. What’s going on?” And you’re like the first guy, actually, your beard might be a little longer than mine, which is cool. 

[00:01:00] Trent Bray: [00:01:00] It’s a contest. 

[00:01:01] Mike: [00:01:01] No, no, it’s a wizard’s pride. That’s all there is. For those Harry Potter fans. So, Trent, where are you located?

[00:01:12]Trent Bray: [00:01:12] , I’m out of a suburb in Salt Lake City, Utah.

[00:01:15] Mike: [00:01:15] Okay. So you’re not too far ahead of me. You’re up in mountain standard time. Trent’s been running his own business for some time. You guys, he actually he’s like, you kind of got the backstory of Gary Vee


, dude. You sold baseball cards, just like he did.

[00:01:28] Trent Bray: [00:01:28] I did. Heobviously went on to be much more successful than myself. However, as he likes to say, you’re still young. 

[00:01:38] Mike: [00:01:38] Yeah. You got, dude, you got so much time here. I mean, I look at Gary and I, because he’s just a little younger than me. , wow. My birthday’s coming up too. I just realized that. Well , he’s just a little younger than me.

[00:01:51] And I remember back in my days when I was a kid, that was a thing. It was either selling candy bars, which meant running up to the corner candy store and grabbing them for a nickel and coming back and selling them for 15 cents. And you made money. That was good money back then for a kid. You either sold lemonade or you traded cards.

[00:02:10] Well, he sold them and you sold them. So that was the beginning of the entrepreneurial journey. And since then, you’ve done a web design company at the age of 14. Phenomenal. If you don’t mind me asking, how old are you now? 

[00:02:26] Trent Bray: [00:02:26] I am 35. 

[00:02:28] Mike: [00:02:28] Oh yeah. You got tons of time, dude. You’re also, you’re a coach or consultant? Is that correct?

[00:02:35]Trent Bray: [00:02:35] I do some consulting for small businesses. I’ve done a handful here locally that I’ve worked hand-in-hand with, and it’s been a good experience. So open to more opportunities in that regard. 

[00:02:51] Mike: [00:02:51] So basically local business kind of deals. 

[00:02:55] Trent Bray: [00:02:55] Yeah. 

[00:02:55] Mike: [00:02:55] Awesome. And then, guys get this, he’s got his own podcast. He’s got his own company. We’re going to get into the company and the stuff that he’s got. It’s a cool company called Hustle Energy. I actually, in fact, the website is Hustle.Energy. So all these new extensions dude, man, you know, when this all started “.com.” If you didn’t get your “.com “you were toast, right?

[00:03:18] And especially when they came up, well, now there’s “.net” now. Not the same. And then, the “.co” came out and everybody got excited. And I was like, still not the same 

[00:03:29] Trent Bray: [00:03:29] Because of that, I also have 

[00:03:32] Mike: [00:03:32] Oh, there you go. That’s it. That’s perfect.

[00:03:37] And for those of you watching, I am actually drinking the drink because Trent was kind enough to send me some to try it out. And I’ve been off coffee now for probably about a week. Just amazing, dude. I mean, it only amplifies what they call that hyper-focus when it happens, which ends up me sitting around after everything’s done going, what do I do now? What do I do now? I pick up books, watch videos, and learn more DaVinci. 

[00:04:11] So I mean, give us an idea of who Trent Bray is. I mean, beyond that. Where have you been, what have you done? Why this path? 

[00:04:22] Trent Bray: [00:04:22] So, yeah, first of all, I didn’t give you, I didn’t thank you at the start of the show, but thank you for the opportunity to come on here and talk to you.

[00:04:32] But, so my story, you know, my parents were both entrepreneurs and it was great to see kind of some of the behind the scene stuff and it’s like, Hey, I want to be an entrepreneur. That’s just, you know what I mean? That was my path. But there was a lot of forwarding experience involved in that because I saw them when they were at their most successful.

[00:05:01] So I’m the youngest child. And so it was like, Oh, well this is easy. You know, I got this. So, you know, I started doing baseball cards, like you’ve mentioned it, at age six just buying some cards. And, when I get duplicates of desirable cards, I’d go lay out a blanket at the park, you know, try and get passersby to buy some of those cards and then reinvest in the new cards.

[00:05:31] But then you know, at about 14, I got really interested in websites. And, so I was like, I want to learn how to do this, but at the time, there’s no YouTube. There’s no real resources out there. I’m 14. So I can’t go drive to the local bookstore to pick up a book on HTML.

[00:05:57] Right? Everything was coding back then. So I just went to web pages, right clicked, hit view source code and reverse engineered it. 

[00:06:11] Mike: [00:06:11] You went to Hardaway.

[00:06:12]Trent Bray: [00:06:12] Yeah. Put it into a notepad, you know, like, okay. It starts with this tag and ends with this deck. Okay. Now let’s work our way in between that. And, so I always knew entrepreneurship was going to be my path, but like I said, I thought it was easy. And so I’ve had a lot of learning experiences through the years. So I’ve had regular jobs and you know, what to make ends meet, but you know, beyond that side of me,, I’m a dad of three kids. Been married for almost 13 years now. And, you know, my big passions in life are entrepreneurship and cars. I absolutely love cars, honestly. 

[00:06:54] Mike: [00:06:54] What kind of cars? 

[00:06:57] Trent Bray: [00:06:57] So I tend to skew a little bit more towards the modern side of vehicles, but I can find anything I liked about any vehicles. I’m geared more towards sports cars, but that honestly was the start of my motivations with business. It’s like, okay, I’m going to start this business so I can get this car. And then I’ll work hard enough to get this car. And obviously that’s not a long term strategy, but it works. 

[00:07:34] Mike: [00:07:34] You’d be surprised. You’d be surprised, brother, how many people think of. You essentially went the traditional route. When did you figure out that it wasn’t everything that looked like it was? What was the first flag that said no? 

[00:07:53] Trent Bray: [00:07:53] So I, you know, I did web design company for a little while, a couple years and put some of that money into vending machines. You know, I was making some money off that. And then honestly, it all really started going downhill when I got my first car and started driving because then it was like, I just want to go driving and I would just want to have fun. And you know, I wanted to be a teenager. Like the money will keep coming in and I’ll work when I need to. And then, well, if you don’t do prospecting, it’s hard to get more people to your company, right? 

[00:08:32] So it’s like, alright, well this web design thing isn’t the path. That’s just what it is. That’s what I thought it was. Of course, that’s not the case, but, I was like, all right, I’ll move onto something else. I still had the vending machines. They were still making some money. And then it’s like, well, my other passion is cars. So I’m going to start a parts distribution company. So it’s yeah, so I started lining up suppliers and well, it’s not as exciting. 

[00:09:12] Mike: [00:09:12] I’m about to say if you have shareholdings in O’Reilly’s or AutoZone, we’re going to have a whole different conversation here.

[00:09:17] Trent Bray: [00:09:17] No, no. So this was aftermarket parts, so like, you know, the tuner scene, the exhausts and, you know, wheels and things like that. And so what I did is, again, I just felt like it was too easy. So , believe me, I’ve had lots of humble pie over the years, but no, that’s all good. So I started lining up distribution deals with companies, and then I just kind of sat on it and simple, like, okay. I’ve got this deal locked down. I’m going to go start trying to find people. 

[00:09:53] Well, I didn’t actually ever finalize the deals. It was just like in theory. I haven’t put it on pending, but it’s like, yeah, I’ll agree to a distribution deal. And you know, these are the prices and I just kind of let it sit for a couple of weeks while I’m trying to drum up business.

[00:10:13] Well, it turns out other people had been talking to those companies as well in my market. And they put the pen to paper before I did. So I kind of shot myself in the foot there. And, you know, at that point in time, it’s like, oh, I’ve got a couple people now, but I’ve lost the distribution deals. 

[00:10:34] And so it was more or less retail arbitrage, where I was trying to find the best deals. And then have a very small markup and sell it to somebody else. And obviously that did not work very long because I didn’t have the agreements in place. And by the time that, you know, I moved into other companies it was already something that they’d struck deals with other companies. That’s always, again, all my fault, but I thought it was easy. 

[00:11:10] Mike: [00:11:10] So looking from that story, where did you go next? I mean, that one was basically, you just didn’t know, honestly. What you don’t know, you don’t know. You learn the hard way. We’ve all done that. Moving into the next one. What did you find? What was the next thing that you found at that point?

[00:11:28] Trent Bray: [00:11:28]  I was in high school and—

[00:11:34] Mike: [00:11:34] High school and you were doing this? Holy geez man, that’s crazy.

[00:11:37]Trent Bray: [00:11:37] Right. So I, you know, I was immature too. I’ve only mentioned this, I think one other time, but you know, the TV show Pimp My Ride was at that point in time was—

[00:11:50] Mike: [00:11:50] That was with Exhibit wasn’t it.

[00:11:51] Trent Bray: [00:11:51] Yeah. So I started this company up and I was like, you know what, I’m going to play right into this. So the company’s name was Precision Import Motor Parts. 

[00:12:02] Mike: [00:12:02] Oh, nice. 

[00:12:05] Trent Bray: [00:12:05] Something that I’ve got the, I mean, just off to the side here, I’ve got the LLC paperwork for Precision Import Motor Parts. It helps remind me that I don’t always have it together.

[00:12:18] Mike: [00:12:18] Boy, if Exhibit would have caught on to that, you’d have had a visit. I guarantee it. 

[00:12:24] Trent Bray: [00:12:24] Yeah. Yeah. MTV would have come knocking. Yeah. Anyway, at that point in time, it’s like, alright, I know I need to do this entrepreneurship thing, but right now I need to be able to make some money to graduate high school. It’s like college just isn’t my path. So I’m gonna get a job, and I’ve had a few odd jobs. I think at that point in time, I picked up some seasonal work at Best Buy. I like electronics, you know, I’m going to try this out. And, I liked it and I was like, all right, well, I could make a career out of this.

[00:13:06] You know, I know I’m not going to have a college degree, so let’s just see, let’s explore this route while I’m working on something else, working on a side hustle. And you know, their general managers, you don’t have to have a college degree and you can make six figures. And so it’s like, all right, well that, that could work. I quickly advanced to, you know, like a supervisor over a couple of different departments.

[00:13:38] And then, I’d watch the relationships they brought in a new general manager who was like just a superstar in the company. He turns around stores, goes to another store, turns them around, goes to another store, turns them around. And he had like five years of like impeccable sales records. 

[00:13:56] And you know, this point in time it was 2005-ish. And it’s like, everybody saw the writing on the wall, you know, Amazon’s already a big player and they’re just going to become a bigger player and so sales start to suffer because of that. And you know, my general manager at the time, fantastic individual, he’s still with the company, but it was like, he had one month of bad sales and his job was on the line.

[00:14:28] Mike: [00:14:28] Yeah. That’s all it takes.

[00:14:29] Trent Bray: [00:14:29] 5 years of like impeccable sales record one month. And it’s like, you better get your act together. And next month, it’s like, Hmm, this is not the environment for me. I don’t want to be part of this fear-based management style. And so I ended up going down to part-time, I started doing some property management for another company.

[00:14:57] And then, I started at an exhaust company. So they manufactured exhaust for NASCAR and started just doing random jobs. They’re working in the office, working on some of their marketing. And then it eventually got to the point where I was basically over the office and got to the point where I was, you know, over a period of five years, I was second in command, basically on the cut in the company.

[00:15:33] To me, it was like, well, I’ve got nowhere to go from here. What else is there? And the styles of myself and the owner didn’t mesh the best. And so I decided, you know what, I’m going to go out and try something else. I started getting more into video production, starting a company there.

[00:15:57] And I start doing more of my own video production, doing some photography started doing, you know, what any photographer who wants to make money does, go to weddings. 

[00:16:07] Mike: [00:16:07] Sure. Big money there. 

[00:16:09] Trent Bray: [00:16:09] Yeah. And a lot of competition too. Yeah. So I did that for a little while. Did some wedding videos and then I’m like, cars are my passion again. That’s like  let’s pursue cars. So I went full time. Trying to make a career out of car videos, and you know, there’s several different paths I could’ve taken with that, but I traveled throughout the Western US going to car shows, trying to line up video shoots with cars. It was a lot of fun. It really was, but I didn’t have a solid plan in place. 

[00:16:45] Again, I think even though I should have formed several lessons by now, it’s like, I got this and didn’t have a plan in place and turns out if you don’t have a plan in place, well, it’s not going to go anywhere. 

[00:17:05] Mike: [00:17:05] It makes it really difficult. If you have no blueprint of some sort to follow—It’s always a joke that I’ve seen on different social platforms, too, is that four rules to make it a plan. Rule number one, you make the plan. Number two, you execute the plan. Number three, you expect the plan to go off the rails. And number four, you throw the plan away. But that doesn’t mean that you don’t have a, B, C or D back behind that. It just means that one didn’t work at that point in time. 

[00:17:34] And I think a lot, cause I did the same thing, dude, I’ve started companies in furniture. I’ve done jewelry. I’ve done no plan in place. And what was to be expected, failure. Even though I had, I literally had, I was having conversations. I had two contracts on the table from two different jewelers, one out of Switzerland, one out to England and same story, young immature, no experience had no idea what the hell I was doing. But, I was looking at possibly bringing in, you know, five or six figures worth of jewelry to Hawaii to go sell with no store.

[00:18:12] Trent Bray: [00:18:12] Oh, okay. 

[00:18:12] Mike: [00:18:12] Yeah. Right. It’s kind of like, how was that? I look back at that now and I’m like, how the hell was that supposed to work? I didn’t have anything down. Somebody decides to up and run off with one of these $1,200 watches, and I’m screwed. So I, yeah, it’s a big thing to be able to plan out.

[00:18:29] We’re gonna take a short pause and when we come back, we’ll talk a little bit more about motivations, things that get you going, things that started getting you to see what’s happening, and started moving or to where you’re at today. All right, guys, we’ll be right back. Give us about 30 seconds and we’ll see you in just a few minutes. 

[00:18:51] All right, guys, we’re back here at Java Chat with Trent Bray of Hustle Energy, and you know, he’s got this cool story that he’s been sharing with us with regards to how his entrepreneurial path has gone.

[00:19:03] And anybody that’s been listening to any of these podcasts will notice that there’s this little bit of a trend with entrepreneurs. We don’t always necessarily in the beginning stages, we don’t always necessarily know what we’re doing. We’ll run right into the wave. Even if the waves are 20 feet tall, we’ll run into the wave and see what happens.

[00:19:23] Eventually though, we realized that there’s a surfboard needed if you want to float. And it’s probably a good idea to watch the surf report just in case you run into one of those a hundred foot or so waves. 

[00:19:32] Trent Bray: [00:19:32] That is like the most perfect description I could have ever come up with. I am going to steal that.

[00:19:41] Mike: [00:19:41] Hey dude, it’s free. It’s all free. You don’t have to give credit. That came out of nowhere. Anyway, there’s a thing that motivates us, that everybody has a Why. Yours obviously started with mom and dad. You saw something that looked cool. And, but like, what kept you going? I mean, you hit a couple of walls; you went after it again. But you’ve now moved into these other things. So what’s your drive? What keeps you moving? What keeps you focused on where you’re headed?

[00:20:18] Trent Bray: [00:20:18] Yeah. So it started when I was stuck in a nine-to-five job, and I just, I really didn’t like it as I saw it.

[00:20:29] Mike: [00:20:29] Let me- interrupt real quick. Let’s be clear. He’s not speaking anything negative about nine-to-fives. No, we’ve all had them. We’ve all done them. They’re fine. It’s just, it wasn’t where we were able to thrive. We can’t, it’s just, it’s just a thing with us. 

[00:20:48] Trent Bray: [00:20:48] Yeah. So I was in this job and I didn’t like it. And I started thinking it’s like, you know what, I’ve got a wife, I’ve got kids, I’ve got social obligations, family obligations, all these things that I get home from work and I still have to take care of those things. And then I still want to work on my side hustle and I didn’t quite have it narrowed down on why I wanted to do the side hustle other than, you know, I just kinda felt like I needed to do it.

[00:21:17] And so, I was, yeah, I was trying to scratch itch. And so I was like, man, I need something to help me focus on this, but I can’t have a Red Bull because I’m not going to sleep. You know, it’s, I can’t just down a bunch of caffeine and think it’ll help me give me that help give me that focus and that drive.

[00:21:43] But at the same time, it’s going to have adverse effects. And so I started exploring things probably about seven years ago, what other alternatives are there? What other things can I do to help me focus? And at the time there really wasn’t much out there. There are a couple products out there now, but they’re all typically in capsule form, and I mean, I already take so many capsules.

[00:22:11] I know lots of people that have troubles taking capsules, you know, actually swallowing things. So it’s like, I need to come up with something different, but yeah, in this process of developing this product finally clicked for me of what, why I was so driven to be an entrepreneur and why I was so excited by it and why I had to scratch that itch.

[00:22:38] And it came down to whether I could make an impact. So with your typical nine-to-five job, and yes there are exceptions to this rule, but typically you can’t make an impact. Usually you’re making an impact into someone else’s career or, you know, the founder’s career, you’re helping somebody else even if you’re, you know, being a part of a development of an app that changes the world or something like that. It’s still, you’re helping other people out in the process. 

[00:23:11] The way you can make the most direct impact to the most amount of people is through entrepreneurship. And I want to make an impact. What that exactly was I wasn’t sure, but it’s like, I’m striving to make an impact, and you know what, I want to help others make that impact too.

[00:23:36] So it came down to, okay, I’m gonna make this focused product geared towards entrepreneurs, those in a nine-to-five that aren’t happy in their situation, that want to make that impact or those that have the side hustle that wants to make the impact, as well. I’m going to do what I can using my experiences, my failures, my working experiences, whatever you want to call them, to help them create the impact that I know that they can do.

[00:24:05] And that’s what drives me on the days that I don’t want to work. You know, we all have those days where it’s like, what am I doing? And I just have to dig deep into that Why of, Hey, I want to create an impact, and the best way I can do that is to empower others, to create that impact through entrepreneurship.

[00:24:26] Mike: [00:24:26] So who are some of the people that you followed in the times that kept you in that drive? 

[00:24:34] Trent Bray: [00:24:34] So for a long time, I followed Gary Vee. I still do. I like his attitude of things, but you know, he even says it himself, he’s like, fuck you, you shouldn’t be sticking around, consuming this stuff for years. You should be out there doing these things. And it’s like, yeah, you know, I get it. Over time, I came across Andy Frisella, who ‘s another one. Very, very masculine, very alpha male. And that’s, that’s not me, but every once in a while I need that kick where it’s like—

[00:25:16] Mike: [00:25:16] And he’ll kick you. 

[00:25:22] Trent Bray: [00:25:22] Yeah, exactly. In a good way, but he will kick you. And he doesn’t resonate with everybody and that’s totally fine. 

[00:25:25] Mike: [00:25:25] It’s hilarious though. Some days the sort of shit that he pulls off, I don’t get to watch him all the time or listen because some of the stuff that he says, I don’t totally resonate with, but the drive and the purpose driven. That I get. I totally get that. Who else? 

[00:25:44] Trent Bray: [00:25:44] So, locally, there is an entrepreneur. His name is Dave Sparks. He’s a part of the Diesel Brothers TV show, and he actually came out with a program called the Heavy Academy where it’s basically, Hey, I’m going to teach you our giveaway model that they had, where, you know, you buy entries in by buying product and then they give away a vehicle.

[00:26:13] Well, it’s like, all right, I’m going to go to this event and just check it out. And this is a time where I was going through a lot of personal development changes. Cause I’d been beaten down with this entrepreneurship journey and I just gave up on trying with my body. I started to have a renaissance where it was like, all right, I’m going to start getting in shape. I’m going to start, you know, changing my mindset and—

[00:26:53]Mike: [00:26:53] How fun has that been over the last couple of months? 

[00:26:57] Trent Bray: [00:26:57] You got a story there.

[00:26:58] Mike: [00:26:58] Yeah, we’ll share it too. Trust me. We’ll want that story for sure. 

[00:27:02] Trent Bray: [00:27:02] Yeah, so it was at a time where it was perfectly placed and it’s like, okay. You know, at this point in time, I discovered Andy Frisella just a few months prior and I’m like, I like this guy, but he’s a superhuman. Like, he’s just, he’s a different breed, you know. He’s not like you and I. I put him on a pedestal is what I did.

[00:27:26] Mike: [00:27:26] He’s definitely a level up than most. Yeah. He said he is, it’s the truth. Thankfully, he’s just really encouraging. He doesn’t believe in shaming anybody. He’s just basically like, “Here’s the reality. You choose what you get.” I got a guy here that’s the same way, and his name is Casey, but I see posts every once in a while, and we’ve had conversations and the conversation was very plain. It was just like, well, you know, If you choose differently, things will change. And I had to think about that real hard and I was like, yeah, I can choose differently. So that makes sense. So, but you got over to Sparks.

[00:28:01]Trent Bray: [00:28:01] Yep. And so we went to this event and Andy Frisella was there and she was one of the speakers that was there. Trying to think of some of the other people that were there. Sean Whalen, I don’t know if you’re familiar with him. And so Andy Frisella speaks, and I’m fired up and what not. And then I ended up meeting him afterwards and shook his hand and talked to him for a few minutes.

[00:28:35] And it clicked. I’m like, He’s just a normal human being. Like it’s one of those things where I encourage people to meet your heroes. You know, because it grounded me in reality. It’s like this guy had a dream and he did not give up. And I mean, he talks about it all the time where he’s like, I didn’t take a paycheck for 10 years, but you know what? After I started taking paycheck, it was like $500 a month. And then now he’s worth, you know.

[00:29:07] Mike: [00:29:07] He’s worth a lot or millions. Yeah. I believe he’s in the nine figure range at this point. There’s a lot to be said about how people have a tendency to, I don’t want to use this word wrong, but idolize or make somebody a hero.

[00:29:24] And obviously so, I mean, the stuff that you see online or the things that you hear on the podcast, they’re a snippet of the rest of the life that they’re living. They have the same challenges daily that we do. I mean, he’s got a wife, he’s got a family on top of the family at the warehouse, you know. He’s got stuff to deal with this on the daily and he’s very real about it. Gary, same story.

[00:29:51] Although we don’t see Gary’s family life, he has a family. He’s mentioned them on a couple of occasions and how he, how he lives his life with his family and he’s, and they’re all very real when you get to, when you get face to face with these guys and you actually talked to him and I haven’t met Gary or Andy, but I’ve met others.

[00:30:09] And I’ve actually worked with some of the guys that are speakers on stage that are, you know, the motivationals or the business consultants, et cetera. Some of them, I actually know more than they do. And it’s only because I’ve been in the trenches a little longer than them. They got themselves into a good place and they’re doing very well. 

[00:30:27] Don’t get me wrong. I’m not downing them at the least. I’m not saying they don’t know their shit. They do. I’ve been through a lot too. I just happen to know a lot. You know, we joke sometimes I drink coffee and know shit. It hasn’t always served me, but when you get into this and you start realizing, that’s me. Yeah, just a little later on. If I keep my ass in here, if we take an honest look at how entrepreneurship works, it still comes back down to hard work—smart work, but hard work and a continual drive. You have to be driven like NASCAR, if you think about it or even more driven than NASCAR, if you want to say it that way.

[00:31:12] And it’s not an HRA race either. You don’t get seven or eight seconds. You gotta go for the long haul for the four to 500. And if you’re not that resilient, you will learn very early on, I’m not built for this. And, that’s okay. Or you’re gonna find, like Trent did, I’m driven as F— and I’m going for it because yeah, he can do it. And he’s the same as I am. Why the hell can’t I? And it comes back to that whole thing about wanting to make an impact, so you went there and you did that. You found out what you found out. What happens now? 

[00:31:54] Trent Bray: [00:31:54] So at this point in time, I had just started production or at least I thought I had started production on this product.

[00:32:02] Mike: [00:32:02] By the way, we’re talking about Hustle Energy guys, just in case you don’t know what we’re talking about. 

[00:32:06] Trent Bray: [00:32:06] Yeah. So this is the Hustle. And, at the time it was, you know, I was looking for a different delivery system. I didn’t want capsules. So the first thing I went to was gummy bears.

[00:32:23] So, I found a manufacturer that was willing to private label them. They, you know, they had something that was on the shelf, but it’s like, this isn’t good enough. So let’s tweak it. Let’s put my own spin on it. Let’s make it my own shape. They’re like, you know, they offered it and bear shapes or animal shapes and things.

[00:32:53] It’s like, that’s not gonna work. So it’s like, so a big thing of what I did is, you know, my logo is a triangle. There’s different sides to that, but it’s like, let’s make a triangle mold. Let’s change these ingredients. Let’s add these ingredients, let’s do this. And they’re all like, great. This is a brand new company, you know, I was doing very minimal order. Just more proof of concept sort of thing. Sure. Let’s make sure this works because I’ve been burned before. It was, I don’t know, something like 100,000 gummies is what I was ordering into. You know, most of the companies that I talked to were like, come talk to us when you get 1,000,000 gummies.

[00:33:39] Mike: [00:33:39] Yeah. Yeah. That’s about that’s actual normal mins for that kind of manufacturing from what I understand. 

[00:33:45] Trent Bray: [00:33:45] Yeah. So,I talked to them for a while, you know, paid a deposit to get a mold made. And so they’re like, we should have this delivered to you in like eight weeks. Great. And this is right as this was happening, this event that I went to. This is all going to line up perfectly, and it was also a turning point for me and personal development wise because I’ve had severe anxiety as it relates to small talk basically like I have no problem being up on a stage, talking to people. There’s enough separation there for me, but like small talk is the scariest thing in the world to me.

[00:34:34] And so I was drugged up, you know, like to be able to talk to people at this point. And I’ve made some friendships that will probably last a lifetime, just, you know, from this event, it was a great experience. But, it’s like, oh, this isn’t scary. So, you know, all right. So it was a change for me there, too. So it was like how this is all lining up, you know, I’m getting better at networking and the products coming out and I’ve just learned all this great information. And then the company just went silent on me. This was a company down in Arizona, and they had just started working in manufacturing.

[00:35:19] They left and started their own company, and at the time when I reached them, they’re like, yeah, we’ll take any order we can get. Yeah, let’s do this. And then they started getting orders. And I got left behind. So I spent about a year with this company trying to get this project to work. The sales person that I worked with left the company because they saw how dysfunctional it was. And, I started dealing with the owner’s wife, and that’s like, Oh, great, I’m in, I’m just one step removed from the CEO so we’ll get stuff done. And she basically told me off, it was like, look, we don’t need you. Get out of here. 

[00:36:06] Mike: [00:36:06] Wow. Did you even get a refund?

[00:36:09]Trent Bray: [00:36:09] I did.

[00:36:10]Mike: [00:36:10] Well, at least you got that.

[00:36:11] Trent Bray: [00:36:11] At that point in time, you know, my previous self would’ve been like, this isn’t it. I’m out, let’s find something else. And I had those thoughts for sure. Whereas like this just isn’t going to work. 

[00:36:30] Mike: [00:36:30] Did you have anybody back in you financially on this? Did you do any fundraising? 

[00:36:33] Trent Bray: [00:36:33] No, not at that job, not at that juncture. This was self-funded.

[00:36:39] Mike: [00:36:39] This was all bootstrapped. Okay. 

[00:36:41] Trent Bray: [00:36:41] At this point in time, I had partnered on a business, flipping houses here in Salt Lake City, and that’s still my main source of income to this day. But, it’s something that I’ve got set up where I don’t have to be involved day to day, which is nice.

[00:37:03] Mike: [00:37:03] That’s the best. It’s the best when the system can run it. That’s better. 

[00:37:08] Trent Bray: [00:37:08] Exactly. And so, I thought this was it, like I’ll move on to something else. And then, you know, went back to, how am I going to create that impact? I know people need this. I know I can make a difference with this product. And so, yeah, let’s start exploring other things.

[00:37:32] And my brother-in-law who has been in the pharmaceutical industry this whole time—I guess that’s another thing I should’ve mentioned. I have connections. I have resources. I chose not to use them because you know, my parents were entrepreneurs and throughout my life, it’s all like, “You’re getting this because of your parents’ connections” or, you know, whatever the case may be.

[00:37:57] But, I’m doing this on my own. You know, my mom had a compounding pharmacy. So it’s like, I could have used a lot of those resources, but I was stubborn. Like I’m not going to do that. This is, this is all me. I ended up talking to my brother-in-law who was in the pharmaceutical industry and talking to him about it.

[00:38:16] And he’s like, Hey, there’s this new product out. This new ingredient that is geared towards the gaming market, but I think it might work really well. And so I talked to him about that and we developed a product that worked really well, geared towards entrepreneurs based around this. And, you know, we talked about some of the things that I wanted out of the product, and we came up with this formula and it’s like, great, this is gonna work.

[00:38:49] And so we went back to work and the company I had worked with previously in Arizona, I wanted to have more control over the process. So then, I’m going to find somebody locally, somebody here in Utah to work on this. And so it was a process of going out and trying to find somebody to manufacture this stuff.

[00:39:15] Mike: [00:39:15] Yeah. And there comes the next one job, right? 

[00:39:18] Trent Bray: [00:39:18] Yes. 

[00:39:20] Mike: [00:39:20] Well, but eventually it all worked out. Long story short, it all worked out. We have another product—Ladies and gentlemen, we have a product—and we’re going to take another short break. I’m going to come back and talk about that product because I’m excited about the product.

[00:39:35] I am not an affiliate of this product. I’ll say that now, but I’ll sure be talking a lot about it because Dan was the worst, and we’ll talk about that. We’ll talk about podcasts a little bit. It’s kind of like the wrap up part of the, of the podcast. You guys, give us 30 seconds and we will be right back.

[00:39:53] And we’re back guys about Java Chat here with Trent Bray, Hustle Energy. I got to keep, I gotta make sure that I say that whole name. So we just got through talking about the journey as far as moving through and figuring out how to come up with the right formula. And then, of course, you had to find a manufacturer and you didn’t do gummies.

[00:40:13] You didn’t do capsules, you ended up on a powder, and obviously that’s a choice, as well. I mean, what was the push for the powder? Where did that, by the way, it makes absolute sense, but why?

[00:40:28] Trent Bray: [00:40:28] So honestly, I just wanted that different delivery method. You know, I tend to be a big soda drinker. I’ve loved soda, and I know it’s not great for me, but it’s like, I want something that tastes good. I just don’t like the taste of water by itself. And you know, I need to drink more water. It’s like, I’ll stick crystal light packets or things like that. 

[00:40:59] And so it started going down that path of, Hey, this is something that works really well, it’s water soluble. You know what? This would work really well in a powder. So we explored that path. And, I mean, it took four times of trial production where it’s, you know, it didn’t work out when the ingredients didn’t mix right. One of the ingredients was too powerful and overpowered it.

[00:41:32] Mike: [00:41:32] Formulations are such a son of a gun aren’t they? You’re just trying to find that right balance between things and chemistry. Most people don’t realize how difficult that is. I mean, we went to realize how difficult it was. Have you ever been to Nature’s Best down in Hanover? I’ve been there one time they have a floor dedicated to formulations—a floor, and we walked in there.

[00:41:56] We’re looking at it as a whole freaking lab, all the Bunsen burners and all the things you would expect in a mad scientist lab. All of it was there. And their library is every formula and that’s a whole room in and of itself. And I’m looking here going through these, all the published ones. I was like, “You guys actually make all of this stuff?”

[00:42:15] They said, “We either are making it now or we’ve made it in the past. And those are patents.” I said, “Holy crap.” So I don’t think people understand just exactly how much work that takes. How many iterations before you finally landed on this final one. 

[00:42:29] Trent Bray: [00:42:29] So, like I said, we hit trial production four times, but there were hundreds of samples that we tried in between there of, “Oh, let’s tweak this, let’s tweak this, do this.” And I lost count, honestly, how many times I tried to. I actually started writing it down because each time we came by, it was like 1931-J or let’s try this sample, and we went through all the alphabet. We went through double the alphabet. We went through numbers. I could probably figure it out, but I mean, it was a lot.

[00:43:05] Mike: [00:43:05] So you landed on a formula that works, that was suitable to your tastes. And that first iteration went out to the market. 

[00:43:15] Trent Bray: [00:43:15] As of recording this, like three weeks ago. You were one of the first people to get one.

[00:43:20] Mike: [00:43:20] You’re kidding. Well, damn, we’re going to have to change that. Yeah, cause guys, this stuff works. When I first tried it, I was a little nervous because it’s a lot of nutrition. And at that point in time, I wasn’t eating quite right. So when this thing hit my system, it gave me the jolt. But it has settled and it stayed. I’ve only known two other products in my past that I’ve been involved with that do what this does.

[00:43:56] And they didn’t have the focus factor. They just had the energy factor in them. A lot of it was because of the B vitamins, the potassium, B12, V6. Once I got used to it, I think day three, it wasn’t a jolt anymore. It was just a lift. And I started noticing that it was easier for me to just kind of pile through work.

[00:44:22] I have it before meetings on Mondays and Fridays with the team. I’ve literally gotten to the point where I can now calm down enough that I don’t need to be in control of the meeting and I’m letting them run the meeting. And, I’m a control freak. That’s just me. But I’m handing it off to other people, and it’s not half as anxiety as most people would think. You get energy, but you’re not nervous. 

[00:44:51] Trent Bray: [00:44:51] No jitters, no jitters, no crash. 

[00:44:54] Mike: [00:44:54] Yeah. There’s certainly no crash. I may have a cup of coffee in the afternoon, but that’s probably because my computer screen is turned up too high and my eyes are burning. For the most part, that’s just for taste. I’ve actually literally backed off a whole scoop of coffee, according to the normal than I would do because I don’t need it. So is that the intended effect? I mean, is that really what it’s supposed to do?

[00:45:23] Trent Bray: [00:45:23] Yeah. So it is intended to help you focus to, you know, power through your work, like you said. But then it does have a small energy boost, but it’s more of a, you know, there’s no caffeine to it. 

[00:45:35] Mike: [00:45:35] Yeah. I noticed that. I was looking at the and the first thing I was looking for is where’s the caffeine? I’m like, “Oh no, it’s got B vitamins and stuff and okay. I get, I get where this is coming from.”

[00:45:43] Trent Bray: [00:45:43] Yeah. So there’s no caffeine, which I was a stickler on at one point. In the process with the gummies, I kind of lost sight of that. And I was like, “Oh, let’s stick some caffeine in there for effect.” And it’s like, “No, I don’t know if this was a bad idea.”

[00:45:58] And so, the energy comes from some of the other products, but yeah, very mild as most people describe it to me. I don’t have that little at 2 o’clock that I normally have rather than, Oh, I feel energized. Cause that’s what caffeine does. Caffeine gives you that huge spike and then followed by the crash. So this is very smooth. Long drawn out energy. Whereas, I use energy lightly. Like I said, you don’t feel the effects of the energy, but you feel the effects of the focus. 

[00:46:33] Mike: [00:46:33] Yeah, it is. And again, guys, the reason that I had felt the jolt is because my nutrition was off. If your body is in kind of starvation mode and you feed it, it jumps. That’s just going to be the body’s natural effect. When I use it now, I don’t get that jolt. I’ve just finished this. And if you’ve noticed I’ve kind of stopped stammering and stuttering, which happens with me a lot, especially when I’m super energetic. I have a tendency to talk really fast. 

[00:47:02] I enjoy the effect that this, and you don’t need to agree—there’s an audience here and they’re agreeing they’re nodding their head, and I’m like, yeah, yeah, yeah—but I think the idea at that point—there was a stutter anyway, what the hell?—that the idea of what this can actually do for an entrepreneur who needs to power through and who may not feel like they’ve got the focus necessary. For me, as somebody who’s working on seven projects at once, this is a huge saver because I am not as much in response mode. 

[00:47:42] Like, I’ll get emails from different directions. And my initial reaction is I got to answer that. So let me answer that now. I don’t feel like that when I’ve had this. It’s kind of like, I’ll answer that in a minute. I’ll get to it. It doesn’t really require any immediate response. I think it’s good, I think it’s a good assistant, especially to those of us that are—and I joke about this all the time and I probably shouldn’t but I always say I’m OCD ADD. It has to be perfect, just not for long. 

[00:48:16] And yet, there are moments when hyper-focus kicks in and you can’t take me off of what I’m doing. And this actually slides me into that a little easier where it’s not such a powerful tunnel vision, but enough of a tunnel vision that I can get stuff done. So, that’s my personal testimony here on Java Chat. You heard it here first folks. It is not a paid endorsement.

[00:48:42] Trent Bray: [00:48:42] But it will be presented in all my marketing materials. 

[00:48:46] Mike: [00:48:46] Send the waiver. I’ll sign it, not a problem. Happy to do it. Yeah, I think that’s probably the first product I’ve seen in a long time that can actually do that. I do test out a lot of brain pills as an influencer. If anybody comes up with a focus product, I want to see what it’s worth. I’ve tried probably four or five in capsule form. I’ve tried two in powder, not including yours. I almost tried the gummy version, but I was like, eh, I’m not a big gummy dude, especially after watching that video of where it comes from.

[00:49:28] Watch, watch all of it and I’ll watch all the listeners what’s he talking about and they go YouTube. I’m going to trigger-warn you now, folks. If you don’t want to know where these come from, and you watch that video, I’m warning you now. Out of the pills, I think only one actually had an actual effect, the powders, they had caffeine. Yeah, this is the first one that I can honestly say actually does what it says it does so good on your brother. Fine, good creation. And what’s next?

[00:49:58] Trent Bray: [00:49:58] That’s a great question. 

[00:50:02] Mike: [00:50:02] Any carbonated versions?

[00:50:06] Trent Bray: [00:50:06] So the idea, what I’d like to do long term is if you’re familiar with a workout stack in terms of like pre-workout and intra workout recovery. Basically, I want to create that for the entrepreneurship space.

[00:50:23] So you’ve got your pre-workout. Joe to get you going in the morning, something to help you focus, which obviously I came up with first. When you need to get a project done and then something to help wind you down at the end of the night, it’s something to shut your brain off because, you know what, I definitely have those days where it’s like, “I’m too focused; I gotta get this done.” It’s like, “No, I need sleep so that my brain will work tomorrow.”

[00:50:54] Mike: [00:50:54] Well, I got ideas for you. I used to be a nutritionist for a very well known workout company, and we used to work with —Oh, what was his name? He used to own Pinnacle Nutrition, which was the preferred nutrition choice for 24 Hour Fitness, and he had some great stuff back in the day, from what was available anyway.

[00:51:24] Yeah, if you ever need to bounce any of those ideas, I’ll do that. Hit me up. I’ll be happy to try any of that stuff. Because at 48, I still gotta go to the gym. And at the end of the day, I usually find myself drinking a broad spectrum of aminos with a little bit of some kind of protein or something so that I can relax. And then I’m right back up in the morning. So it’s just, you know, fun stuff to think about. 

[00:51:48] Trent Bray: [00:51:48] Yeah, absolutely. 

[00:51:50] Mike: [00:51:50] You also got a podcast. 

[00:51:51] Trent Bray: [00:51:51] Yes. 

[00:51:52] Mike: [00:51:52] What is this podcast about? 

[00:51:54] Trent Bray: [00:51:54] So it’s called Hustle The Day. It is where I typically interview people who are newer entrepreneurs or those that are planning to be leaving their nine-to-five and have a side hustle currently and are trying to have that side hustle take over their main income. So basically based around the nine-to-five, either recently exited or soon to be exiting. 

[00:52:20] Mike: [00:52:20] Nice. Nice. That’s gotta be cool. There’s gotta be a bunch of cool stories in that podcast. I know I’m going to go listen, and where’s that hosted? 

[00:52:30] Trent Bray: [00:52:30] You can find that anywhere. I mean, it’s on all the major platforms, Apple Podcasts, Spotify, YouTube. You know, I do record video and put it up there, as well, like you’re doing.

[00:52:40]Mike: [00:52:40] In fact, I’m just looking at it now and it’s also listed on your website. So if you guys go to, you’ll see a link there for this podcast, and it takes you right over to the latest episode, if I remember correctly, and even the links, Spotify, Apple, YouTube, right on man. That’s fricking awesome. But definitely going to have to listen to that, too. 

[00:53:00] I’m sure there’s a shit ton more that we can talk about and I’m sure you’ve got other stories. I always leave the door open for guests to come back and share more, especially I want to hear how this progresses because, obviously, you’re just in the beginning stages at just three weeks. I can’t not see this thing taking off in some way or form, and I actually might have a couple ideas to help you out with some of that to get this out there beyond podcasting, beyond what you’re already doing.

[00:53:31] We, we actually came up with a couple of monster tools that will definitely help. In any case, this has been awesome. Thank you for coming and sharing your story, for coming and hanging out on Java Chat with Hustle Energy. That was great, dude. It really is. I really appreciate you sending me that. People can find you on LinkedIn?

[00:53:56] Trent Bray: [00:53:56] Yeah. LinkedIn and Instagram. Those are the two places I’m most active on. And, Trent V. Bray on both of those.

[00:54:05] Mike: [00:54:05] I’ll definitely follow you over on Instagram. Yeah, guys, this is one of those entrepreneurial stories you’re gonna want to follow because I can’t see this not going somewhere. 

[00:54:19] Trent Bray: [00:54:19] I appreciate all the kind words and appreciate the opportunity to come on here. 

[00:54:24] Mike: [00:54:24] Awesome. So y’all know how we love to end these. It’s always the same. We love every single one of you. Those of you that listen, thank you for listening. If you haven’t subscribed yet, do so. And you can subscribe on your favorite platform. We’re also on Spotify, iTunes, Stitcher, you name it. We’re on it for the most part. 

[00:54:40] If you’re watching on YouTube, don’t forget the subscribe button and the bell. The bell tells you about the next one. You make sure you get a bell. If you’re listening on Anchor, you know, feel free to make a donation; every bit helps keep this little sucker going. And we find cool people like this to come in and talk and share their stories about entrepreneurship and new things that are coming out that you probably should be paying attention to. So from both of us to all of you ciao for now.

[00:55:10] Outro: [00:55:10] For more information on Java Chat, visit You’ve been listening to @CoffeeWithMike on Java Chat. Tune in weekly to this podcast. For the next episode, you can also download or subscribe today on your favorite podcast platform. A production of Oasis media group, LLC. Located in Las Vegas, Nevada. Copyright 2019, all rights reserved.


Leave a Reply

Your email address will not be published. Required fields are marked *