Robert Foster- Recognizing Your Potential

Interview with Robert B Foster 01_12_21

Youtube Link

[00:00:26] Mike: [00:00:26] Hey, everybody. Welcome back to Java chat, this coffee with Mike. And today I get to hang out with the rock foster. gentleman’s an entrepreneur has been in the game for quite a while. A couple of decades easily. I mean, Matt has been around the block a couple of times and that was the ropes. I I’d say that’s a fair assessment.

[00:00:45] Wouldn’t you mind? 

[00:00:47] Robert Foster: [00:00:47] Yes. Very fair. 

[00:00:50] Mike: [00:00:50] so Robert is the, yeah, yeah, he’s a motivational speaker. He is a, he’s an entrepreneur. He’s. He’s been an All-American athlete. This guy’s been there, done that a couple of times, and he has decided to shift over and help other people understand what it actually takes to make it, if you will.

[00:01:07] a lot of people think that there’s a lot of raw stuff in, in the motivational speaking and for some of it. Yeah. But he’s actually been there and done that. So I won. Welcome, Rob. Thanks for coming and hanging out with me. and too, if you wouldn’t mind, give us your background, man, you know, Who’s Robert Foster let’s let’s let’s let’s start there.

[00:01:27] Robert Foster: [00:01:27] All right. Well first thank you for having me. I appreciate the invite. Absolutely. And yeah. And I’m just an average everyday guy. Yes. Just, just doing what he wants to do. That’s true. That’s just doing what he wants to do. There’s, you know, there’s nothing really special about what I do. But how I, how I took this path, I always had it.

[00:01:51] I was in a leadership position pretty much ever since elementary school mean captain of sports teams. And I started managing a small diner at 15 while I was always in charge of people. I became a general manager at 20, and I was just doing that. For about 15 to 20 years, I’d say, and that’s where I really developed the skills I needed to become an entrepreneur and do my own business because I dropped out of college.

[00:02:20] So, you know, most people tell you, if you don’t have a college degree, you’re pretty much doomed to flip burgers your entire life. And I believe that for awhile, But then just the day came where I realized I don’t want to, I don’t want to do this anymore. Like I’m meant for more. I meant to do more, to have more and to just serve more.

[00:02:41] And so I started following that path and the universe opened up doors. 

[00:02:46] Mike: [00:02:46] You, you, you started at 15. 

[00:02:48] Robert Foster: [00:02:48] Yes, it was, it was a small little mom and pop diner, but still, but the owner had enough, enough faith in me to no go home for a few hours and leave me in charge. 

[00:03:03] Mike: [00:03:03] So that, that probably put a little bit of an interesting light on things for you as a 15 year old.

[00:03:09] I mean, that had to have gotten you thinking about a couple of things. Like what in the world? I mean, what do I do now or because I think a lot of people misunderstand that. And I, I totally appreciate the whole thing about, you know, you don’t have a college degree, you’re doing the flipping burgers, maybe both you and I know a lot of entrepreneurs that don’t have degrees.

[00:03:28] Yes. And, and they have people that have degrees working for them, for them now. Yeah. And it was, it was more based on their keen insight and their leadership. Yup. Where to find talent and how to find talent and how to put together people, which is another skill that you don’t learn in college. it’s these are, these are certain things that you learn over time by, by being one emotionally intelligent and really observing people.

[00:03:58] So as you, as you were doing this, like, I mean, I know that was the first time at 15, he became a GM at 20. What, what skills did you have to like. Were you forced to learn or to become that leader that could, that could do that, even though it’s a small mom and pop shop, it doesn’t matter if you’re leading one person or 1000 people.

[00:04:17] I think the skills skill sets need to be the same. What would you end up learning? 

[00:04:22] Robert Foster: [00:04:22] Well, it started in the home. So it started with my parents more. So my dad, like my dad was a very, very stern disciplinarian. And if he said, do X, Y, Z, you did X, Y, Z. You didn’t question it. You didn’t try to navigate around it.

[00:04:38] Like you just did what you were told. So we always had respect for authority. Which is, which is huge because some people that don’t grow up in a two family home or a home that’s that structured, sometimes that piece is missing, then they end up struggling with that. So, yeah. Also I’m the youngest of seven kids.

[00:04:58] Wow. So being the youngest and we were all athletes, all of us. So I went through probably my first decade being so-and-so’s little brother and, and that drove me insane. I’m sure it’s insane. And so I always had a chip on my shoulder, so like, In order to get, I don’t want to say attention cause I’m not trying to make my parents look.

[00:05:21] My parents look bad, but you know, just trying to stand out and just become Robert Foster. Right. I don’t want to be Monique’s little brother. Ramona’s little, little brother. Ralph’s little brother. Like it drove me insane. So you fast forward now, so that drive and energy to succeed was already present. So once I started in the restaurants, my thing is always, I can do that.

[00:05:44] I can do that. I can do that. No. So I started out as a dishwasher, but I was watching the cooks. Yep. I can do that. Watching the prep cook. I can do that. You know, watching the servers. I’m like, I don’t want to, but yeah, but I can do that. 

[00:06:00] Mike: [00:06:00] I don’t really like that one, but I can do that.

[00:06:00] Robert Foster: [00:06:00] Yeah. So I just started just dabbling in the other areas.

[00:06:06] Like I didn’t just stay as a dishwasher. Wouldn’t when I wasn’t busy, I would go over to the cooks. Hey, can you teach me how to do that? Hey, can you teach me how to do that? And then I just started getting proficient in every aspect of the restaurant. So once, once the bus started giving me more responsibilities, just that the natural leadership ability just took over.

[00:06:28] But to answer the question directly, I did have to learn the communication piece because being a 15 year old overseeing people who are old or even more so when I was 17, I went to a bigger restaurant and I was 17 manager in 35 year olds, 40 year olds, 50 year olds challenge. Yeah. Just trying to think.

[00:06:49] You have to, you know, talk TOF in stern so that they’ll take you seriously. Whereas in reality, I learned that I can get my point across by dialing it back some. Yeah, not being so abrasive. 

[00:07:01] Mike: [00:07:01] It’s very interesting that you, you and I are both the youngest in our family is not, I don’t have as large a family as yours, but I was raised with two brothers.

[00:07:08] Okay. and it’s interesting because the closest one to me is about 11 years away. Wow. So, so when they used to play football, I was the ball. we, everybody thinks I kid on that too. And that’s how, I’m not kidding guys. They used to pick me up and throw me to each other. I was like, I. Today I realized just exactly how dangerous that was back then.

[00:07:26] It was like, yeah. but growing up with older brothers and, and. Not having the example of entrepreneurship or leadership cause neither one of them was, they, they were both, one was definitely a tradesman. He was an autobody, and very good at it. I, I had actually almost considered going and playing in that round cause it looked like a lot of fun seeing all the sparks fly and everything.

[00:07:52] And the other one just kind of did his own thing. I really don’t know what he did. I didn’t learn about entrepreneurship until I was well into my thirties. Yep. So, and then of course, leadership and business etiquette and everything else that goes with it, it it’s a, it’s a hell of a learning curve. But what you’re saying is, is you had a hunger from early on.

[00:08:13] I actually a curiosity and a hunger. You were curious, you saw it, you looked at it and it’s like, Hmm, I can do that. I just think somebody needs to show me how to do it. Yes. And then picked it up. And then as you went through from 17 to 20, I mean, at the point of 20, you’re managing again, now you’re general manager.

[00:08:30] Managing other other personalities. What kind of challenges did you face in that? 

[00:08:35] Robert Foster: [00:08:35] Again, mostly dealing with the older, the older employees, you know, people saying, Oh, I’ve been in the kitchen longer than you. You’ve onalities. What kind

Replace withMatch caseMatch using regular expressions HelpIgnore Latin diacritics (e. g. ä = a, E = É)been alive. And, you know, just dealing with that kind of stuff. But just over time, the work ethic.

[00:08:49] Won them over. So it’s like, yeah, I might only be 20, but I know what I’m doing. And I’m good at what I do. If you guys stop fighting me, follow my lead, we can turn this into a smooth flowing operation. And so it, that was where I, I learned. I call it the art of effective connection. Cause people, everyone always talks about effective communication and you can be a good communicator, but being awful connector.

[00:09:13] Yeah. So it was, it was like almost selling myself on to the older employees that listen, I’m the right guy for this job. So if you just jump on the train, like the train is moving, you can either jump on or I’m going to have to find new passengers. Okay. That’s what it boils down to. 

[00:09:31] Mike: [00:09:31] This engineer is easily ready to pin pull that pin.

[00:09:34] Not a problem. Yeah, I agree. I agree. I’ve I’ve had, I’ve had times where I worked in corporate America as a, as a mid-level manager and I’ve had as many as 40 50 people. And yeah, some of them are, are real tough. It doesn’t matter how, in some cases, there are some people that are just absolutely resistant to, to management and authority.

[00:09:56] And I, I wonder how they even get their jobs in some cases, but for the most part, it’s learning how to connect with them and let them know I’m not your boss. I’m I’m your leader, but I’m not your boss because I’m not just here to tell you what to do. For most part, you’ve been here longer than me, kind of already know what to do.

[00:10:17] I’m just here to make sure that. The guys above me, don’t come to buggy. And essentially that’s what a mid-level manager is. It’s like, I’m here to make sure anybody with the title, VP and up doesn’t come and bug you stays out of your way. so, you know, what did you need that I think changes people’s minds when they, when they think that you’re there to either work with them or serve them there, their mentality shifts.

[00:10:42] All of a sudden, they’re a little more respectful of you because they know that you’re not there to hurt them there. You’re there to try to help them. Did that, did that, did that come over like a period of months, years, or. 

[00:10:53] Robert Foster: [00:10:53] I would say years, because, you know, at the end of the day, I was still a young, a young kid.

[00:10:57] So still learning, learning the ropes. I had a conversation with, with my, my area director when I was 20, I was 23 or 24 when one of those and he comes to me, sits me down and he’s like, Robert, he’s like, you are a phenomenal talent. He’s like, out of all the managers, he’s like, you’re, you’re up there.

[00:11:17] You’re up there in the top three. He’s like, but. Your attitude is going to lower your ceiling. Like, like just the way you talk to people, you know? Cause like I was kind of ruling with an iron fist. No, just like, kind of how I said earlier that, and we know my dad was a strict disciplinarian and so most, most people tend to tend to act how they were raised.

[00:11:41] And so like, my dad didn’t take any crap, so dammit. I wasn’t either. Yeah. That’s how it was. But then after that, I probably can’t tell you anything else that happened in 1994, but I’ll never, I’ll never forget that meeting because that meeting was where I started thinking. And that was where I really started.

[00:11:59] Shifting my, my ways in how I talk to people. And that’s why I shifted to becoming a coach. Like I call myself a coach now, even in the gym, like, I don’t say I’m a personal trainer or a fitness trainer. I’m like, I’m a coach. Like I’m a personal development coach that uses fitness. That’s awesome. 

[00:12:16] Mike: [00:12:16] And you, you, so after, the good, good run for the transition, you went from, food and beverage into fitness essentially, correct?

[00:12:26] Yes. That transfer what 24, 25 is when you did that or, 

[00:12:31] Robert Foster: [00:12:31] no, I didn’t. I was like, like you was in my early thirties. Okay. 

[00:12:34] Mike: [00:12:34] Got ya. But, and this was the, was this really the beginning of your entrepreneurial jump or was that something you’d always been involved in or something you’d always been interested in or.

[00:12:43] Robert Foster: [00:12:43] Well, let, let me backtrack with a quick story. So I was born in Queens, New York, but my parents moved us up up here when I was little, because my dad didn’t want to raise seven of us in the inner city. So he moved us up here to Rhode Island, rural area in a house, surrounded by trees. So I’m in the backyard this one day and I had, I have a stick in my hand and I’m just giving a motivational speech to the trees.

[00:13:09] Love it. Right. And my mom 

[00:13:11] Mike: [00:13:11] did they respond? That’s the question? Did they respond to the wind?

[00:13:14] Robert Foster: [00:13:14] Honestly, the wind blowing. I took that as my elevation. There you go. There you go. Perfect. Yes. Yes. That’ll work. So my mom is on the deck and she’s like, boy, what are you doing? And then I looked back and I said, I’m motivating the masses.

[00:13:30] You know? So I always had it in my head. Then I was 17. At that time I had it in my head then. That I wanted to be a speaker. And like I said earlier, from even at that young age, I was used to running staff meetings, service meetings, set up being, sports captain. So giving them the Robert rust speech, we got this game and I just love that feeling and the way people responded to me.

[00:13:53] So it was always in there. But then, so I was going to, to school at the university of Rhode Island, but I was going for track and field. I really wasn’t going for the education to be honest. But then I injured myself. I had a bad knee injury and I ended up getting depressed and that’s what led me to drop out of school the first time.

[00:14:13] Gotcha. I dropped out three times. 

[00:14:17] Mike: [00:14:17] And so third time’s a charm. Is that what you’re saying?

[00:14:18] Robert Foster: [00:14:18] That you had to take it again? Yep. So the second time I actually completed a full semester. I did, well, I think I had a 3.4 GPA, so it was like, I wasn’t doing bad. Right, right. And then I just, I think I was just up in the air of what I wanted to do.

[00:14:35] So when I dropped out the last time, I said, either I’m going to do this, or I’m just going to continue managing restaurants and just do, do, do that. So once I dropped out, I just had that stigma, you know, if you’ll have a degree, you’re not going anywhere. So I thought my ticket to financial freedom was to just work my way up the ladder in the restaurant.

[00:14:56] But then once I got to GM and then I was managing several level men at of time, I was like, this, this isn’t it. Like, this is not what I was called to do. And I was driving down to the restaurant just one day and I had a panic attack, like on the interstate I had to pull over. I was going to say, that’s not a good time to have one of those.

[00:15:14] Yeah. I pulled over on porn and sweat my heart. Like I couldn’t breathe. It was awful, but I was 32. 30, two 33, somewhere around there. Wow. And so. I go back home, like, I’ll call my boss and I’m not coming in. Like, I feel like I’m having a heart attack. So I go back home and I turned my garage into a gym.

[00:15:37] Cause like, I didn’t, I don’t, I don’t have the handy jeans. So like I wasn’t fixing anything in there anyway, but it honestly, it started out as just an outlet. Like I just needed, like, I just got sick of just the grind of the restaurant, like missing all my kids’ events, you know, nights, weekends, holidays. I was just sick of it and I needed a positive outlet and then it just grew, it just grew organically.

[00:16:01] Mike: [00:16:01] When you say it grew organically from there, I mean, what does that mean? Is that where you just, all of a sudden started noticing that there was, Hey, fitness is a cool place to go hang out. I mean, Not everybody thinks that way obviously, but I mean, is that the progression or, or how did that work

[00:16:15] Robert Foster: [00:16:15]? Well, back back again, when I was 17, when I was deciding what I was going to do in college, now, my dad was an engineer and yeah.

[00:16:25] I can’t fault him. Cause he was definitely right, but this was right. This is 1990, 92, right. When the computer boom was starting to happen and he wanted me to go into computer engineering. And so, you know, that wouldn’t have been a bad thing especially now. Right. But I didn’t want to, like, I want it to go into.

[00:16:45] TV video production. And so then, which is, which 

[00:16:49] Mike: [00:16:49] is also not a bad place to play still to this day.

[00:16:51] Robert Foster: [00:16:51] Yes, yes, exactly. But I said, if I couldn’t do either one of those said that I w I wouldn’t mind managing a health club at the time. I was thinking Bally. Yeah. I remember valleys. Sure. Huge. Yeah. They don’t want to be a manager in a Bally’s, but like I said, I’ve been, I’ve been an athlete since I was six.

[00:17:10] So it never really left me because even though I was in the restaurant, I was still coaching was coach and track. I coached basketball. I coached tennis, you know, so I was still involved in fitness on the side. Yeah. So when I say I grew organically, I started with one client and then I got three more.

[00:17:27] Then I had 14, then I had 35 and it grew to the point where city zoning came and knocked on my door. I’m sorry, sir. 

[00:17:36] Mike: [00:17:36] You seem to have too many people having fun in here. We’re going to have to 

[00:17:38] Robert Foster: [00:17:38] shut you down. Yup. She’s 

[00:17:41] Mike: [00:17:41] sorry. Yeah. At that, at which point now of course, somewhere in the midst of that. Organic growth.

[00:17:46] You had to have realized it’s like, okay, this is, this is, this is turning into something different than I thought it was going to. I mean, when, when did that happen and what did you do?

[00:17:55] Robert Foster: [00:17:55] All right. So this was in 20 2010, 2011. One of my clients come comes in at the time. I was only charging. 50 bucks a month for three classes a week.

[00:18:05] Cause I didn’t know any better. And so she comes up to me with her check for 50, she puts it out and then she pulls it back again. She goes, before I give this to you, she said, I just want you to know something. She says a brand new state-of-the-art planet fitness just opened. Two minutes from my house.

[00:18:24] She was like, they have treadmills, they have shower. And then she went right down the list. She’s like, but I’m willing to pay you five times the amount, just because of your belief in me. So that’s when I knew it was bigger than what I thought it was, or the fact that she was willing to pay me five times to train them my dirty garage when there was a brand new state-of-the-art gym, two minutes away from her.

[00:18:52] Mike: [00:18:49] And at about that point, you’re like, Maybe they should sweep the floors. Maybe I should at least wipe down the equipment. I don’t know. This is, I mean, five times the amount I can, I could get another can of Lysol. It’s not a big deal. 

[00:19:04] Robert Foster: [00:19:04] So now, so now when I say dirty, I’m not saying like that. I mean, I kept it as

[00:19:11] Mike: [00:19:11] it’s the fun of, it’s the fun of poking, you know? Yeah. 

[00:19:14] Robert Foster: [00:19:14] Yes.

[00:19:17] You, in those rabbit holes.

[00:19:23] Mike: [00:19:23]  Yes. It’s a rabbit hole. I will run. All said and done fast forward to today. Yep. You’re you’re still a coach. You’re a fitness coach. you still train at home or what do you do? I mean, w where’s this brought you, what are you doing now? 

[00:19:38] Robert Foster: [00:19:38] No, so I have, I have a, an actual business now. So then it was, it was a hobby. Yeah. So, I scaled, I scaled it back cause it actually grew like, you know, I had hundreds of.

[00:19:51] Of members. Yeah. But, but it got to the point where it wasn’t, it was in the beginning, 

[00:19:58] Mike: [00:19:58]  you hit you, you passed critical mass and you didn’t even see it coming. That’s fun. That’s fun.

[00:20:00] Robert Foster: [00:20:00] So I scaled it back to where it’s, it’s the happy place, but, but now, but when we were booming, I had a business coach and you know, I paid him 500 bucks a month for six years.

[00:20:17] So that’s where I’ve made up for not having a degree because now in my coaching, I know we’ll get there later in my coaching. I train people with bachelor’s master’s and PhDs, you know, people that have all the knowledge in the world, but they don’t know how to package it up and get, get the most use side of it.

[00:20:34] So that’s where that, that knowledge has taken me. But we, and I ended up opening up a 5,000 square foot facility with the help of, with the help of two business partners. And then that, then that relationship broke down. And then we ended up having to leave that, that location. But that was when I decided I decided to scale down, like it just like.

[00:20:56] Just that whole thing. And my business coach warned me too. He’s like, don’t get part. And he’s like, it never ends well, and this one was ugly. It was like 18 months of just sheer ugliness to the point to where I almost quit altogether. It got so bad, but then me and my bounce back ability, I was like, I’m not going to let that happen.

[00:21:15] No, we’re gonna pivot. We’re gonna re regroup. We’re gonna scale it down. But now I was like, so I’ve paid my business coach for six years. I want to be on the other side of it now, because in those six years I learned a lot that I can give back and, you know, people say, Oh well, there’s coaches everywhere.

[00:21:32] Yeah. There’s people everywhere too, though. It’s 7 million billion people out there. You only need a handful to be very successful. 

[00:21:40] Mike: [00:21:40] That’s the truth. So the, the so much, it’s funny that you say package, cause there’s a lot to unpack in that whole thing right there. the, the. The interesting thing that I’ve noticed about a lot of people that do have degrees they’re wonderfully intelligent, very bright, some of the best and brightest and let, like you said, they don’t know how to package it up.

[00:22:04] It’s it’s just all sitting there and they, and they’re like, no one first off college doesn’t teach you how to do that. At least not the ones that I know of. They don’t, they don’t teach you how to package up your stuff. I mean, the most they’ll do is give you some, some career guidance to get you in a door.

[00:22:20] No, they, I love the ones that our graduates get placed with certain blah, blah, blah companies. And it’s like, yeah. Okay. They get placed there. How long do they last? You know, or, or how well do they do what’s their success rate in staying or growth or stuff like that because it’s not everybody that gets in there and really thrives because a lot of them.

[00:22:42] Robert Foster:[00:22:41] Don’t know what they’re doing well, because they’re indoctrinated for the workforce. 

[00:22:46] Mike: [00:22:46] Yeah. That’s well, that’s, that’s one part that’s, that’s definitely one part. I think the other part of it is, is that they’re not really taught that there’s more potential than that piece of paper. 

[00:22:55] Robert Foster: [00:22:55] Yeah, that’s what I’m saying.

[00:22:56] Like during doctrine, like Kate case in point, there’s a local school here as a career and a career in technical school. So this was just before COVID. I was, I had reached out to them about speaking to their, to their students. She was like, okay, you know, what do you want to talk about? So I went, I went down the list and I had included a part about how to make money with your cell phone.

[00:23:18] And so she says all of that sounds great. Except the last part. And I was like, why? And she said, Oh, you know, she’s like, because we want them to either enter the workforce or to get further and further education. That’s the end goal of every education. Yeah. Yeah. And I said, okay, but what, they, they should have the option to know that you can do more on your phone than just tech talk.

[00:23:42] It’s like, they have to know that there’s other options. 

[00:23:46] Mike: [00:23:46] Wait, wait, wait. You can do more than Tik TOK. What the hell? No. One’s told me any of this what’s going on. 

[00:23:51] Robert Foster: [00:23:51] I need to, but it’s like people fresh out of school though. They really don’t know like people who get certified as a personal trainer. Like I let them know.

[00:23:59] I said with all that knowledge you have, it’s like, do you know, you can make digital products and do more than just train. So while you’re training in the gym, you can have products out there making money for you. And they’re just like, yeah, but that stuff is never taught. 

[00:24:14] Mike: [00:24:14] No, it’s never the purpose of educational foundations or educational institutions is to sell education.

[00:24:22] They’re not going to sell you life skills. They’re not going to sell you business skills. They’re going to sell you info. Well, how many other people do you? And I know that do info products. Geez. I know three people that, that actually help other people set up educational products from their skillsets.

[00:24:40] It’s a booming business info products have been booming since the nineties. in fact, even before the nineties with all the guys that were in the real estate industry, Yep. I actually worked with a couple of them and I, I just watched the national transformation of things from infomercial to now it’s online as info products.

[00:24:57] Yeah. It’s been around forever. You guys, if you guys, for those of you that are watching or listening to this, I understand if you have a skill set that other people don’t have, you have something offer the world that somebody out there is going to buy. Yep. 330 million people in this country, and you’re telling me not one person is going to be interested in buying what you have in that noggin of yours.

[00:25:21] I’d be hard pressed to believe that. Yep. So, yeah. Yeah, go ahead. 

[00:25:26] Robert Foster: [00:25:26] Yeah. Well just say it and what people don’t realize too is you don’t have to have millions upon millions of followers. Like if you have a thousand, if you have a thousand dollar product, And you sell 10 of them per month. So hundred $20,000 a year.

[00:25:40] There you go. 

[00:25:41] Mike: [00:25:41] And, and that’s, and that’s more than enough of a comfortable living to afford a home for the car, for your groceries and pay bills. Yep. But most, most people, and again, like you said, most of the eight, most of the educational institutions don’t want necessarily don’t. Want that being promoted?

[00:25:58] it was interesting. I did a talk here at the local college, the university, for the marketing, the marketing association on campus. And I explained to them, I said, you know, you guys are all gonna come out and you guys gonna want to start your own agencies and you’re gonna, and, and I got this like deer in the headlights.

[00:26:17] Look, the moment I said that start your own agency dealt with. 

[00:26:19] Robert Foster: [00:26:19] I’m like what? 

[00:26:22] Mike: [00:26:22] I’m like. Yeah. I think you don’t want to start your own agency. Okay. So that means you want to come out and work for us. And they’re like, well, yeah. I was like, okay, do you know what we want? And again, during the headlight look, and I’m like, I’m going to have to explain to you guys how this works.

[00:26:41] And after about an hour, I had to, I had to lift them all back up because I just saw heads dropping. As I was talking about all the fun and challenges that we deal with as entrepreneurs and people that go out there and starting businesses going. Here’s what comes when this happens. And here’s what happens when that goes down and it’s there.

[00:26:56] It’ll just like, Oh, my gosh, this sounds, this sounds horrible. It’s like, yeah, you get to be a part of it with a smile. You know, you look at it when you go and you get to be a part of it. And they’re like, well, wait a minute. That’s not what I signed up for a sec. It’s exactly what you signed up for. You just didn’t know it.

[00:27:12] Robert Foster: [00:27:12] True. The good thing is, is that it’s easier now though. I mean, there’ll be, the startup is tough. Like I’ll give you that. That’s definitely tough, but just the way technology is now. You can, you know, like with, with you. Two complete strangers, but yet technology technology connected us. And here we are. Yeah.

[00:27:37] Mike: [00:27:37] You’re still all the way on the East coast. And I’m still all the way, all the way here on the West coast. It’s just a matter of, you know, do we want to chat and what do we want to talk about? And the, the sharing of information, the sharing of knowledge between two people, three people, 20 people, even depending on what it is that you’re discussing, can the further someone else.

[00:27:57] Who’s not even a part of the discussion. That’s one of, one of the wonderful things about podcasting, that, you know, this podcasting thing has been bubbling under the, under the surface for years. I started this back in 2018 as just me talking and 

[00:28:12] Robert Foster: [00:28:12] yeah, 

[00:28:12] Mike: [00:28:12] it was, and it was, it was just kind of like, okay, well let’s, let’s see what happens.

[00:28:16] And then all of a sudden, someone said, why don’t you go interview some people. Of course, my first thought was, okay, 

[00:28:21] Robert Foster: [00:28:21] who, who, 

[00:28:24] Mike: [00:28:24] who am I going to talk to? Who want to talk to me? Anybody want to talk to me about it? And then of course it evolved into what it is today and, and it’s still evolving. Don’t don’t get me wrong.

[00:28:33] It’s still, it’s still growing and doing other things. we’ve had some wonderful K w we’ve had some wonderful guests on this, on the show. and I, and I’m going to say that as we’ve had nothing but wonderful guests on this show, because. Honestly, I’ve enjoyed every conversation I’ve had with everyone.

[00:28:49] and, and the idea of being able to let them speak to their passion and teach. Teach what it is. They know, you know, it inspires me to keep doing it because I know somebody out there is going to go. Yeah, I vibe with that person. I vibe with that, that whole thing right there. I get that. And all of a sudden they got a new, they got a new follower, they get a new, you know, podcast listener.

[00:29:13] Robert Foster: [00:29:13] See, and that’s the key, that’s the key. Cause I like, I had a couple other people in the fitness space on mine, and then I’d had people inboxing me saying like, why are you promoting another. Another fitness facilities, because my style isn’t for everyone. It’s not. So if, if I bring someone else on and maybe they come at it from a different angle, from a different angle and that fits them better, it’s like, I’m still adding value to the world by putting this person in front of my audience.

[00:29:44] Mike: [00:29:44] Yeah. You’re still, you’re still an expert in their mind because now it’s you that introduced them to that other person. Yes, they would have never found them otherwise. It’s like, Oh, I, I listened to Robert because he brings these other people on and they’re cool. So he knows he, he knows people. It goes, it goes, it almost goes back to being in Queens.

[00:30:02] Hey, I got a guy, you know, I got a guy you want to talk? I got a guy, you know, I don’t know if he’s any good buddy. 

[00:30:12] Robert Foster: [00:30:12] That was a solid accent. 

[00:30:15] Mike: [00:30:15] Go back to the Sopranos after why know, Hey, you know, I make an introduction, you figure it out. But honestly, that’s hell of a journey, dude. And, and where you’re, where you’re from to where you are having, having been told.

[00:30:30] Nah, you’re not going to go very far without a degree. And still coming as far as you have, your story is not, is no longer unfamiliar, thankfully. but it’s, it’s more than relevant in its own way, which is, which is really awesome because I love hearing that people can. I love hearing the, the old, my teacher told me I would never amount to anything.

[00:30:53] Hey, teach, look at me now. the more stories I hear like that, the more, and it’s not against teachers, please. Don’t misunderstand. I love teachers. Teachers are exactly what we need and we need more of them. We need the good ones. The ones that are unafraid to challenge is and use to think and not, not what the thing, but how to think.

[00:31:15] And they are important. But when they do something like that and they challenge somebody that actually has a hidden entrepreneurial spirit spirit in them and wakes them up. I get excited. Yes, I get excited because it, it just, it means that something is going to happen. 

[00:31:31] Robert Foster: [00:31:31] I was volunteering at one of the local boys and girls clubs.

[00:31:34] They would have an afterschool program for the special needs kids, you know, the behavioral, behavioral needs kids. And so I walk in the room and. W it was myself, it was a police officer. And I don’t remember what the third guy did, but the police officer, he starts talking to the group first and the kids are having side conversations.

[00:31:56] And, you know, we went during lunch time, so they were allowed to eat, but just they’re messing with their food. And the officer’s just talking, just talk, talking away. Then the next guy goes and same thing he’s talking. He was kind of monotone. Not didn’t really bring much energy. No. I can understand why the kids tuned him out.

[00:32:15] That’d be rude, but I get it. Yeah. So when it was my turn to go, I looked at the director and I said, can I take this in a different direction? She was like, yes. That’s it. All right. I think all of you guys come to the center table, you know, so there’s a couple of them, like I’m cool right here. Right? I was like, I didn’t ask you.

[00:32:34] Of course. I mean, everybody here at this middle table, I said, you guys have three professionals who came here. In our spare time for you, like in the way you just treated, both of them is completely unacceptable. And then they were all like, they all parked right up. It’s like the kids want that structure, but if it’s not given, then they’re like, Hey, cool.

[00:32:58] We’re going to do whatever. 

[00:32:59] Mike: [00:32:59] Yep. Yeah, it’s, it’s, it’s interesting to see the human condition, how rebellious it is until it’s given until it’s given a directive or not necessarily an ultimatum either. But I directive when they’re very young. obviously both of us being parents and me having read parenting books and how to get things, instruction and stuff like that.

[00:33:21] it it’s and your dad having been the disciplinary and he was, when you see, when you see the youth being. what’s the word, untrained or undisciplined, and all of a sudden you inject some in there and watch them, like you said, Whoa, where’s this from? Yup. I used to do some, some, speaking for a local elementary school for the music class.

[00:33:46] Cause I was a musician. Yep. And having been trained the way I was, you know, I was classically trained opera and all that kind of stuff. I’d go into this little, little class of kids and I’d explained to them, you know, different things. But the first thing I would always do is it’s like, what’s the most powerful you can yell.

[00:34:03] And I said, let’s do that all together. One, two, three, everybody yells. And I says, all right, you guys ready? And they said, yeah. And then I’d built that one loud and it would shock the whole room. And I looked at that and go. Was that as loud as you guys, and they all sat there and they smile and they’re like, yeah, I’m like, do you know why it was like that?

[00:34:20] And they said, no, this is because I have taken the time to practice breathing. I’ve taken the time to practice discipline on my voice and they all just sit there and, and that was, it I’d have them from that point on. I didn’t have to do anything else except that one thing. And then the teacher would always look at me at the end.

[00:34:37] He goes, you do this every year. It never changes you scare the shit out of them, says we’re not expecting it to, it shows them just exactly how powerful they can be because I get into that and, and it says, and third, it gets them to remember. They’re human. Yes. And as long as they’re remembering they’re human, they can remember that they can get better.

[00:35:01] Robert Foster: [00:35:01] Yeah. See that’s, that’s the thing. Cause in that same group. So I get there and the director warned me about one of the kids who just put a rebel. He just runs his mouth all the time. And so he didn’t, he didn’t budge when I was schooling them during lunch, but then we broke off into different, different sections.

[00:35:19] We had different activities. So I had requested him to be in mine. And all I did was I just spoke to him, but I said, all right, so this kid’s a rebel. What the, what, what do most rebels have an issue with? Right. They have an issue with authority. I said, so let me try to empower him. I was like, Hey, do me a favor, like show him how to do what you just did.

[00:35:40] And he went over and yeah, he showed them he was respectful about it. So then we broke off into sports and. I covered the basketball one. And so I told him, I was like, all right, but listen, I need you to be the captain of this team and right. You get your team together and you guys be ready to play. And he went over there.

[00:35:58] All right, guys, you’re going to play God, you’re going to lay. And he just took the role and ran with it. And I was like, see, I was like, you, you have to push people to where their power is. Yep. Yeah. So if he’s one that doesn’t like being yelled at or whatever, all the time, if that causes him to shut down, then you got to change how you interact with him.

[00:36:16] So just by me, I’m powering him. He had a great afternoon that day. Yeah. Well, and at that 

[00:36:21] Mike: [00:36:21] point too, his guard, his guard went down and there’s was probably a lot easier to speak to him. And he probably responded a lot 

[00:36:28] Robert Foster: [00:36:28] better too. Yeah. Yeah. Like he, he wasn’t anything. I mean, in the very beginning, you know, like I could see what his body language and stuff, but just like once I started talking to him and just allowing him to tell me, so w what’s going on with you, you know?

[00:36:42] And then he just started opening up more and then once he opened up, it was, it was good. Instead of just saying he’s one of the best, the worst kids in here. Like that’s what he’s used to hearing. Yeah. Yeah. 

[00:36:52] Mike: [00:36:52] And I think a lot of humans and it, whether it’s a kid or an adult, I think adults are just as just the same.

[00:36:59] It goes back to that skill about connecting. Hey guys, we’re going to take a short, quick 32nd pause and we will be back. We’re going to talk a little bit more about what motivates, what inspires and keeps Robert moving. So we’ll be right back 30 seconds 


and we’re back here. Java chat and Robert. Good Lord.

[00:37:15] Brainfart Robert Foster, Robert Foster. Yup. Now I need more. I need more brain food. I’ll have to go get another, another pill I eat. So this, this section we always talk about, inspiration, motivation, what gets our guests moving? Obviously Robert’s had numerous times in his life, probably as you’ve heard in the first section where he was motivated, and both challenged, positively and negatively.

[00:37:46] but that’s in the past. So today, what moves you, man? What gets, what gets you up in the morning to really like charge at it?

[00:37:56] Robert Foster: [00:37:56] One thing I talk about in almost all of my talks is about. I had, I had a cockatiel. I had several, several cockatiels and then one of them passed away. And so now those, the first two were hand-fed.

[00:38:12] So handful, boy, they’re very sweet. You know, they, they come to you. So the third one I got was raised in an aviary. Oh boy. Oh, this one was not nice. No, it’s not friendly. I am all over the place. Yeah. And I just couldn’t deal with it. So I finally, I cornered her. And I clipped her wings and that was one of the most painful things for me to watch was to try to watch this bird fly and it couldn’t fly.

[00:38:41] Yeah. Excuse me. And so what I tell people is that as humans, we do that to each other. Yeah, no kind of like that, that teacher is saying you’ll never amount to anything or what happened to me 2009, I was competing in a track meet at the ripe old age of 34. Nice. And. No, I had my age bracket one in the high jump, but it was a 45 year old.

[00:39:05] That was still in and away. My competitive spirit is built. He had to go. So like I went, I jumped and I felt a tug. In my left knee, so I missed, but he missed also, it was like, so I go over to, to my now ex so I was like, Hey, give me the tape. I said, let me tape it up. Let me take one more jumping, you know, put this thing to rest.

[00:39:30] And so I go now I plant and then I sold white. Oh, that’ll do it. When I came back, when I came to, I was on the ground and my left knee cap was a third of the way up my quad. Oh yeah. My patella tendon fully ruptured. All right. So we fast forward. I I’m in the ER now and the ER doctor comes in, he takes off the brace and within a second, he’s like, Ooh, you’re never going to run a jump again.

[00:39:58] You know, now I had just started doing fitness. I just decided I wasn’t going to manage restaurants anymore. And I was like, and now I’m never going to run or jump again. And I’m not the type of person that tries to prove other people wrong. I just try to prove myself. Right? Yeah. So I was like, all right, he’s saying people can’t come back for this game on.

[00:40:19] And what was supposed to be an 18 month rehab. I got out. For right now, I wasn’t fully healed in four, but I graduated from formal physical therapy. Nice. And so since then I did 133 and three races. I started high jumping again in 2016. I’d been undefeated since the last, well, actually there were no races last year, but so 2016, 17, 18 at 19, I was undefeated and I coined, I coined a hashtag ignore the never.

[00:40:50] So part of my teachings, like a lot of people, whether they come to me for fitness, whether they come to me for business, they’re at a point where they think they’re stuck, moving forward, trying to move forward. And so we’ve tried to figure out what their roadblocks are and we tell, Hey, ignore the never.

[00:41:07] And it was like, they told me I’d never run a jump again. And look, look at me now at 46 years, years old, I can do a 50 inch box jump. You know, it really. Yeah. And a lot of that is just from it’s from the mind. It’s like we, we get into our own mind, you know, whether it’s people clipped our wings or, you know, your significant other doesn’t believe in what you want to do, no matter what that is.

[00:41:30] But what does it for me is watching people flip the switch. Like, that’s what keeps me going more than anything else. Like when they start with me and their loss, you know, and fitness, maybe the right a plateau and their energy is low, but then they come in and they’re looking for the heavier weights to walk and upright.

[00:41:49] They got pep in this step, you know, make friends like watching them like that. Right there is why I do what I do. 

[00:41:57] Mike: [00:41:57] Having, having the. Having the moment when you watch that person do that, what does that look like? You got any stories around that? 

[00:42:09] Robert Foster: [00:42:09] Yeah. It’s honestly they glow like people, people are below. So there’s a, there’s a woman, Monica, she’s all over my marketing.

[00:42:19] So she’s been with me since 20, 2013. So. 20 2014 was one of those. And so she came to me shortly after she had to be, because I remember, I remember Frankie was in a car carrier and I think Frankie’s turning eight now. I want to say, and you know, so she was just having trouble, trouble, shedding weight. And she comes to me.

[00:42:41] After one of the classes and she’s like, Rob, you know, she’s like, I’m I just having trouble dropping weights, like the scales, just not budging. And my response was because you’re not committed to the process. And so I think I heard a feelings like three or four a bit, maybe about six weeks or so. But when she came back, she was down, she was down the belt, 15 pounds, but she came back with a different look about her, a little bit different attitude about it, with a different effort about her.

[00:43:11] And I was like, who is this? I was like, who is this one? What’d you do with Monica? Who are you? Where has she been on fire ever since? And, and she brought, 

[00:43:23] Mike: [00:43:23] she, obviously it must’ve broken the plateau since then. 

[00:43:26] Robert Foster: [00:43:26] Yes. She was down. She’s lost over 30 pounds and she’s kept it off. Like, no, no, yo-yo in the rollercoaster.

[00:43:31] Like she just completely dialed in that’s and 

[00:43:34] Mike: [00:43:34] that’s, that’s usually the big. That’s usually the big, that’s usually the big challenge. The yo-yo. 

[00:43:39] Robert Foster: [00:43:39] Yes. Yeah, but like, that’s what I’m saying about flipping the switch. Like anybody can catch motivation for a six week challenge, but she completely changed her lifestyle.

[00:43:52] Mike: [00:43:52] I’m thinking of all the meetings. I was once a product of a six week challenge. 

[00:43:57] Robert Foster: [00:43:57] And so drawing my 

[00:43:58] Mike: [00:43:58] gosh. It’s funny too, because there’s, that’s, that’s, that’s like the big thing right now for, for new gyms and new trainers and stuff like that. join my six week challenge and pay me 500 bucks to do it.

[00:44:10] Yeah, no, I’ll do it from my house. How’s that sound? Give me six weeks that way. And then, and if I keep it off, we’ll talk about me coming in and working with you some more. I think, I think a lot of people misunderstand. the premise of, if you’re going to do something and it’s a six week challenge, you better be ready to commit to at least three times that amount.

[00:44:37] I mean, it it’s obvious. I was in fitness too, back in the day, but that was one thing. Anytime somebody would come to me, our contract was always for. Our contract was for six weeks. You come and see me once a week, you do your workouts. We’d go through your stuff. We’ll give you some education on nutrition.

[00:44:52] I’ll certify nutrition at the time too. And we would go through everything. And then right near the end company wants us to re up you obviously, you know, income, right. And I’d look at them and go, what’d you learn? And if they couldn’t repeat it, and I said, I failed you. Don’t sign up again. And they would look at me to go, but, but, but you’re, you’re my trainer.

[00:45:13] I’m like, nah, you haven’t learned anything. It’s like, you sat there and you didn’t listen to word. I said, I’m not effective for you. Go find another trainer, boy, they signed up quick. 

[00:45:24] And the second time around, they would remember stuff that I would share with them. And then they come back here. I was looking at this and I was doing that and I was like, Hey, you heard me good.

[00:45:33] All right, go. Let’s hit it. But it was always the. If you’re going to commit to this, do not just commit for these six weeks. You’re going to need to commit for life you want. I had one guy as, as a, as a client. He was at the time I was in my early thirties. He was in his mid to late forties. He just wanted a little more energy so that when he played softball, he didn’t tuck her out, running from home, fit home to first.

[00:46:00] And I told him, I said, we can do that. Yeah. I don’t want to be big. I don’t want to do it. So I was like, no, no, no, no, no, no. I said, but what you are going to end up doing is a lot of boring shit, because you need to train that heart. That’s what you’re telling me. You have, you have a heart that’s kind of gotten lazy or maybe like, maybe I’ll put you on this bike right now.

[00:46:18] I can tell you whether or not you are. Yeah. And he’s like, okay. And signed up. Six weeks later we were finishing up was like, I don’t think you need me anymore. He’s like really like, yeah, my, my fitness director is sitting right there and he’s getting mad because I’m not trying to rape him. I’m looking at him going.

[00:46:36] He don’t need me no more. And he’s he says, why not? I says, how’s it feel running around a basis. He goes better. So are you struggling? He goes, no, no, I can, I can run around a basis now. I says, well, is that your goal? Yeah. And the fitness director is sitting there going, damn it, 

[00:46:58] Robert Foster: [00:46:58] because he 

[00:46:58] Mike: [00:46:58] knows we accomplished what he wanted to accomplish.

[00:47:01] Yeah. I think, I think if people realize that they’re like you said, ignore than ever, cause that man could have ignored the never yup. And just said, ah, I’m just going to have to deal with it and pray. I make it the first, if people would realize that they, the never is a condition of thought. 

[00:47:20] Robert Foster: [00:47:20] Yes.

[00:47:22] Absolutely. 

[00:47:24] Mike: [00:47:24] And if they conditioned that thought. The body will follow.

[00:47:27] Robert Foster: [00:47:27] Yeah. Like any type of challenge that, that I do now. I mean, in the beginning I was on that, the whole bandwagon with the 21 days and the six weeks and all that. And it, it works it’s effective, but I switched it from worrying about weight loss in inches and to establishing habits.

[00:47:46] Yeah. I was like, we’re going to bring, bring you in for free. For four weeks and we’re going to work on getting your water, right? We’re gonna work on getting your steps up. You know, we’re going to work on your meal, prepping sets and let’s get, once we get all those habits in place, everything else you want will fall in line.

[00:48:02] And that was the, 

[00:48:02] Mike: [00:48:02] that’s the part that I think most people miss is when they go into something. And by the way, there are some fitness guys out there that do the challenge and are doing what you’re doing. There are a couple out there, but for the most part, they miss that. You can’t teach a person to go.

[00:48:16] You can’t just have somebody go out and teach them how to lift weights and expect them to have a better life. That’s not how that works. You’re setting them up for, for some chronic injuries. 

[00:48:24] Robert Foster: [00:48:24] Yeah. That, and you’re selling them on losing weight fast. You don’t lose 20 pounds in six weeks and pay us, like you said, 500 bucks.

[00:48:32] So it’s not the Hollywood diet though. It’s pretty much, you know, but it’s like, yeah. A handful of people can like the very last challenge I did. When, when, one of the men in my group, he lost 20, 21 pounds in 30 days. Wow. Some people can do it, but most don’t, but they sell on the one that does, 

[00:48:52] Mike: [00:48:52] and, and this is the guy that we got to put an art marketing.

[00:48:55] He’s like, he’s a picture. Perfect. Meanwhile, the mini, the mini writing on the bottom atypical results. Yes, exactly. And nobody reads that stuff. I think. I think being able to, and then I agree with you because seeing the, seeing the smile on people’s faces when we got people to that point, and I’m sure you get that today too, because now you’re, you’re also a motivational coach and speaker in general for business too.

[00:49:19] Am I correct? Yeah. People got to light up as well. When you’re talking somewhere along the lines, people in those audiences must look up and go, Oh, Oh, Well, I can do this. Yes. And I mean, that’s, that’s gotta be a light up for you as well. 

[00:49:36] Robert Foster: [00:49:36] Yeah. Yeah. It’s, it’s, it’s amazing. It really is. It’s amazing. Like people will start off with when they first start, they want lightweights because they’re afraid of getting hurt.

[00:49:46] As I said, when they come in and they start looking for. Then they’re no longer looking for the path of least resistance. Now, now that like, Rob jump on my sled. Whereas the first time I jumped on this sled, they were like,

[00:50:06] all I remember those days. Yeah. I, it was, it 

[00:50:10] Mike: [00:50:10] was funny because, my training partner, was a young kid who had actually, conquered cancer. Oh, nice. and he was, he was the main nutritionist. That’s all he did. He did. He could be a personal trainer. He looked way better than I did, but we actually, we, we were trading buddies and boy, let me tell you, there were plenty of times where he’d look at me.

[00:50:29] Hey, I want to try out this workout. Okay. What are we doing? And then he’d tell me, and I look at him and I go, you son of a, you roped me in. I don’t, I, you know, I can’t do this and he’s like, yeah, you can. Yeah, you can. Yeah, you can, somewhere along the line. My mind would just switch and go ask her. Let’s just get it done.

[00:50:47] and there were a couple of times I got him back in and it was, it was, it was a fun, friendly competition between the two of us as much as we worked out. But I was able to take that over to clients too. one of my clients, I think he wasn’t an engineer. same story, and had the same name as me. I took him through, I took him through my chest workout and he had never done that before.

[00:51:14] and his wife came to me, I think like a couple days later she goes, he came home ranting about your workout. I said, what do you mean? She goes, he couldn’t believe that you actually invited him to join you. And I was like, why not? She goes, because you’re a trainer. I’m like, that’s the problem right there.

[00:51:37] I’m just the trainer. He’s the one working. So when you’re in your speaking mode, what are you telling people? I mean, I got the, I got the hashtag here and we’re definitely going to put that in there ignore than ever. But what do you, what do you walk them through? I mean, how do you, how do you get them to see that ignore than ever?

[00:51:55] And like you got that thing behind you shut up and grind. Give us an idea of where this podcast, let me see. There’s another thing we need to talk about, but like, what do you, what do you tell people? Where, where does it go? How do you, how do you present it? 

[00:52:10] Robert Foster: [00:52:10] Well, I always start if I’m working with a coaching client, or even if I’m giving a keynote, a keynote virtual, I always start with the pain assessment.

[00:52:22] It’s like, where, where are you currently? Because most people get that wrong. Yeah. And if you, and if you don’t, if you don’t nail that with a hundred percent brutal honesty, nothing else is going to fall in line the way it needs to. Like, I was talking with one of my personal training clients break right before I came back home and talking about how people who are content.

[00:52:46] Don’t change because they’re content that’s right. So I did dig deep into that. I call it my pain assessment to find out like, where, like, why are you listening to this? Like, you’re, you’re listening to this for a reason or you, you know, you’re on my coaching call for a reason, what are those reasons? And then we, we break them down and then we go through each one.

[00:53:07] How does this make you feel? How does this make you feel? And we get right down the list. Okay. How long do you want to keep feeling like that? But it’s like, what is it worth to you to move away from feeling like that? And then we just. Put the, put the steps in place. So I have a seven step process and it’s not just a cookie cutter process.

[00:53:28] It’s tailored to whatever, whatever the theme is that that we’re speaking to. But the process itself, it’s, it’s unfavorable. If you go through it a hundred percent and 

[00:53:38] Mike: [00:53:38] if somebody wants to fight. Obviously, if you want to find Rob, he’s got a, he’s got a website, we’ll have all of those links down below that you guys can follow and go connect with him on social, on his website or wherever.

[00:53:50] but the more, the more we talk, obviously, the more, the more interesting this is getting what would be, what would be your crowning, your crowning, not achievement, but your crowning moment. when speaking to a group where you, where you, you know, Another story, if you would share with us what, when you see people do that switch, because I watched a couple of videos on your, on your landing page and, and you’ve, you’ve been in a few group settings.

[00:54:16] I’m curious as to see which, which, which one is sticks out in your memory the most and what happened. 

[00:54:22] Robert Foster: [00:54:22] We would do. And we would do an, a challenge at the gym and I believe I had 40 or so women, like I work with mostly women and 40 foot cord. So this was the first time where I had each one come up in front of the group and air out why they were there.

[00:54:43] Wow. As I just said, accepting that is the first step with a lot of women. They, they, they’re afraid to put themselves out there like that 

[00:54:53] Mike: [00:54:53] delivery is rough for women. I’ve noticed that very much. 

[00:54:55] Robert Foster: [00:54:55] So. Yeah. Yes. And so I would have them come, but just the amount of tears that were going in that, and it was such a powerful thing.

[00:55:04] And then I had this one woman, she was on the bigger side. Like she didn’t really want to do it. But everyone else came together and encouraged her to get up and do it. So it’s like, I was like, I started it, but then they all banded together. One of the, two of the girls went up with her. They had their arms around there while she was sharing.

[00:55:25] Like she just broke down, but just watching the weight, everyone came together. Like that was amazing. 

[00:55:32] Mike: [00:55:32] Isn’t it interesting when there is a common aim? How well humans can stick together yes. And support. 

[00:55:44] Robert Foster: [00:55:44] Yep. So true. 

[00:55:46] Mike: [00:55:46] it, it, I, I don’t know if, and I’m, I’m, we’re, we’re in a real interesting time in this country.

[00:55:52] Yeah. Where we’re not seeing a lot of that. well, I should say that. Shouldn’t say it that way. We do see it, but we’re seeing it divided. We’re seeing it very 

[00:56:01] Robert Foster: [00:56:01] compartmentalized. That’s how the media is displaying it. 

[00:56:06] Mike: [00:56:06] And what’s funny is, is that you have moments like what you just discussed, they’re happening daily and they’re, and they’re happening in a manner.

[00:56:15] Just like you said, people that have a common aim. And I honestly believe that every human has a common aim to live, to live a good life in peace. Yes, there’s perturbation there’s there’s self-growth and all of that kind of stuff. But for the most part, people just want to be left alone or people just want to be happy.

[00:56:36] And the way they get there is, is, is different from person to person. So I can completely appreciate what you did there. I didn’t actually have group sessions with anybody as a trainer. It was always one-to-one, but I would have those moments, you know, either on the first section, when I was talking to them about hiring me.

[00:56:56] Or on the, on the end, when I look at them and I go, all right, what’d you learn now? How do you feel what’s new, what’s next? And if they didn’t have a definitive answer, I’d look at them and go, we still need to go. And they would make the decision and, and, and in a lot of cases when I was effective, I think I’m good.

[00:57:17] Awesome. Great. Working with you. I got another appointment coming in. Go kill it. And they, and they knew it was, it was, it was meant in a, in a, in a standup, in a fashion of, we’re not going to be emotionally connected, but we’re already connected. Yes. So if you need me in or I’m at until then get out of here, get out here and go kick some ass.

[00:57:41] And they love that. They, they were just like, yeah, it was you always encouraged. Or I had plans coming to the gym all the time, but former clients and I’d look at them and I’d be like, you know, I give them the fist pump. They’d look at me. They’re like, yeah. I’m like, all right, cool. And just keep going. It’s it’s interesting to see how little it takes to get a human, to shift their thinking.

[00:58:04] It could be just something as simple as a, point a thumbs up, you know, fist, 

[00:58:09] Robert Foster: [00:58:09] anything. Yup. The, the latest thing I’m working on now, it’s a program I call speak about yourself out loud and what that is. It’s taken your personal experiences and packaging them into powerful stories. Sweet. And how I came up with that.

[00:58:27] I knew I wanted, I wanted to do something with being a speaker coach, but I didn’t want to just be another speaker coach. So I was like, I was like, I need, I need an angle. So when, when COVID hit and forced my gym to close, I started joining, joining of the groups that was when I really went full force with the, with the podcast.

[00:58:47] And I just started joining other groups about, you know, cross promoting and everything else. And so you join these groups and it’s like, all right, Jane, from New Zealand, you know, tell us, tell us about yourself. Hi, I’m Jane. And, I do the web design and, and so 

[00:59:08] Mike: [00:59:08] I’m, I’m I’m I’m blah, blah I’m blah, 

[00:59:12] Robert Foster: [00:59:12] blah, blah.

[00:59:14] So I’m sitting here taking notes and so. Like, they just kept calling on people and call it and I’m listening, I’m listening to it. I’m like I’m going to knock their socks off. And so, so it was my turn to go and absolutely I, I did did my thing and, I had 20 people from that group. Inbox me what afterwards?

[00:59:36] Like, can you, can you help me, like, can you help me package my story? And I was like, you know what? I think that might be the niche, right? Yeah. That’s a definite that’s definitely 

[00:59:45] Mike: [00:59:45] issue. 

[00:59:46] Robert Foster: [00:59:46] Not kidding. Yeah. Like I just launched it. I just got my, my first, my first coaching client. She’s a, she’s a, she has a PhD in psychology, out of Colorado.

[00:59:55] They’re the most fun. 

[00:59:57] Mike: [00:59:57] Yeah, because while you’re coaching them, they’re, they’re assessing 

[01:00:00] Robert Foster: [01:00:00] you.

[01:00:04] I bet you it’s like, and it goes back to my point about being a college dropout, but yet I’m mentoring people with, with. Masters and PhDs. And the thing about it is it’s like she wants to start, start a podcast. She started it, she has software, she has a couple episodes, but then she stalled. And within the first three minutes of talking to her, I already knew what the problem was.

[01:00:28] And it’s her messaging. Isn’t clear, like she’s all over the place. And it’s almost like sometimes people are so smart that they’re overlooking the powerful little things that come out of their mouth. It’s cause you know, they’re talking and all the big words. And hence the speak of belt yourself. That’s why, that’s why that’s the title.

[01:00:49] So it’s like when you were talking to me about going go into school break, slow it down, slow it down. What was the process like? What were you thinking? What were you feeling as they could? Now the listeners are going to connect with you more rather than if I just. Yeah. Like if I just came up and said, hi, my name is Rob foster.

[01:01:07] I had a bad knee injury. I fought back from it. I did a bunch of races and now I’m an entrepreneur. No, one’s going to care about that, but you no, but when you slow it down and you break it down, you can. Pull people right into the conversation and that’s what leads to effective connection. Yeah. Wait, we’re literally, 

[01:01:28] Mike: [01:01:28] we’re literally redoing branding for Oasis right now.

[01:01:31] My, my agency, to change it over to M three media, and M three media is basically it’s, musician to marketer. Okay. Well, cause that’s what I did for 15 years. I was a professional musician. I played seven days a week, sometimes two gigs a day. and as, as fun as that was, it was also boring. And the only reason I say that is because I didn’t do shit.

[01:01:54] I mean, my two questions everyday was, do I go to my buddy’s house to go play music? Or do I go to the beach? Those are my live questions. If you want to know what boring life is, that’s a boring life. Not now. It’s like, okay, who can I inspire today? What do I do? How do I make this story work? How do I get that moving?

[01:02:11] How do I, you know, everything’s switched. Yup. Much better motivation to wake up in the morning and get it. Getting gear. So yes, that’s a cool program. So you just launched it. Do you already have like you, is it posted someplace that people can see it, that we can, that we can put in the comments or do they 

[01:02:27] Robert Foster: [01:02:27] just need to reach out to you?

[01:02:28] Yeah, just on my regular, my regular website, Robert beef, There you go. But I am having. A separate, a separate website created just for that. Right. Right now I’m just soft. I’m just soft launching. Cause it’s just me. So I’m a one man band. I did hire an assistant, but she’s not ready to start yet.

[01:02:48] So once she starts, I’ll probably get more, get more marketing out there, but I don’t want to bury myself in the short term, find some interns. 

[01:02:57] Mike: [01:02:57] Yeah. I mean, we have a wonderful team of interns. I’ve got, I think five or six of them right now. They’ll work on different projects. Yeah, dude, they’re bright and they’re organized and they’re hustlers and it’s like, And I I’m like super proud of him.

[01:03:14] I, I wish I could bring each one of them on this and just, they don’t talk, you know, that’s not a bad idea. I might have to interview them. We’ll have to see that. 

[01:03:21] Robert Foster: [01:03:21] Yeah. Do a panel. 

[01:03:23] Mike: [01:03:23] Well, yeah, maybe I’ll do a panel too. That’s going to scare the tar out of every one of them because they all are listening to this.

[01:03:28] They have to listen to it. Yes. You’re coming on the podcast, 

[01:03:32] Robert Foster: [01:03:32] there in the back, like why is he talking about us?

[01:03:36] Mike: [01:03:36] Yes, I’m talking about you. You will be on the podcast sometime before this year is over or before the internship is finished. The, I think, I think that’s probably a very noted and needed. I mean, even with the change on him, three, it took a friend of mines who works as a marketer in FinTech and blockchain, completely unrelated to what I do.

[01:04:00] And he sat down and he goes, I think you need to do this. And I looked at him and I went God, one Oh one. Thank you. Appreciate it. And he’s like, yeah, you’re busy. It’s okay. Friends can coach friends. It’s okay. It happens. cool. We’re going to take another 32nd break. When we come back, we’re going to talk about.

[01:04:18] well, we, we kind of heard about what’s one of the things that’s next, but we’re gonna, we’re gonna find the rest of, we’re gonna find out the rest here in a minute, and I want to talk a little about your podcast, and, and some of the plans that you got going. So next 30 seconds, and we’ll be done 


we’re back here, Java chip guy.

[01:04:32] That sounds so lounge lizard. Hey, we’re back here. Java, Chad coffee with Mike here with Robert Foster chatting about, things that motivate you. we were just kind of talking about a new program that Rob is launching. He’s kind of soft, launched it already. and he’s going to be, I’m sure there’s a bunch of other things.

[01:04:51] I mean, that’s the newest, what other things are in play right now? Obviously you still do the fitness coaching. Is that mostly there in Rhode Island or is, or is that something that’s virtual as well? 

[01:05:03] Robert Foster: [01:05:03] How does that work? Yeah, it’s both. So the classes I do in person, I stream them. Awesome. Virtually also like live, live via zoom.

[01:05:13] Like I don’t record them and put them out there. Like it’s live so sweet. Swell, even though you’re in your living room, you’re still getting live coaching. That’s 

[01:05:19] Mike: [01:05:19] awesome. what do you think it, here’s a quick question. You seen that new thing called a mirror? Yes. The fitness mirror. What do you think about that stuff?

[01:05:29] Robert Foster: [01:05:29] I’m not sure. I mean, there’s always going to be gadgets that come up. But there’s nothing that can replace the face-to-face for the people that need. And that’s what I’m thinking 

[01:05:40] Mike: [01:05:40] is that AI hasn’t gotten far along enough to really 

[01:05:45] Robert Foster: [01:05:45] do that interaction. 

[01:05:48] Mike: [01:05:48] Exactly. That, that part where you have somebody actually gone.

[01:05:51] What are you feeling? How are you doing? Cause the thing can ask you any good. 

[01:05:58] Robert Foster: [01:05:58] Exactly. And it’s not going to connect with you. No, no, it’s not. It’s not. 

[01:06:04] Mike: [01:06:04] Okay. Don’t get me wrong. Fitness equipment is great. And if there’s something there that can give you a program that you can work through that you’re all right.

[01:06:11] That’s cool. But if you’re, if you’re somebody that’s like in need of some support, Because that’s really what trainers and coaches 

[01:06:20] Robert Foster: [01:06:20] do. They support you? That stuff is good for introverts. If you’re an extrovert, you want that group environment. If you’re someone who kind of knows what they’re doing and you don’t want to be around groups, that stuff is fun.

[01:06:36] Yeah. No, 

[01:06:36] Mike: [01:06:36] that makes sense. And actually, I know even extroverts though, that would use these things because they just don’t have the time. So I think, I think those, I think those are more for convenience. Then. Yeah, cause it’s like, I don’t, I can’t go to the gym. Okay. I’ll just work out with that. 

[01:06:51] Robert Foster: [01:06:51] Like when one of my clients, when I tell you she has a full gym in her basement, cause like I saw this from doing the virtuals while I was like, Heather, like you have quite the setup over there.

[01:07:03] She’s like, yeah, but she’s like, but I don’t have you here. So one of the people with the group not quite complete. Yeah. So like those people that once I tell people anyway, I’m like, you don’t pay me for the workout. Like, like your fee actually comes from the accountability. It’s like, you can go to the gym, but you’re going to stop when it burns.

[01:07:25] Yeah. I’m going to teach you to push through that burn. I said, that’s where you’re getting the return on it. On your investment where, whereas you’ll run for a minute and then start walking. When you’re by yourself with me, I’m going to make sure you run the entire loop. 

[01:07:40] Mike: [01:07:40] I will never hire you. I want to walk.

[01:07:44] Damn it. I’m walking. 

[01:07:46] Robert Foster: [01:07:46] Well, you seen a slogan I’ll grind. Don’t you worry? It’s funny. It’s 

[01:07:54] Mike: [01:07:54] nah, I’m kidding. I, I, I could probably use a coach actually, the, I think I’m okay. So. People can find you online. They can find you, Robert they can find you on social, obviously, 

[01:08:05] Robert Foster: [01:08:05] correct? Yeah. Yes. I’m on all the channels, all the channels.

[01:08:09] Do you have a group? Yes. yes. Yes. I have a Facebook group too. 

[01:08:14] Mike: [01:08:14] We’ll make sure to get that up there. And then, what other things are you working on at me? What are the things are, I mean, entrepreneurs are famous for like, Throwing a million irons in the fire to let them heat up. But I mean, like what’s, what’s the future look like for you?

[01:08:28] Where are you at? 

[01:08:29] Robert Foster: [01:08:29] So ho how this started. So 10 years ago, do you remember blog talk radio? Well, of course. Yeah. So I started on that. And the title of my show was shut up an exercise. So that just picked and hold me to exercise and what I wanted, something that could be wider. Yeah, of course. Lighter. So, and I’m all about Nietzschean.

[01:08:54] But, you know, or the, you know, the understanding that the more niche you are, the more valuable you are. I get that. But at the same token, I have much to my own beat. Right, right. So I switched, I switched it to shut up and grind because I can attribute that to any industry. So with this one, branding. I can, like, my opportunities are endless.

[01:09:20] So for right now, I’m actually starting with, with gyms, you know? So teaching personal trainers who have a lot of knowledge, they get out of personal trainer school, they get their first job and they immediately get put into a box. Oh yeah. And then I’ll tell you, you need this much experience. You need this, I need that.

[01:09:38] And then maybe after all that, you’ll earn $50,000. Whereas, like, I’m going to say, no, I’m going to help you take that, take that knowledge and maybe start a podcast, maybe start a blog, maybe start a YouTube channel. Yeah. And just help, help them see that their internal life experiences can earn their money while they’re working with clients.

[01:09:59] Right. 

[01:10:00] Mike: [01:10:00] There’s two guys on Tik TOK right now that I follow that are both in amazing shape, obviously. They’re they’re Ectomorph so both of them, so hardly any fat on their body and blah, blah, blah. These guys are fucking killing it. They’re making money. Yeah. And they’re making money off of their views for one, and then they’re making money off of sponsorships because everybody wants to look like them.

[01:10:22] Yeah. I being 49 know, for a fact I will not look like them because they’re in their twenties for one and I’m an endo Messel I don’t get to look like them and that’s okay. I’m all right with that. I can still do what I do and I can actually still work out like they do. I just won’t ever look like that.

[01:10:40] And that’s okay. I’m cool with it. I just liked the fact that I can actually keep up. I had, I had a young, I had a young one with me, one time go into the gym and we did a, we did a hit session. She was huffing and puffing at the end of the whole deal. And she looks at me. She goes, how are you not breathing heavy?

[01:10:57] It’s like, I was during the workout. She goes, but you’re not breathing heavy. Now. I’m like, Yeah. Cause I was breathing heavy during the workout. 

[01:11:06] Robert Foster: [01:11:06] I was getting my oxygen while we were working out. I’m not waiting to get my oxygen and after I got, yeah, right now 

[01:11:12] Mike: [01:11:12] it’s so yeah, I get, I get it. That’s awesome. 

[01:11:15] Robert Foster: [01:11:15] I just want to pig piggyback on some, something you just said in working with.

[01:11:20] Females. I find a lot of them compare themselves to each other and I tell them they have like, we’re going to find your strong. Yeah. Okay. Your strong is going to be different than someone else’s strong. Like if you look at me, I’m small framed. Yeah. Right. I’m not built for huge, massive muscles, but I got endurance for days.

[01:11:41] I got hops for days and I got speed for days. Yep. So it’s like, that’s my strength. So if I look at, we have a trainer in a gym, he’s just, he’s just a walking sack of muscles and he can deadlift probably five 50 plus. And so like, so if I judge my abilities based on. My trying to deadlift 500 pounds, I’m going to stress myself out.

[01:12:04] So it’s like, all right, that’s your power? Like, this is my power. Do you? And I think that’s one of the big, sorry. I think that’s one of the biggest things that I help. I help my female clients understand that you don’t have to look like her. I’ll be fast. Like her. You can pick up heavy shit and do it like a bowl.

[01:12:21] Yep. 

[01:12:22] Mike: [01:12:22] Of course. What was that old saying? you can’t, you can’t. You can’t put the same standards on a bird that you put on a fish official think it’s stupid. Yes. If you do, but put the fish in the water. That’s some bitches rolling. Yep. That’s the part they never say. I always like to say that last part, you know, that’s not business rolling in it because he’s hydrodynamic.

[01:12:43] Robert Foster: [01:12:43] That was a solid spin on it and 

[01:12:46] Mike: [01:12:46] you’re absolutely right. Some people may be strong. Some people may be fast. Some people may be a mixture of others, your strong, and this goes for entrepreneurship too. Some people may be brilliant. Somebody, some people might be natural market, or some people might be natural.

[01:12:58] Logisticians. What is your strong, where your strong is you go play and you find other people that are there strong where you’re not. And, and we, we both know all of the big motivational speakers always say that. Surround yourself with smart people. Yeah. Why not? What have you got to lose nothing. What have you got to gain a big piece of the market if you do it right?

[01:13:24] It’s, it’s just a matter of how you. Person one perceive. And then two, like you got behind you shut up and grind and get it done, get it done, you know, get it done, smartly, get it done properly. Do it in a manner that, that benefits more than just yourself. 

[01:13:39] Robert Foster: [01:13:39] Yup. The last step, the last step in my process. It’s grind.

[01:13:45] Repeat, adapt. No, no, I’m sorry. Grind. Adapt to grind. Adapt grind. Adapt. Repeat. Yep. That’s the whole module for module seven 

[01:13:55] Mike: [01:13:55] and it makes an, it makes absolute sense. When you think about it from the, from the point of this grind is grinding me rather than me grinding it. What do I need to change? All right.

[01:14:05] We adopt, we adapt. Yeah, and then we make it adapt. And if you remember that seal jet Japan, Japanese, model adopted, adapt and adapt. And, and as we do that, as humans, our growth shows up, they just, you can’t deny that the growth shows up. It just does, because now everybody’s looking at, as you go on, but they’re different.

[01:14:27] What’s different about them. Well, they did exactly what Rob was teaching. Grind and adapt, grinding it out in front of the doubt. Repeat 

[01:14:35] Robert Foster: [01:14:35] that’s it. Cause you, you know, you’re going to get thrown curve balls all day. So every day, another quick, quick story. I brought the kids hiking up in New Hampshire. And so as we’re coming down the Mellon, so I have twin twin boys who are 11, and one of them says to me, he’s like, why do you make us?

[01:14:55] My, my response was, I said, do, do you want, you want me to answer that? Then she said, yes, I said, because in life you’re going to have to do things that you don’t want to do in life. You’re going to be thrown mountains. Now, you, you can’t change the greater the mountain, but I can change your ability to come.

[01:15:13] Yup. That’s 

[01:15:14] Mike: [01:15:14] right. And as your growth occurs, you as an individual, I’m not talking to our listeners. Yeah. The only way your legs get stronger is if you challenge them. In fact, I just read it. I can’t remember how it all went, but it was, just remember that going up a mountain is the only way your legs can get stronger is because there’s resistance there and you’re taking your ass up that Hill.

[01:15:41] Yep. Throw a rucksack on if you want, make it even tougher. one of the, two of my trainees that I had when I was very young, as a, as a trainer, were also twins, interestingly enough, they were, they were supposed to go to the Marines, so I needed to get them through their pre-training. So they hired me to do their pre-training.

[01:16:04] And it was funny because at the time I was in really great shape, and literally challenged them to become more like, an Endurant. They were both tracking fielders so they could run, they could jam and all that stuff, but now they’re having to do all this Marine stuff. And here I am blasting through that program with them.

[01:16:21] And they’re looking at me going, how did you, how are you able to do all this? I’m like, cause this is how was, I’ve always worked out. It wasn’t about being on a bench and just benching three 15 or three 65 or what? I can’t remember what it was. It was about being able to do it for reps. Not for one time, max.

[01:16:38] Yeah. I mean, it’s, it’s the idea is not to just be one time strong, especially if you’re going to the Marines, you’re gonna get your ass kicked. 

[01:16:45] Robert Foster: [01:16:45] Yeah. Yeah. My dad was a Marine. 

[01:16:48] Mike: [01:16:48] Yeah. Yeah. They, and, and they were the one, I don’t remember what base they went to basic, but it’s the one that has the grim Reaper.

[01:16:54] Which is the very end, which is the very end run. And it’s an, it’s an incline. I can’t remember what the, the grade is, but it’s, it’s like almost 12% plus grade. You got to drag your butt plus a hundred pound sack up that Hill. That’s your last challenge? One of them was a platoon, a platoon leader. If any of his guys got left behind, he had to go down and pick them up and their sack and dragged their ass up the Hill.

[01:17:15] And he did. And he did, he did, he called me, he came home after basically, he told me about that and he goes, Mike. I’m so glad you taught us how to do all that stuff. I said, yeah, I didn’t teach you how to do that though. That’s a little bit more than academics. I could’ve, I could’ve never thought that was gonna happen.

[01:17:31] I didn’t, I don’t know they’re training. He’s like, Oh no, it helped. Cause I can tell you right now if I hadn’t trained, we would have been, we’d have been sucking here, you know, badly. Yeah, I have high respect for Marines. They’re they’re basic trainees that shits man. It’s the shit. That’s rough as rough, but I then, and I know why they do it.

[01:17:49] Them, the seals, the Rangers, they’re all the cream purees. They’re all Daryl nuts. And I love him for it. I love him for it because if they weren’t in that greatest sheep, we’d be screwed anyway. cool. So I’ve had a lot of fun here. Yeah. And, and I’d like to do this again. Maybe share some more stories or share some other motivations or observations on it and things around, what’s going on.

[01:18:15] just so other people can pick up other, golden nuggets, if that’s cool. I’d love to have you back, man. Would that be, would 

[01:18:21] Robert Foster: [01:18:21] that be okay? No. Absolutely. All right. Cool. 

[01:18:23] Mike: [01:18:23] So if you are looking for them, Robert, remember 

[01:18:30] Robert Foster: [01:18:30] Robert B. Foster. Thank you for being a foster 

[01:18:33] Mike: [01:18:33] speaker. Slash speaker, make sure you will have that done comments, obviously.

[01:18:39] and then of course your social links will be down there to make sure if you guys, if you’ve got any questions, hit them up in the comments, we’re going to send them the link. So he’s, he’s going to be able to come in and check on it. If you’ve got questions, ask he’ll answer when he’s available. And I’ll, if anything, just get over to a social and ask him there.

[01:18:53] Feel free to do that too. It’s probably a little more effective, but there’ll be afraid of it asked, make sure you share this out with other people. You think this is relevant too. if you haven’t subscribed, make sure you do and hit the bell next to it. So, you know, when we get another awesome guest like this, come on on, our, our little child, the chats, you listening on our iPod, any of the podcast platforms we just got onto a, 13th platform just recently.

[01:19:18] I can’t even remember the frigging name of it. I’m just thankful that we’re there because it means we’re getting out there. we are on Spotify guys. So if you want to listen to us there, feel free. If you want download, please download, subscribe. If you’re listening to us on our Homebase, fam, you can support us there.

[01:19:34] You know, every little bit helps. Really thank you for stopping in listening, taking a moment to get motivated, get inspired, get some education, whatever it is that you got out of this, let us know, give us a review. you jumped drop in a pod chaser as well. You know how we love to end this. We love every one of you.

[01:19:55] We think every one of you for taking the time out of your day to listen to us, whether that’s on the road at home at work or play, stay up, stay safe, stay healthy and live for Robert B. Foster and myself coffee with Mike chow for now.

For more information on Java chat visit chat, You’ve been listening to coffee with Mike on Java, Chad tune in weekly to this podcast. For the next episode, you can also download or subscribe today on your favorite podcast platform. A production of Oasis media group, LLC. Located in Las Vegas, Nevada. Copyright 2019, all rights reserved.

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